Greetings! Your Thursday Daily PR Brief is here - February 16, 2023
Read some of today's best PR and Comms industry news clips:
2 Ways To Strike PR Gold With Data (Forbes - February 16, 2023)
PR's Top Pros Talk: Monique Kelley (O'Dwyer's - February 15, 2023) [VIDEO]
Don't underestimate the value of local media (PR Daily - February 14, 2023)
A Year-Round Commitment to the PRSA Code of Ethics (PRSay - February 14, 2023)
Why SaaS Brands Should Seek Less Category Competition, More Category Collaboration (Blast Media - January 5, 2023)
5 PR lessons from the handling of the Chinese spy balloon and other UFOs (Agility PR Solutions - February 16, 2023)
6 PR Pitching Pitfalls And How To Avoid Them (Crenshaw Communications - February 15, 2023)
PRNEWS Announces Winners of 2023 Social Impact Awards (PRNEWS - February 15, 2023)
A step-by-step guide to preparing for a broadcast interview (Media First (UK) - February 16, 2023)
9 new social media features you should know about this week (PR Daily - February 16, 2023)
Extended To 3 March: 2023 Global PR Rankings And Agencies Of The Year (PRovoke Media - February 16, 2023)
Punctuation in PR: What you need to know about semicolons, subject lines and more (Muck Rack - February 16, 2023)
This Daily PR Brief is sponsored by Report Mule.
Report Mule automates and streamlines the report creation process to make your team more efficient. Instead of manually copying/pasting/formatting each article in Google Docs, you drop the links into Report Mule and it automatically captures information about each article and formats it in the exact same formats you're using today (even if you have a different format for each client!).
Accounts start at $30/mo. DPB readers get 20% off.
Summary Section:
2 Ways To Strike PR Gold With Data
By Catherine Seeds, President and Partner at Ketner Group Communications
Forbes - February 16, 2023
As many of my fellow PR professionals will probably attest, the coolest part of our job is collaborating with our teams and clients to identify one-of-a-kind, headline-worthy stories. These stories not only set an organization apart from competitors, but they also can leave an indelible impression on key stakeholders. As communicators, we create these stories in several different ways, but one tactic that can really make a mark is using data.
PR's Top Pros Talk: Monique Kelley [VIDEO]
By Steve Barnes
O'Dwyer's - February 15, 2023
"Now is a great time for women in particular to reassess what they want out of their careers," Boston University associate professor of strategic communication Monique Kelley tells Doug Simon. "In communications and beyond, women really are re-evaluating what they want and are in the power seat for driving change."
Don't underestimate the value of local media
By Rhiannon Hendrickson
PR Daily - February 14, 2023
When we first start working with a new client, we always ask which media outlets are on their wish list. With this question, we are trying to understand what coverage would make them giddy and feel like PR is worth the effort. The answer is almost always the same: The Wall Street Journal, The Today Show, GMA and the New York Times.
A Year-Round Commitment to the PRSA Code of Ethics
By John Elsasser
PRSay - February 14, 2023
In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: "Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail."
Why SaaS Brands Should Seek Less Category Competition, More Category Collaboration
By Grace Williams
Blast Media - January 5, 2023
Teaming up with your competitors seems counterintuitive, both amid economic uncertainty and as part of your marketing strategy. But seeking out category collaboration can fuel powerful results when used strategically to educate your audience, build brand awareness and garner high-level media coverage.
5 PR lessons from the handling of the Chinese spy balloon and other UFOs
By Gary Frisch
Agility PR Solutions - February 16, 2023
The media—both mainstream and social—have been enraptured in the past three weeks with Chinese spy balloons and various unidentified flying objects traversing U.S. air space. Our government has responded to these incursions in baffling ways,
6 PR Pitching Pitfalls And How To Avoid Them
By Michael Stolyar
Crenshaw Communications - February 15, 2023
PR people make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. Given the stakes, a small screw-up can be a disaster.
PRNEWS Announces Winners of 2023 Social Impact Awards
PRNEWS - February 15, 2023
PRNEWS announced the winners of its 2023 Social Impact Awards, which celebrates communicators and campaigns who use their platforms to better their communities and the global community.
A step-by-step guide to preparing for a broadcast interview
By Adam Fisher
Media First (UK) - February 16, 2023
How can you nail your next TV or radio interview? We've put together a handy guide to help you get your preparation right and ensure you shine.
9 new social media features you should know about this week
By Allison Carter
PR Daily - February 16, 2023
We took a week off from new social media features due to, well, a lack of new social media features. But app product teams have been hard at work rolling out new updates, cutting features and tweaking oversight and ad features. Let's get into it.
Extended To 3 March: 2023 Global PR Rankings And Agencies Of The Year
PRovoke Media - February 16, 2023
The deadline for our Global 250 PR Agency Ranking and 2023 Agencies of the Year competitions has been extended to 3 March 2023. PRovoke Media is calling on PR agencies to take part in its annual agency research, via a simple online process that combines the Global 250 Agency Ranking with our Agencies of the Year research process.
Punctuation in PR: What you need to know about semicolons, subject lines and more
By Bailey Self
Muck Rack - February 16, 2023
PR pros need to know these punctuation basics, including how to write quotations, when to use an em dash and what to leave out of subject lines.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.