Take a look at Tuesday's Daily PR Brief - January 10, 2023

Read some of today's best PR and Comms industry news clips:
New Year, New World, New Rules? (O'Dwyer's - January 10, 2023)
Why Equinox's January campaign succeeded in its calculated controversy (PR Daily - January 9, 2023)
Media Relations 2023: Consider Backgrounders, FAQ Pitches and Nonprofit Newsrooms (PRNEWS - January 9, 2023)
What Should Be Considered When Companies Weigh in on Controversial Social Issues? Takeaways from Companies' Reactions to Roe V. Wade Reversal (Institute for Public Relations - January 9, 2023)
CEO Branding Strategies For 2023 And Beyond (Forbes - January 9, 2023)
Apologies 101: How to Apologize (Xenophon Strategies - January 9, 2023)
Social purpose escalates in 2023: Global CEOs say it's important for sustainable profits and a better future (Agility PR Solutions - January 9, 2023)
Answer the question: How an interview gaffe grabbed attention (Media First (UK) - January 10, 2023)
The Importance of Having Transferable Comms Skills (Commpro - January 9, 2023) [VIDEO]
The AI revolution is coming (PR Academy (UK) - January 4, 2023)
PR Wins and Sins 2022 (InsideOut Public Relations (Australia) - January 10, 2023)
2023 Forecast: 10 PR Trends We'd Like To See (PRovoke Media - January 9, 2023)
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Summary Section:
New Year, New World, New Rules?
By Jessica Berk Ross, Managing Partner and Global Publics Affairs Practice Leader at FINN Partners
O'Dwyer's - January 10, 2023
After several years of FOMO, companies, countries and organizations around the world are eager to convene, host, keynote and just generally seek meaningful engagement and powerful exchanges. And with this renewed momentum, we're seeing the redoubling of efforts to be "caught in the act of leading." And of late, that doesn't always turn out to be what they had in mind. The spotlight can illuminate, but can also expose imperfections or, in some cases, even near-fatal flaws.
Why Equinox's January campaign succeeded in its calculated controversy
By Allison Carter
PR Daily - January 9, 2023
I saw the outrage for the TikTok video before I ever saw the original. Users — some regular folks, some professional trainers — were outraged about a video Equinox has created, celebrating the fact that it didn't allow new memberships on Jan. 1 in a bid to counter the rush of resolutioners hoping to lose weight in 2023.
Media Relations 2023: Consider Backgrounders, FAQ Pitches and Nonprofit Newsrooms
PRNEWS - January 9, 2023
PR should consider providing background briefings for harried reporters and making FAQ-story pitches, panelists said during a PRNEWS event.
What Should Be Considered When Companies Weigh in on Controversial Social Issues? Takeaways from Companies' Reactions to Roe V. Wade Reversal
By Sunny Yufan Qin
Institute for Public Relations - January 9, 2023
The Roe v. Wade reversal led to a series of ongoing protests both in support of and against abortion. The discourse put every company that does business in the U.S. in a tricky situation: determining how to strategically respond to this issue without offending their stakeholders who may stand on either side of the issue. With the support of Cision's Insights team and Brandwatch software, this study investigated how companies have responded to this socio-political issue and public discussions about it on Twitter.
CEO Branding Strategies For 2023 And Beyond
By Raoul Davis, Partner at Ascendant
Forbes - January 9, 2023
Here are three ways you can leverage branding to make the most out of your 2023.
Apologies 101: How to Apologize
By Paige Comish
Xenophon Strategies - January 9, 2023
Accepting that something is wrong is hard. Delivering an effective apology is harder - taking responsibility for a misdeed takes much consideration, planning and authenticity.
Social purpose escalates in 2023: Global CEOs say it's important for sustainable profits and a better future
By Richard Carufel
Agility PR Solutions - January 9, 2023
Comms pros are aware that today's consumers expect brands and businesses to take a stand on divisive issues, be community minded, and become active participants in helping to solve societal problems. A new research report from tech and business solution provider NTT seeks to understand where global CEOs stand on how business should—or shouldn't—contribute to society's goals.
Answer the question: How an interview gaffe grabbed attention
By Adam Fisher
Media First (UK) - January 10, 2023
When will they learn? Dodging questions in media interviews is never a good look. The audience hates it. It antagonises journalists. And it does not make the issue go away.
The Importance of Having Transferable Comms Skills [VIDEO]
Commpro - January 9, 2023
We chatted with Nour Salmeen, senior marketing specialist at Ascension, as part of NextUp, a video series highlighting the brightest young minds in comms.
The AI revolution is coming
By Richard Bailey
PR Academy (UK) - January 4, 2023
Artificial intelligence presents parallels with how the PR industry had to adapt to the onslaught of social media in the early noughties argues Rosie Hamilton.
PR Wins and Sins 2022
InsideOut Public Relations (Australia) - January 10, 2023
It's been a whirlwind of a year as we emerged from COVID haze and saw a suite of PR wins and sins around the nation and the world. The year began with 1.5m distancing and closed with a 2.5k gathering of naked bodies in Bondi Beach – both an effort for health. Nicole Reaney, CEO, InsideOut PR breaks it down for us.
2023 Forecast: 10 PR Trends We'd Like To See
PRovoke Media - January 9, 2023
Industry leaders, along with PRovoke Media editors, weigh in on the trends they would like to see as the PR industry aims to rebound from the global pandemic.
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