Greetings! Check out Thursday's Daily PR Brief - February 9, 2023
Read some of today's best PR and Comms industry news clips:
PR Shouldn't Be A Mystery: Here's How To Get More Out Of Your Agency (Forbes - February 8, 2023)
Communicators are the worst at self-promotion (PR Daily - February 9, 2023)
Generative AI's a Good Writer Now, But its Real Value for PR is Much Bigger (PRNEWS - February 7, 2023)
Unleashing Business-Strengthening Superpowers In Tough Times (Spin Sucks - February 9, 2023)
Agency Leaders: The Importance Of Showing Up As Your Whole Self (Forbes - February 9, 2023)
Good and Bad PR: Oil companies are the giant baddies this week, followed by Lidl, Google and Zoom (PRmoment (UK) - February 8, 2023)
PR's Top Pros Talk: Dan Hunter (O'Dwyer's - February 9, 2023) [VIDEO]
Meaning and Purpose Fuel Attraction to Public Relations Jobs (PRGN - February 8, 2023)
Growth communications: How targeting a wider audience affects your strategy (Agility PR Solutions - February 9, 2023)
Managing the mental well-being of your comms and media team (Media First (UK) - February 9, 2023)
"Frothy, Vapid & Meaningless" — PR Experts Weigh In On Hong Kong Tourism Campaign (PRovoke Media - February 9, 2023)
It's all in your head: knowledge management and internal communication (Influence (UK) - February 9, 2023)
The 8th annual
USC Annenberg Center for Public Relations Global Communications Survey
is now live!
Please join 100s of communication pros and share your thoughts
on the evolution of corporate reputation and how its components
and audiences will differ in the future.
There are also several questions on the impact of ESG.
Take the survey at: https://bit.ly/USC2023survey or annenberg.usc.edu/gcs
Please share the link and invite other pros to participate!
Summary Section:
PR Shouldn't Be A Mystery: Here's How To Get More Out Of Your Agency
By John Marino
Forbes - February 8, 2023
There's a legend in the PR industry: the publicist who showed up to work for 10 years without ever once actually sending a pitch. Supposedly, he just sat there checking his email and pretending to look busy. His colleagues, they say, never caught on. After all, they were barely getting placements themselves, despite their best efforts. Their real task was spinning all that non-activity to their clients at the end of the month.
Communicators are the worst at self-promotion
By Leigh Woisard
PR Daily - February 9, 2023
We're the people other people turn to when they want to standout and be known for something. We're PR champs, publicity and promotion gurus, brilliant architects of the message. And yet, what we as communicators do so readily for our clients and companies, we don't always do for ourselves or for our careers. We communicators are often the worst at taking control of the narrative — when it's our narrative!
Generative AI's a Good Writer Now, But its Real Value for PR is Much Bigger
By Greg Matusky
PRNEWS - February 7, 2023
Generative AI writes better than some PR pros already. Yet writing is just one benefit ChatGPT-related devices offer communicators.
Unleashing Business-Strengthening Superpowers In Tough Times
By Roger Darnell
Spin Sucks - February 9, 2023
Roger Darnell shares five proven pathways to solidifying business success in the most challenging times.
Agency Leaders: The Importance Of Showing Up As Your Whole Self
By Blair Brady, CEO & Co-Founder WITH/agency
Forbes - February 9, 2023
Here’s what I learned about relationships from a songwriter and magazine editor, and what it means for agency leaders.
Good and Bad PR: Oil companies are the giant baddies this week, followed by Lidl, Google and Zoom
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - February 8, 2023
Morning to all the PR lovers and haters out there. Here we are again, a week before the big day of love and I must admit, I have not angry, I am just disappointed to have seen very few Valentine's Day campaigns kick off… keep me posted please.
PR's Top Pros Talk: Dan Hunter [VIDEO]
By Steve Barnes
O'Dwyer's - February 9, 2023
Last year brought an end to the "benign economic environment" that "created so much opportunity, so much investment and an easy environment to succeed in," FTI senior managing director Dan Hunter tells Doug Simon.
Meaning and Purpose Fuel Attraction to Public Relations Jobs
By Michelle Lyng
PRGN - February 8, 2023
Public Relations jobs often seem hard to fill. Read here for six tips that you may not have considered for attracting and keeping talent.
Growth communications: How targeting a wider audience affects your strategy
By James Daniels
Agility PR Solutions - February 9, 2023
Expansion is often the name of the game in business, and with that being the case, it's easy to forget that it isn't such a linear progression that brings only improvements. With expansion comes change, and while that might be something that you're willing to accept, it still might not be clear what that will look like. Of course, there's no way of telling what the future holds, but understanding how communicating with a wider audience affects your PR strategy can help you to make the leap as gracefully as possible.
Managing the mental well-being of your comms and media team
By Adam Fisher
Media First (UK) - February 9, 2023
Did you know 90 percent of PR workers have experienced mental health issues? How can we better manage this mental health burden? Here are some expert tips from our latest masterclass.
"Frothy, Vapid & Meaningless" — PR Experts Weigh In On Hong Kong Tourism Campaign
By Arun Sudhaman
PRovoke Media - February 9, 2023
The 'Hello Hong Kong' tourism campaign has drawn mixed reviews from PR experts, who fear that the city lacks a clear strategic vision to restore its global reputation.
It's all in your head: knowledge management and internal communication
By Patrick Sutton
Influence (UK) - February 9, 2023
Patrick Sutton, a senior internal communications manager for The Alan Turing Institute, analysed the intersection between internal communication, knowledge management and culture. In this extract of a post originally published by AllThingsIC, Patrick describes five ways you can help your organisation build an effective knowledge culture.
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