Hello, check out today's Daily PR Brief - January 17, 2023

Read some of today's best PR and Comms industry news clips:
Crisis Review: The Top 21 Crises Of 2022 (Part 1 Of 3) (PRovoke Media - January 16, 2023)
How Corporations With Introverted CEOs Can Develop A Strong Media Presence (Forbes - January 13, 2023)
5 crisis comms lessons from the Buffalo Bills response to Damar Hamlin (PR Daily - January 13, 2023)
5 Steps To Building A Strong Personal Brand In 2023, Plus Common Mistakes To Avoid (Forbes - January 17, 2023)
Is the client still king in the agency-client relationship? (PRmoment (UK) - January 16, 2023)
2023 Edelman Trust Barometer: Business is the only institution viewed as ethical and competent (Agility PR Solutions - January 17, 2023)
Axia Public Relations' top 10 must-watch On Top of PR episodes from 2022 (Axia Public Relations - January 17, 2023)
Five PR Skills To Sharpen In 2023 (Crenshaw Communications - January 13, 2023)
Oscar Suris: A PR Pro Who Embraces Growth Through Reinvention (Culpwrit - January 17, 2023)
Skills needed for PR in 2023 (InsideOut Public Relations (Australia) - January 16, 2023)
No such thing as bad publicity? This brand probably wished it had been spared (Media First (UK) - January 17, 2023)
Prioritising Wellbeing: Agency Support for Individual Happiness (Ishmael's Corner - The Hoffman Agency - January 17, 2023)
The Best Time to Post on Instagram in 2023 [+Interactive tool] (Mention - January 16, 2023)
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Summary Section:
Crisis Review: The Top 21 Crises Of 2022 (Part 1 Of 3)
PRovoke Media - January 16, 2023
This year's Crisis Review weighs in at 21 cases. PRovoke Media editors kick things off with Twitter, the FIFA World Cup, Disney, Starbucks, Ticketmaster, FTX and Brewdog.
How Corporations With Introverted CEOs Can Develop A Strong Media Presence
By Forbes Communications Council
Forbes - January 13, 2023
If they don’t enjoy the spotlight to begin with and are already struggling to find the time to do so, some CEOs may simply put building their company’s media presence on the back burner.
5 crisis comms lessons from the Buffalo Bills response to Damar Hamlin
By Nadine General
PR Daily - January 13, 2023
That trending hashtag runs deep with compassion and humanity — the two driving forces at the center of every decision the Buffalo Bills made on Jan. 2, when safety Damar Hamlin collapsed on the field during a Monday Night Football game. As a crisis unfolded live on national television, the Bills did something every organization should do: They put people before profit.
5 Steps To Building A Strong Personal Brand In 2023, Plus Common Mistakes To Avoid
By Ryan White
Forbes - January 17, 2023
Personal branding is more important than ever for standing out in a crowded market and building credibility and trust with your audience.
Is the client still king in the agency-client relationship?
By Stuart Skinner
PRmoment (UK) - January 16, 2023
Over the last few years, the traditional agency-client relationship has evolved to become more collaborative, rather than transactional, which has in turn created a healthy environment for open, frank conversations.
2023 Edelman Trust Barometer: Business is the only institution viewed as ethical and competent
By Richard Carufel
Agility PR Solutions - January 17, 2023
"In Business We Trust:" this is the key finding of the newly released 2023 Edelman Trust Barometer, the 23rd annual trust and credibility survey report from comms giant Edelman. Business now holds a staggering 53-point lead over government in competence and is 30 points ahead on ethics—in fact, the research found that business is now viewed as the only global institution to be both competent and ethical.
Axia Public Relations' top 10 must-watch On Top of PR episodes from 2022
By On Top of PR
Axia Public Relations - January 17, 2023
Looking for a powerful videocast about PR? Check out the 10 must-watch videocast episodes from Axia Public Relation's ON Top of PR videocast for 2022!
Five PR Skills To Sharpen In 2023
By Chanel Roopchand
Crenshaw Communications - January 13, 2023
The start of the new year is an excellent time for PR teams to reflect on their abilities, needs and competencies for the coming months. What worked well? What needs improvement? Here are vital skills for PR people to assess and enhance in 2023.
Oscar Suris: A PR Pro Who Embraces Growth Through Reinvention
By Mila Osorio and Chris Lopez
Culpwrit - January 17, 2023
Statistically, few Hispanics and Latinos reach the highest levels of corporations in the United States. This Cuba native, however, has not only headed global communications for a Fortune 100 company but has served C-suites at two other Fortune 100 companies.
Skills needed for PR in 2023
InsideOut Public Relations (Australia) - January 16, 2023
Public relations practitioners pride themselves on being able to navigate and master the ever-changing media landscape. For those with decades of experience, they have witnessed the transition from print to digital, and more recently the takeover of social media and influencers. Universities are now offering courses solely based on social media, and we wouldn't be surprised if soon there were courses on being an influencer. So begs the questions, what skills are ACTUALLY needed for PR in 2023?
No such thing as bad publicity? This brand probably wished it had been spared
By Adam Fisher
Media First (UK) - January 17, 2023
So, I would have loved to have been a fly on the wall as the skincare brand tried to decide how to respond to some astonishing revelations in the book everyone has been talking about. Amid tales of fights with his brother, drug taking and Taliban killing, Prince Harry has divulged, in some detail, that he used an unorthodox remedy for an intimate area that had suffered frostbite – something that has taken the internet by storm.
Prioritising Wellbeing: Agency Support for Individual Happiness
Ishmael's Corner - The Hoffman Agency - January 17, 2023
Our Europe PR team shares how they took advantage of our new personal wellbeing allowance, a benefit designed to bring happiness to all.
The Best Time to Post on Instagram in 2023 [+Interactive tool]
By Cristian Drucioc
Mention - January 16, 2023
Are you looking to maximize your engagement rate and reach on Instagram in 2023? Then check out Mention's interactive tool!
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