Good Tuesday! Read your Daily PR Brief - February 21, 2023
Read some of today's best PR and Comms industry news clips:
4 tasks all PR pros should be automating (Agility PR Solutions - February 21, 2023)
Communicating Ideas Better With The 4Ps Of Business Storytelling (Forbes - February 21, 2023)
Things We Wish We Knew When We Started PR (InsideOut Public Relations - February 21, 2023)
Workers Fault Their Company's Internal Comms (O'Dwyer's - February 17, 2023)
How communicators fit into the marketing funnel (PR Daily - February 21, 2023)
S&T Live Recap: From the Marines to Johns Hopkins, a Communicator's Storytelling Journey (PRSay - February 21, 2023)
Why agencies must demand regular catch ups with senior clients (PRmoment (UK) - February 20, 2023)
pr.co acquires online PR learning platform Pioneer Academy (pr.co - February 21, 2023)
How to Address Client Demands for ROI in Communications & PR (PRGN - February 20, 2023)
5 PR lessons learned from the TV series 'Yellowstone' (Axia Public Relations - February 19, 2023)
2023: Year of AI, AR and Influencer Relations (Culpwrit - February 17, 2023)
How Travel Makes You a Better PR Practitioner – Part Two (Landis Communications - February 21, 2023)
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Summary Section:
4 tasks all PR pros should be automating
By Steve Conway
Agility PR Solutions - February 21, 2023
A PR pro has a lot of tasks to do on a day-to-day basis—and that's an understatement. Some of these tasks are challenging, some are rewarding, and others are mind-numbingly boring. Fortunately, the latter aspect can often be handed over to automation.
Communicating Ideas Better With The 4Ps Of Business Storytelling
By Mahesh Bellie
Forbes - February 21, 2023
What organizations need is a robust yet flexible communication framework to ensure that good ideas are not lost in translation.
Things We Wish We Knew When We Started PR
InsideOut Public Relations - February 21, 2023
As the industry starts the year with a pool of new talent joining the ranks, some with intern experience and others without, we thought it was fitting to share some things we wish we knew when we started our careers. While some of these tips are often outlined when starting a new job, it can take a while for the advice to really sink in and be applied. So here's your head start – take these tips on board NOW and thank us later.
Workers Fault Their Company's Internal Comms
By Steve Barnes
O'Dwyer's - February 17, 2023
Most company leaders feel that they're doing a good job when it comes to internal comms, according to communications management platform Axios HQ. Employees, however, aren't quite so sure.
How communicators fit into the marketing funnel
By Cheryl Dixon
PR Daily - February 21, 2023
A recent AdAge post and poll sparked a debate on LinkedIn, in which people questioned the actions of companies that are laying off employees while still spending money on Super Bowl commercials.
S&T Live Recap: From the Marines to Johns Hopkins, a Communicator's Storytelling Journey
PRSay - February 21, 2023
Growing up on a small farm in Alabama, Ken Melton's main entertainment was news. "Even as a kid, I used to watch TV news from around the world and take my dad's newspaper and try to read it," he said. "I thought, 'I really like what they're doing. I don't know how to get there, but I'm going to try.'"
Why agencies must demand regular catch ups with senior clients
By PRmoment.com
PRmoment (UK) - February 20, 2023
The latest PR and Comms Growth Tracker that pulses agency CEOs, MDs and board directors for their views found that 40%, both in the UK and internationally, say regular catch-ups as part of the account management process is the best way to make a senior client relationship work.
pr.co acquires online PR learning platform Pioneer Academy
pr.co - February 21, 2023
The online newsroom company, pr.co announced its acquisition of the PR training platform Pioneer Academy. The acquisition will further pr.co’s mission to equip marketers and PR pros with the tools, knowledge, and expertise they need to maximize their impact through the power of storytelling.
How to Address Client Demands for ROI in Communications & PR
By Charlie Hatch - Roop & Co.
PRGN - February 20, 2023
As PR and marketing communication professionals, first and foremost, our priority is to provide compelling work that leads to desired outcomes for our clients. If your agency can produce great ROI results for clients, you'll always be successful. Here are four points to consider when trying to decide how best to satisfy a client's demands for ROI in communications and PR.
5 PR lessons learned from the TV series 'Yellowstone'
By Axia Public Relations
Axia Public Relations - February 19, 2023
The TV series "Yellowstone" offers several valuable lessons for public relations professionals, including the importance of effective crisis communication and reputation management. Here are five of the key takeaways.
2023: Year of AI, AR and Influencer Relations
By Andrea Holland
Culpwrit - February 17, 2023
From technology advancements to new media strategies, PR teams are continually finding creative ways to reach their target audiences. Here are some insights and trends I've been observing, that I think will make a splash in 2023 and help drive business growth, whether you're a startup or established business.
How Travel Makes You a Better PR Practitioner – Part Two
By Brianne Murphy Miller
Landis Communications - February 21, 2023
Learn your client's language. Be flexible. Challenge yourself. Read Landis' team thoughts on how travel makes you a better PR practitioner.
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