Take a look at Thursday's Daily PR Brief - January 26, 2023

Read some of today's best PR and Comms industry news clips:
How To Use An App For Improving Client Communication (Forbes - January 26, 2023)
This is part of an ongoing series where I'm gathering stories that show the amazing impact of earned media.... (LinkedIn - January 25, 2023)
The Best Companies Anticipate Crises and Drill to Prepare (O'Dwyer's - January 25, 2023)
Why 2023 is the year of the chief communications officer (PR Daily - January 25, 2023)
How Should Communicators Use ChatGPT? (PRNEWS - January 25, 2023)
Edelman Trust Barometer: People Trust Business, But Not Executives (PRSay - January 24, 2023)
Relationship Marketing Trends Worth Paying Attention To In 2023 (Forbes - January 26, 2023)
How to make sure your PR language is inclusive (PRmoment (UK) - January 25, 2023)
The Human Factor: Most believe creative skills will thrive in the age of AI (Agility PR Solutions - January 26, 2023)
frankly… Episode 11: We've Got Tips for Kicking off a Career in Communications (Franco - January 25, 2023) [PODCAST]
2023 PRSA Fact and Fiction: Trends in Local Media Takeaways (HMA Public Relations - January 25, 2023)
Davos Voices 2023 (PRovoke Media - January 26, 2023) [PODCAST]
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Summary Section:
How To Use An App For Improving Client Communication
By Omar El Bahr, Communication Officer at nandbox
Forbes - January 26, 2023
Digital communication is quickly becoming the norm in the business world. In order to stay competitive, companies must embrace the power of communication apps to effectively manage existing client relationships. This article will explore how apps can be used to improve communication with clients and how a business can benefit from effective client communication.
This is part of an ongoing series where I'm gathering stories that show the amazing impact of earned media....
By Christophe Abiragi
LinkedIn - January 25, 2023
This is part of an ongoing series where I'm gathering stories that show the amazing impact of earned media. In listening to CEO Brian Scudamore talk about the origin of his company on the How I Built This Podcast, you can learn how a focus on earned media paid off from the very early days.
The Best Companies Anticipate Crises and Drill to Prepare
By Robert Durand and Jonathan Taylor
O'Dwyer's - January 25, 2023
A reputational crisis can come to almost all public-facing enterprises, not just refineries, factories and airlines, where accidents must be anticipated and trained for. Reputation attacks can happen instantly, launched overnight or even within hours against any organization, from litigation and boycotts to demands for remedial legislation and criminal sanctions.
Why 2023 is the year of the chief communications officer
By Grace Williams
PR Daily - January 25, 2023
Marketing and PR have very different value propositions. While marketing most frequently seeks to drive demand and generate pipeline on a short-term, scalable basis, PR is all about the long game of brand awareness and thought leadership. These initiatives have overlap, but marketing and communications professionals know the difference by heart and toe the line of their responsibilities daily.
How Should Communicators Use ChatGPT?
By Nicole Schuman
PRNEWS - January 25, 2023
ChatGPT may help organizations without a communication department. Yet the technology's advantages remain up for debate. For now at least.
Edelman Trust Barometer: People Trust Business, But Not Executives
PRSay - January 24, 2023
Business is now seen as the only competent and ethical institution, even as CEOs are among the least-trusted institutional leaders, Edelman's 2023 Trust Barometer finds.
Relationship Marketing Trends Worth Paying Attention To In 2023
By Jessika Phillips, President of NOW Marketing Group
Forbes - January 26, 2023
From chatbots and Web3 to personalization and AI, relationship marketing is no longer just about the customer relationship; it's also about understanding how your business relationships and processes will evolve. I'd be sharing a farce if I didn't say I believe the most important thing a brand must focus on is relationship marketing in 2023 to grow organic, sustainable and profitable results. Brand culture, character and a real commitment to doing what's right for customers—not just what's easy—will be a true differentiator.
How to make sure your PR language is inclusive
By Daney Parker
PRmoment (UK) - January 25, 2023
PR has changed a great deal since PRmoment launched 14 years ago, and one particular improvement is the degree to which practitioners recognise the importance of being inclusive. Language is elemental to this - here we discuss ways to make sure that all your comms speak to everyone in appropriate ways.
The Human Factor: Most believe creative skills will thrive in the age of AI
By Richard Carufel
Agility PR Solutions - January 26, 2023
Relax, comms pros: a new survey of American adults conducted by the San Francisco-based Academy of Art University found that creative skills are perceived as the most valuable to combat an impending AI takeover. According to the survey, over half (54 percent) feel that creativity is their best chance at career longevity, agreeing that creative skills outweigh both physical and technical skills in an increasingly robotic workplace.
frankly… Episode 11: We've Got Tips for Kicking off a Career in Communications [PODCAST]
By Lucas Polack
Franco - January 25, 2023
Rachel and Dan discuss what it takes to kick off a career in communications, from getting involved early to nailing that first internship.
2023 PRSA Fact and Fiction: Trends in Local Media Takeaways
By Rayna Burgett
HMA Public Relations - January 25, 2023
Yesterday afternoon, Justin Liggin and I attended a PRSA virtual event, "Fact and Fiction: Trends in Local Media." The event included a Q&A session with Christopher Conover, news director at Arizona Public Media, Leeza Glazier Starks, news director at KGUN-9, and Alma Gallardo, director and editor-in-chief at Arizona Billingual Newspaper. Here are my takeaways.
Davos Voices 2023 [PODCAST]
PRovoke Media - January 26, 2023
Three conversations from the 2023 World Economic Forum, each bringing a different lens on which to view the event. In the first, TCS global markets CMO/CCO Abhinav Kumar weighs up Davos' benefits against its reputation issues, before Mubadala CCO Brian Lott discusses the geopolitical media environment, particularly as it applies to his experiences in the Middle East. HCLTech global CMO Jill Kouri, meanwhile, reveals her progress and lessons in terms of repositioning the Indian tech brand.
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