Hi, please enjoy today's Daily PR Brief - January 4, 2023

Jan 04, 2023

Read some of today's best PR and Comms industry news clips:

(Yesterday's brief suffered a technical glitch, so enjoy today's
double dose of Daily PR Brief!)

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Summary Section:

An "Interview" with ChatGPT: What is Public Relations? How has PR Changed? Will Artificial Intelligence Replace Comms Pros?
By Frank Strong
Sword and the Script - January 3, 2023
Over the holidays, I read an "interview" that Marty Weintraub of AimClear conducted with ChatGPT. It struck me as brilliant, and I decided to replicate his experiment with public relations.

10 tips from journalists for better media relations in 2023
By Beth Haiken
PR Daily - January 3, 2023
The tension between "hacks" and "flacks" is well documented: journalists and PR pros have a long history of criticizing each other. But this year seemed different.

What Should You Know About Gen Z To Drive Your Business?
By Michael Kuzminov, Chief Growth Officer at HypeFactory
Forbes - January 4, 2023
With roughly 68 million members, Gen Z is the first generation to be classified as "digital natives." They account for 20% of the world's population. For good reason, many brands sell their products directly to this demographic. So, if you want to target them, learn the essentials of Gen Z that can help you expand your business.

Southwest Airlines' ad for PR rep is ridiculed: 'I hear Hell is looking for a PR director too'
By Ariel Zilber
New York Post - January 4, 2023
Southwest Airlines' hunt for a new public relations adviser in the wake of the embattled carrier's nationwide holiday meltdown prompted widespread ridicule from social media users. The Dallas-based budget airline posted an ad for the PR position on LinkedIn on Tuesday after being hammered by the media and lawmakers for its failure to communicate timely information to stranded passengers.

Can Southwest Airlines Fix the Mess It Created?
By Bill Huey
O'Dwyer's - January 3, 2023
"There's just no way to apologize enough," said Southwest Airlines CEO Robert Jordan of the colossal screwups that had Southwest cancelling more than 2,500 flights, or 59 percent of its flights versus 3 percent cancelled by other airlines during the 2022 Christmas holiday horror show.

How to make your thought leadership stand out, according to data from Edelman, LinkedIn
By Joe Kingsbury
PR Daily - January 3, 2023
We are already starting to see businesses across sectors and industries brace themselves for the economic headwinds that lie ahead. Budgets are tightening, resources are shrinking, sales cycles are extending, and decision makers are asking themselves, "What external partners are truly critical to our success?" B2B companies will want to answer that question by positioning themselves as an absolute necessity.

Your Metrics are Junk, Celebs are Toxic and Other Lessons from a Terrible Year
By Katie Paine
PRNEWS - January 3, 2023
Few thought 2022 would eclipse 2020 and 2021 as a year of PR crises. Wrong. Fortunately, 2022 included some useful lessons for 2023.

Measurement Roundtable: Measuring Earned Media
Institute for Public Relations - January 3, 2023
Members of the IPR Measurement Commission gathered virtually to discuss earned media measurement. IPR Measurement Commission member Angela Dwyer, Head of Insights at Fullintel, moderated the discussion.Participants discussed how PR professionals can measure earned media to maximize value for their organizations.

Understanding Measurement Using the PESO Model
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - January 3, 2023
It's a new year, which means it's time to think about our annual communications plans, which should include the PESO Model.

5 smart ways to use media intelligence in the year ahead
By Almog Atar
Agility PR Solutions - January 3, 2023
Media intelligence gathered through media monitoring is an insightful and informed way to make good sales, marketing, and PR plans, as well as help brands track, manage and recover from crisis (if not prevent one altogether). Since your brand value can be severely impacted by a crisis, communicators need to develop deep strategies for using media intelligence for this purpose if no other.

Remaining Relevant in the Era of Rise and Falls
By Jason Mudd
Axia Public Relations - January 3, 2023
Learn how flexibility is important for Super Bowl advertisers and sponsors, TikTok's uncertain future, and more!

It's a Wonderful PR Life – Looking at the Big Picture for 2023
By Simon Locke, CEO of CommunicationsMatch
Commpro - December 29, 2022
Life is a serious business. And with each year seeming to pass faster than the last, making the most of it isn't easy or obvious.

Digital PR for Link Building
Everything PR News - January 3, 2023
Companies that aren't relying on digital PR efforts to improve their link-building strategies are missing out on the incredible opportunities that they could get while gaining a competitive advantage in their markets.

Customer service for success: Tips for fostering loyalty
By Mike Paffmann
Agility PR Solutions - January 4, 2023
No matter how great of a product a business might develop, if the company's customer service isn't reliable and helpful, or simply difficult for consumers to reach out to, other people will eventually hear about that, and the company will lose out on customers. That's why it's so important for companies to start investing in high-quality customer service as soon as possible to achieve long-term success.

Forget New Year's Resolutions! Set Goals Instead
By Leslie Grossman, Faculty Director, Women’s Leadership Programs, GW Center for Excellence in Public L
Commpro - January 2, 2023
The real story about New Year's resolutions is that people like to write them, yet they rarely achieve them. So why bother? Instead of writing a list of News Year's resolutions, take time to think about three goals that will impact your life in a BIG way.

How connection and credibility lead to commercial impact
By Trevor Young
Influence (UK) - December 12, 2022
What are the basics that can help us build our professional brand for the long term, while showing respect for the people around us and creating commercial impact in the marketplace?

Showtime! How Working In PR Is Like Playing In A Band
By Matt Herman
Crenshaw Communications - January 3, 2023
In most cases, agency PR is a typical office job and being a musician is about performing live in front of people. But there are surprising parallels.

What Are Some PR Predictions for 2023?
By Scott Hanson
HMA Public Relations - January 4, 2023
HMA is back and we are here to share our PR predictions for what is to come in the year ahead. Find out what to expect in 2023 in this blog post from Scott Hanson.

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Hi, please enjoy today's Daily PR Brief - January 4, 2023

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