Hello! Enjoy your Friday Daily PR Brief - January 27, 2023
Read some of today's best PR and Comms industry news clips:
Power of Earned Media (TikTok Edition) - e.l.f. Cosmetics (LinkedIn - January 20, 2023)
Customer-Centric Apologies: Why They're Important For Customers, Employees And Investors (Forbes - January 27, 2023)
PR's Top Pros Talk: Stacey Bernstein (O'Dwyer's - January 26, 2023) [VIDEO]
What communicators should know about Edelman's Trust Barometer (PR Daily - January 26, 2023)
Good and Bad PR: Tesco loses supermarket wars, but National Grid powers through (PRmoment (UK) - January 25, 2023)
Adapting to the Future of Communications and Marketing: How Brands Can Thrive in the Digital Landscape (Business Wire Blog - January 26, 2023)
New ethical culture report reveals the impacts of the pandemic on corporate accountability (Agility PR Solutions - January 27, 2023)
Building bridges between crisis comms practice and academia – it's communication, stupid! (CIPR Crisis Communications Network - January 26, 2023)
ITNTW: Time for some airlines to call MAYDAY on their reputation (InsideOut Public Relations (Australia) - January 27, 2023)
Defending Southwest's Response: Strategic PR is What You Do, Not What You Say (PRNEWS - January 27, 2023)
Is 'I don't know' an acceptable response in a media interview? (Media First (UK) - January 26, 2023)
Building Coalitions That Command Lasting Change (PRovoke Media - January 25, 2023)
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Summary Section:
Power of Earned Media (TikTok Edition) - e.l.f. Cosmetics
By Christophe Abiragi
LinkedIn - January 20, 2023
Our team has been researching examples of earned media success and my colleague Elise pointed out the great results that e.l.f. cosmetics has had when social media influencers rave about their products.
Customer-Centric Apologies: Why They're Important For Customers, Employees And Investors
By Kyle Scott, Vice Chancellor of Strategic Priorities at Lone Star College
Forbes - January 27, 2023
Customer-centric apologies are as much about satisfying customers as they are about assuaging the concerns of investors and setting the right tone for employees.
PR's Top Pros Talk: Stacey Bernstein [VIDEO]
By Steve Barnes
O'Dwyer's - January 26, 2023
M Booth Health's "Pharma Brandemic" survey takes a deep dive into the changing relationship between consumers and the pharmaceutical industry. One of the main takeaways from the first edition of the study in early 2021, M Booth Health CEO Stacey Bernstein says, is that there was "a heightened and increased awareness of the pharmaceutical industry following COVID-19." That did not change in the 2022 study.
What communicators should know about Edelman's Trust Barometer
By Allison Carter
PR Daily - January 26, 2023
PR Daily sat down with Tonia Ries, executive director of Intellectual Property for the Edelman Trust Institute and leader of the Trust Barometer. These are some of the most important findings she identified for communicators, including those working both internally and externally, and how we can play a positive role in today's difficult landscape.
Good and Bad PR: Tesco loses supermarket wars, but National Grid powers through
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - January 25, 2023
Here we go again and despite Christmas being just one month behind us, it really feels like an age ago given how much serious news has landed over the last four weeks and this week is no different. Big brands dominate Good and Bad PR this week and it has once again been a heavy news agenda where you have to really fight to find the positives.
Adapting to the Future of Communications and Marketing: How Brands Can Thrive in the Digital Landscape
By Stefan Pollack, President, The Pollack Group
Business Wire Blog - January 26, 2023
As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As such, brands must adapt to stay relevant and connect with their target audiences.
New ethical culture report reveals the impacts of the pandemic on corporate accountability
By Richard Carufel
Agility PR Solutions - January 27, 2023
New research from business ethical standards firm Ethisphere studies the elements of ethical culture in business, offering takeaways for all companies and providing data that leaders can use to determine if their ethics programs are lacking—and if they need additional help in building a strong culture.
Building bridges between crisis comms practice and academia – it's communication, stupid!
By Rod Cartwright
CIPR Crisis Communications Network - January 26, 2023
Earlier this week, I had the pleasure of chairing the CIPR Crisis Communications Network's first virtual event of the year: "Building bridges: what can crisis communication practitioners and academics learn from each other?"
ITNTW: Time for some airlines to call MAYDAY on their reputation
By Tilly Powell
InsideOut Public Relations (Australia) - January 27, 2023
Qantas recently called mayday on a flight with an engine failure, but they might need to start calling mayday on their reputation. The latest Qantas drama comes after passengers heard a loud bang mid flight where one of the engines had shut down, forcing the plane to call mayday. It landed safely in Sydney but left the public concerned over the safety of flying with Qantas moving forward.
Defending Southwest's Response: Strategic PR is What You Do, Not What You Say
By Anthony D'Angelo
PRNEWS - January 27, 2023
Professor Anthony D'Angelo responds to a PRNEWS article and defends how Southwest Airlines handled its winter debacle.
Is 'I don't know' an acceptable response in a media interview?
By Adam Fisher
Media First (UK) - January 26, 2023
Is there anything wrong with admitting you don't know the answer to a journalist's question? It all depends on how - and how often - you say it.
Building Coalitions That Command Lasting Change
By Megan Miller
PRovoke Media - January 25, 2023
As organizations look for ways to define and scale their purpose and impact, the importance of building coalitions comprised of dedicated like-minded companies has never been greater.
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