Good day! Here's your Monday Daily PR Brief - January 23, 2023
Read some of today's best PR and Comms industry news clips:
How press releases can break through paywalled news (PR Daily - January 19, 2023)
PR Alone Won't Help Southwest, It Needs a Strategic Rebrand (PRNEWS - January 23, 2023)
S&T Live Recap: PRSA Chair Michelle Egan on the Trends, Challenges and Opportunities in the Year Ahead (PRSay - January 20, 2023)
Conscious Leadership Educating Mainstream Business (Forbes - January 22, 2023)
The Costs of Culture Failure (O'Dwyer's - January 23, 2023)
PR's Top Pros Talk: Lisette Paras (O'Dwyer's - January 19, 2023) [VIDEO]
5 forces that will shape international finance in 2023—and what they mean for communicators (Agility PR Solutions - January 23, 2023)
Still Not Done: Fighting Ageism in the Workplace (Culpwrit - January 23, 2023)
"No Problem" is a Problem (Landis Communications - January 23, 2023)
Crisis Review: The Top 21 Crises Of 2022 (Part 3 Of 3) (PRovoke Media - January 23, 2023)
Debunking Public Relations Myths: Eight Misconceptions You Shouldn't Follow (Forbes - January 18, 2023)
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Summary Section:
How press releases can break through paywalled news
By Amanda Guisbond
PR Daily - January 19, 2023
Paywall journalism has been on the rise for years. As of 2019, more than 76%of U.S. online news outlets had some form of paywall (Source: Nieman Lab). Even with advertising and branded content, news outlets are going the subscription route to invest in their financial future.
PR Alone Won't Help Southwest, It Needs a Strategic Rebrand
By Deb Gabor
PRNEWS - January 23, 2023
Usually an excellent communicator, Southwest must repair its reputation now. This will require strategic rebranding, our writer argues.
S&T Live Recap: PRSA Chair Michelle Egan on the Trends, Challenges and Opportunities in the Year Ahead
PRSay - January 20, 2023
Michelle Egan, APR, Fellow PRSA, PRSA's 2023 chair, joined Strategies & Tactics Live on Jan. 19 to talk about trends, challenges and opportunities for communicators in the New Year. Egan joined the livestream from Anchorage, Alaska, where she is chief communications officer of the Alyeska Pipeline Service Company.
Conscious Leadership Educating Mainstream Business
By Rod Berger
Forbes - January 22, 2023
A concerted effort to support a weary workforce finds conscious leadership as a focus for leaders across the business landscape.
The Costs of Culture Failure
By Elizabeth Cholis
O'Dwyer's - January 23, 2023
It's becoming increasingly important to take a culture-driven approach to crisis preparedness, regardless of the industry. Organizations of all sorts should take a page from businesses with robust operational risk by establishing risk mitigation mindsets, tying preparedness and risk mitigation to business objectives and building a company-wide culture around it.
PR's Top Pros Talk: Lisette Paras [VIDEO]
By Steve Barnes
O'Dwyer's - January 19, 2023
Gravitate PR president and founder Lisette Paras says that what drew her to tech PR was "being able to learn about the latest emerging technologies."
5 forces that will shape international finance in 2023—and what they mean for communicators
By David Cook
Agility PR Solutions - January 23, 2023
2022 has, by any measure, been a difficult year in Europe. War on the continent, runaway inflation, energy security and even a corruption scandal in the European Parliament. These problems are not going away and will continue to dominate the political arena. However, 2023 will be an important year for the financial services sector and its policymakers. The start of the year is always a good moment to consider the key themes set to drive policy in the UK and EU over the next twelve months.
Still Not Done: Fighting Ageism in the Workplace
Culpwrit - January 23, 2023
Patti Temple Rocks has held a variety of titles throughout her 40 years in the communications field before ageism activist became a part of the list. But whatever title she's holding – whether it's writer, speaker, manager or mentor – what's most important is that she's still not done, and is fighting for people to have the power in making that decision.
"No Problem" is a Problem
By Makenzi Jordan Rodriguez
Landis Communications - January 23, 2023
Image matters. Trading "no problem" and "no worries" with "my pleasure" creates a positive tone, especially when communicating with clients.
Crisis Review: The Top 21 Crises Of 2022 (Part 3 Of 3)
PRovoke Media - January 23, 2023
This year's Crisis Review concludes with DWS, Anglo-American, P&O Ferries, BharatPe, Zilingo, Balenciaga and the MTR.
Debunking Public Relations Myths: Eight Misconceptions You Shouldn't Follow
By Liana Zavo
Forbes - January 18, 2023
By knowing the truth behind the curtains, you can make better decisions when investing in PR campaigns for your business.
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