Here's your Thursday Daily PR Brief - December 29, 2022
Read some of today's best PR and Comms industry news clips:
HAPPY NEW YEAR from the Daily PR Brief team!
We will be back Monday, January 2, 2023
Good Riddance 2022 (O'Dwyer's - December 28, 2022)
Brand Communication And The End Of The World: How To Communicate In A Crisis (Forbes - December 27, 2022)
6 questions with Edmond Ortiz from Community Impact (Muck Rack - December 29, 2022)
Why B2B tech companies need PR now more than ever (Wildfire - December 12, 2022)
PR expert gives Southwest response to flight cancellations a C- (NewsNation - December 29, 2022) [VIDEO]
7 Timeless Lessons For Agency Rookies (Forbes - December 29, 2022)
6 Confidence-Boosting Tricks To Help You Become A Thought Leader In 2023 (Brit + Co - December 29, 2022)
PR's Top Pros Talk: Meredith Klein (O'Dwyer's - December 28, 2022) [VIDEO]
Curating Content for Social Media Platforms (5W Public Relations - December 27, 2022)
TikTok Stats You Need To Know [2023] (Meltwater - December 29, 2022)
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Summary Section:
Good Riddance 2022
By Kevin McCauley
O'Dwyer's - December 28, 2022
The invasion of Ukraine, rising interest rates, tumbling stock prices, US/China tensions, an endless flow of refugees at America's southern border and a lingering pandemic combined to make 2022 a year to forget. The year started off with hopes that COVID-19 would soon be under control and ended with growing fears of a "tripledemic." As 2022 winds to a close, PR firms are planning for a possible recession in 2023. Here are some of the PR highlights of 2022.
Brand Communication And The End Of The World: How To Communicate In A Crisis
By Lis Anderson, Founder and Director at AMBITIOUS
Forbes - December 27, 2022
It's an understatement to say that communication is important in all aspects of a business. Conveying a clear, strong message is essential to fostering and building relationships with the public. Despite the importance of good communication practices, it's not always executed well. Couple bad communication with a global crisis, however, and you have a recipe for a marketing and PR disaster.
6 questions with Edmond Ortiz from Community Impact
By Jessica Lawlor
Muck Rack - December 29, 2022
PR pros love a peek inside the minds of the journalists they pitch and work with on stories. Muck Rack had the opportunity to chat with Edmond Ortiz, multimedia journalist at Community Impact.
Why B2B tech companies need PR now more than ever
By Paula Fifield
Wildfire - December 12, 2022
2022 put marketing creativity firmly back in the spotlight, with Cannes Lions kicking things off in style by introducing a B2B category.
PR expert gives Southwest response to flight cancellations a C- [VIDEO]
By Caitlyn Shelton
NewsNation - December 29, 2022
How well has Southwest handled their flight cancellation crisis from a public relations perspective?
7 Timeless Lessons For Agency Rookies
By Nancy A Shenker, Founder & CEO, theONswitch & nunu ventures
Forbes - December 29, 2022
"I'm starting an agency!" This is something I've heard often lately. After all, many professionals anticipate the freedom, control and creativity they believe agency life provides. I made that decision almost two decades ago and I've learned a lot. Leaving the C-suite, I was among the first of my peers to become a "corporate refugee" and launch a consultancy.
6 Confidence-Boosting Tricks To Help You Become A Thought Leader In 2023
By Jess Ekstrom
Brit + Co - December 29, 2022
The most important thing you own is the story you already have. If you want to get your wheels turning as to how you can become a thought leader in 2023, here are some ideas.
PR's Top Pros Talk: Meredith Klein [VIDEO]
By Steve Barnes
O'Dwyer's - December 28, 2022
Meredith Klein joined GNC as director of public relations early in 2022, and she tells Doug Simon that "the idea of being tasked with building the brand through media relations, executive comms, partnerships and sponsorships and LinkedIn and Wikipedia and crisis comms, reputation management was a challenge that I was really excited to undertake."
Curating Content for Social Media Platforms
5W Public Relations - December 27, 2022
Learn about best practices for curating social media content to best engage your brand’s target audience.
TikTok Stats You Need To Know [2023]
By TJ Kiely
Meltwater - December 29, 2022
How many people have TikTok? What are TikTok demographics? Discover the top TikTok stats that prove why it deserves a place in your social strategy.
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