Please enjoy your Thursday Daily PR Brief - January 19, 2023

Read some of today's best PR and Comms industry news clips:
Power of Earned Media - Rent The Runway (LinkedIn - January 12, 2023)
The PR archetypes of Super Bowl ads (PR Daily - January 18, 2023)
Can Media Relations Pros Accurately Target Journalists with Automated Lists Alone? (PRNEWS - January 19, 2023)
Outsourcing: The Key To The Next Generation Of Business Success? (Forbes - January 18, 2023)
How to Futureproof your PR agency: Greg Jones, European chief executive at Smarts on the PRmoment podcast (PRmoment (UK) - January 19, 2023) [PODCAST]
Announcing Layoffs: Treat It Like Crisis to Minimize Reputation Loss (PRGN - January 18, 2023)
Digital empathy: 7 ways for PR pros to foster meaningful connections virtually (Agility PR Solutions - January 19, 2023)
Why your company needs a business blog (Axia Public Relations - January 19, 2023)
Networking: Play The Long Game (Forbes - January 19, 2023)
Why is PR a Necessity For 2023? (Neo PR (UK) - January 16, 2023)
Evins Takes Over Teuwen Communications (O'Dwyer's - January 18, 2023)
"This Is Smart Business, Not Woke Delusion": Edelman Defends Brand Activism (PRovoke Media - January 18, 2023)
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Summary Section:
Power of Earned Media - Rent The Runway
By Christophe Abiragi
LinkedIn - January 12, 2023
I listen to a lot of podcasts about business. Along the way I've noticed many stories about the outsized impact of the right earned media to change the trajectory of a company.
The PR archetypes of Super Bowl ads
By Sean Devlin
PR Daily - January 18, 2023
Cited by football fans and non-fans alike as the highlight of the event, Super Bowl commercials can range from funny to poignant and many places in between. As comms pros, we've decided to put on our professional glasses and take a look at a few upcoming Super Bowl ads and the tactics they're taking to garner maximum audience impact.
Can Media Relations Pros Accurately Target Journalists with Automated Lists Alone?
By Seth Arenstein
PRNEWS - January 19, 2023
Can technology alleviate errant pitches, a top complaint of media members? Probably not immediately. But there are work-arounds.
Outsourcing: The Key To The Next Generation Of Business Success?
By Nenad Lazarevic, CMO/Head of Growth of Insightful
Forbes - January 18, 2023
This $260 billion sleeper industry may just hold the key to future business success, resilience and continuity.
How to Futureproof your PR agency: Greg Jones, European chief executive at Smarts on the PRmoment podcast [PODCAST]
PRmoment (UK) - January 19, 2023
This week on the PRmoment podcast I'm interviewing Greg Jones, European chief executive at Smarts. Smarts has a fee income of approximately £12.5m and employs 150 people. It's an agency headquartered in Belfast with offices in London, New York, Dublin and Glasgow. Smarts is owned by MSQ.
Announcing Layoffs: Treat It Like Crisis to Minimize Reputation Loss
By Bob Brady
PRGN - January 18, 2023
No one knows when bad news needs to be delivered, but CEOs better have a plan to announce layoffs, comfort staff and respond to questions.
Digital empathy: 7 ways for PR pros to foster meaningful connections virtually
By Grace Lau
Agility PR Solutions - January 19, 2023
In today's virtual world, it is more important than ever to practice digital empathy in order to foster meaningful connections with clients, colleagues, and the public. The rise of virtual communication has significantly impacted human connection, and PR professionals need to be aware of the potential challenges and opportunities that come with building relationships online.
Why your company needs a business blog
By Bre Chamley
Axia Public Relations - January 19, 2023
Does your company have a business blog? If not, you can easily create one to help increase your company's SEO presence and generate more leads.
Networking: Play The Long Game
By Brooke Weller, SVP of Media & Analytics at REQ
Forbes - January 19, 2023
Here are six long-game networking tips for anyone out there who's new to networking.
Why is PR a Necessity For 2023?
By Kim Renton
Neo PR (UK) - January 16, 2023
For businesses wanting to increase their brand awareness, take part in expert-led conversations, and drive leads to their website, PR is the secret ingredient.
Evins Takes Over Teuwen Communications
By Kevin McCauley
O'Dwyer's - January 18, 2023
Evins Communications has acquired New York-based Teuwen Communications, a nearly 30-year-old shop noted for its international wine, spirits and food clients.
"This Is Smart Business, Not Woke Delusion": Edelman Defends Brand Activism
By Arun Sudhaman
PRovoke Media - January 18, 2023
Business leaders cannot afford to be cowed by political backlash to their societal initiatives, heard delegates at today's Edelman Trust Barometer session in Davos. "This is smart business, not woke delusion," said Edelman while introducing the findings, which conclude that business is more trusted than governments, NGOs and the media.
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