Good day! Enjoy your Daily PR Brief - February 13, 2023
Read some of today's best PR and Comms industry news clips:
In the age of AI, it's critical to put relationships back into public relations (Agility PR Solutions - February 13, 2023)
What Ethical Obligations Do PR Professionals Owe Clients' Customers? (PRNEWS - February 13, 2023)
Gen Z: The one to watch in your PR strategy (BizCommunity - February 13, 2023)
15 'Old-School' Tactics Agencies Are Still Leveraging In 2023 (Forbes - February 13, 2023)
Ragan's Employee Communications Awards finalists and Top Places to Work winners announced (PR Daily - February 10, 2023)
Pioneer Parke Gibson (1930-1979) (Institute for Public Relations - February 13, 2023)
Why you should put your links in the comment on social media posts (Axia Public Relations - February 12, 2023)
Cutting Ties With Social Media: It's Not That Simple (PRovoke Media - February 10, 2023)
How will ChatGPT affect the communications profession? (Ragan - February 13, 2023)
Will Artificial Intelligence Predict Your Next PR lead? (insideBIGDATA - February 10, 2023)
PR's Top Pros Talk: Ben Laws (O'Dwyer's - February 10, 2023) [VIDEO]
The 8th annual
USC Annenberg Center for Public Relations Global Communications Survey
is now live!
Please join 100s of communication pros and share your thoughts
on the evolution of corporate reputation and how its components
and audiences will differ in the future.
There are also several questions on the impact of ESG.
Take the survey at: https://bit.ly/USC2023survey or annenberg.usc.edu/gcs
Please share the link and invite other pros to participate!
Summary Section:
In the age of AI, it's critical to put relationships back into public relations
By Nicole Rodrigues
Agility PR Solutions - February 13, 2023
The word "relationship" is key and core within public relations, yet communicators often overlook forging and nurturing mutually supportive relationships with staff, clients, and the media. With the proliferation of tech communication tools, it seems many PR pros sacrifice human connections in the interest of what they think is higher productivity.
What Ethical Obligations Do PR Professionals Owe Clients' Customers?
By Dustin Siggins, Founder of Proven Media Solutions
PRNEWS - February 13, 2023
While PR firms can’t be expected to thoroughly audit every prospect, there are lessons we can take from FTX’s collapse to act ethically, protect our reputations, and work with the best clients.
Gen Z: The one to watch in your PR strategy
By Karabo Ledwaba
BizCommunity - February 13, 2023
PR specialist and founder of PRLab, Matías Rodsevich shares his top three marketing trends that we will see in 2023 and beyond. Rodsevich was speaking at Meltwater's PR Trends to keep an eye on in 2023 webinar. Gen Z, technology and social responsibility are the key trends which will be the focus of PR professionals this year.
15 'Old-School' Tactics Agencies Are Still Leveraging In 2023
By Forbes Agency Council
Forbes - February 13, 2023
Many tried-and-true methods of reaching target audiences are being utilized less frequently than they were in the past—but that doesn’t mean they don’t work.
Ragan's Employee Communications Awards finalists and Top Places to Work winners announced
PR Daily - February 10, 2023
In another year with an often-unpredictable labor market, employee communications professionals were once again crucial to engaging and supporting the people who make their organization run. Their work helped current and future employees feel connected to a central purpose and culture, using technology and data to craft communications that fostered belonging during times of change.
Pioneer Parke Gibson (1930-1979)
Institute for Public Relations - February 13, 2023
IPR is featuring some of the many Black pioneers who have had an impact on the field of public relations in celebration of Black History Month. D. Parke Gibson was born in 1930 in Seattle, Washington. Gibson graduated from City College and also received an honorary degree of Doctor of Humane Letters from King Memorial College in South Carolina.
Why you should put your links in the comment on social media posts
By Bre Chamley
Axia Public Relations - February 12, 2023
See how adding links to LinkedIn comments can help direct traffic to your company's website without penalizing your content's ranking.
Cutting Ties With Social Media: It's Not That Simple
By Diana Marszalek
PRovoke Media - February 10, 2023
Industry insiders support a call to pull promotional money off platforms that distribute disinformation. Actually doing that, however, is more loaded than it seems.
How will ChatGPT affect the communications profession?
By Sean Devlin
Ragan - February 13, 2023
In Ragan's webinar, "The Promise and Perils of ChatGPT for PR Pros," a panel of experts weighed on artificial intelligence in comms and where they see this tech going. The discussion, which was hosted by Aaron Kwittken, CEO of PRophet, included expert commentary from Alisa Miller, CEO and co-founder of Pluralytics AI, Advantage Intelligence President Alex Kelleher, and Barb Mosher Zinck, author and founder of BMZ Content Strategies. Together, the four shone a light on how AI can be corralled for good by communicators.
Will Artificial Intelligence Predict Your Next PR lead?
By Stephen Marcinuk, Co-founder and Head of Operations at Intelligent Relations
insideBIGDATA - February 10, 2023
Stephen Marcinuk, Co-founder and Head of Operations at Intelligent Relations, explores the current state of play of AI technology in the PR industry, how can AI help predict future stories/interactions, and the pros and cons of using AI for journalist interactions.
PR's Top Pros Talk: Ben Laws [VIDEO]
By Steve Barnes
O'Dwyer's - February 10, 2023
Ben Laws, deputy US lead for the business marketing practice at Edelman, says that thought leadership is "something that we all sort of intrinsically know is a necessary part of the marketing and communications toolkit."
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