Hi, check out Monday's Daily PR Brief - January 30, 2023

Read some of today's best PR and Comms industry news clips:
'This Industry Is On Steroids': Transformation Lessons From Comms Leaders At Davos (PRovoke Media - January 30, 2023)
What should PR professionals do when publishers inflate circulation data? (PR Week Global - January 25, 2023)
Nine Reasons to Get a PR Agency Valuation (O'Dwyer's - January 27, 2023)
PR Daily Award winner: Brand journalism on surgery separating conjoined twins stuns in annual report (PR Daily - January 27, 2023)
PRNEWS Live Discusses Mentorship (PRNEWS - January 26, 2023) [VIDEO]
Why It's Critical For Companies To Have Trained And Reliable Media Spokespeople (Forbes - January 30, 2023)
RSWUS report: Marketers and ad agencies have remarkably different outlooks for 2023 (Agility PR Solutions - January 30, 2023)
4 Ways To Set Yourself Up For Success In 2023 (Forbes - January 30, 2023)
Get your prospects' urgent attention and immediate action (Influence (UK) - January 26, 2023)
Study suggests a divide between PR professionals, general public (The Message (Canada) - January 27, 2023)
6 questions with: Steve Cody of Peppercomm (PR Daily - January 27, 2023)
How to Maintain and Build Brand Awareness and Market Share During a Recession (PRGN - January 30, 2023)
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Summary Section:
'This Industry Is On Steroids': Transformation Lessons From Comms Leaders At Davos
By Arun Sudhaman
PRovoke Media - January 30, 2023
PRovoke Media/Weber Shandwick Davos roundtable reveals a pivotal moment for in-house leaders, as significant forces reshape the corporate communications function.
What should PR professionals do when publishers inflate circulation data?
By Andrew Nicholls, Managing Director for Asia at Carma
PR Week Global - January 25, 2023
SPH Media’s recent mea culpa regarding inflated circulation figures is a reminder to all PR professionals to focus on metrics that matter. It also raises the question, what should PR pros do when publishers intentionally cook the numbers?
Nine Reasons to Get a PR Agency Valuation
By Rick Gould
O'Dwyer's - January 27, 2023
Is hiring a qualified outside advisory professional to valuate your PR agency worth the investment?
PR Daily Award winner: Brand journalism on surgery separating conjoined twins stuns in annual report
By John Cowan
PR Daily - January 27, 2023
The lead article of UC Davis Children's Hospital's 2019-2020 digital annual report told a compelling story — a large multidisciplinary team from more than 30 pediatric subspecialties successfully separated nine-month-old conjoined twins.
PRNEWS Live Discusses Mentorship [VIDEO]
By Nicole Schuman
PRNEWS - January 26, 2023
PRNEWS Live welcomed Lisa Vasquez-Fedrizzi of Lippe Taylor. We discussed finding a mentor, being a mentor and navigating those relationships.
Why It's Critical For Companies To Have Trained And Reliable Media Spokespeople
By Christine Slocumb
Forbes - January 30, 2023
I frequently hear from frustrated sales leaders that a competitor's CEO is outshining theirs and making it harder for them to close sales. Having assigned media spokespeople is beneficial for several additional reasons.
RSWUS report: Marketers and ad agencies have remarkably different outlooks for 2023
By Richard Carufel
Agility PR Solutions - January 30, 2023
An unsteady economy and the resulting uncertainty about what to expect are the main factors driving marketing and ad agencies' strategic planning at this point in the year, according to the newly released annual 2023 New Year Outlook Survey Report from RSW/US, a leading outsourced agency business firm for marketers. This uncertainty rears its head in several of the report's stats, along with the continuing tradition of the often-divisive symbiotic advertising/marketing relationship.
4 Ways To Set Yourself Up For Success In 2023
By Yael Klass, Vice President of Corporate Marketing at Similarweb
Forbes - January 30, 2023
While you may have spent the better half of 2022 in a scramble, staying afloat and doing the best with what you had, it’s time to put all those lessons learned to good use.
Get your prospects' urgent attention and immediate action
By Jim Connolly
Influence (UK) - January 26, 2023
What keeps your prospective clients awake at night? There are two broad answers to that question. The things they're worried about. Their fears, apprehensions, anxieties or concerns. And the things they're excited about. Their goals, dreams and the opportunities ahead of them. Here's why those answers are critically important to your business.
Study suggests a divide between PR professionals, general public
By Chris Powell
The Message (Canada) - January 27, 2023
The U.S. study shows that PR professionals are "significantly" more progressive than the general population, but can that negatively affect communications strategies?
6 questions with: Steve Cody of Peppercomm
By Isis Simpson-Mersha
PR Daily - January 27, 2023
He's a standup comedian in addition to being Peppercomm's founder: CEO Steve Cody leads his purpose-driven marketing firm with humor and kindness. We caught up with Cody to get his take on the future of comms pros and the evolving communications industry for our new "6 questions with" series — an update of our classic "Day in the Life" profiles.
How to Maintain and Build Brand Awareness and Market Share During a Recession
By Lauren Reed
PRGN - January 30, 2023
In a recession, it's common to put on the brakes, forget about your long-term plans and cut back spending to save as much as you can. However, if not done strategically, this short-term gain can create long-term pain, and any immediate savings are simply an illusion when you look at the overall business outlook.
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