Read some of today's best PR and Comms industry news clips:
How Technology Can Be a Force Multiplier in PR (PRNEWS - February 27, 2023)
The key to a more effective earned media strategy is already in your inbox (LinkedIn - February 28, 2023)
Top rising stars in public relations in 2023 (Insider - February 27, 2023)
How to craft impactful thought leadership on LinkedIn (PR Daily - February 28, 2023)
How do you measure ROI in public relations? (Terkel - February 25, 2023)
Organizational Social Media Mourning During Public Tragedies (Institute for Public Relations - February 28, 2023)
13 Internal Comms Strategies To Prevent The Spread Of Misinformation (Forbes - February 28, 2023)
For Insights within the Communications Industry, try these PR Podcasts (Xenophon Strategies - February 27, 2023)
State of business comms in 2023: Poor workplace communication sinking productivity and performance (Agility PR Solutions - February 27, 2023)
PR is More Than Media Coverage: 10 PR Strategies Your Organization May Be Overlooking (Axia Public Relations - February 27, 2023)
How will ChatGPT impact the communications industry? (Firefly Communications - February 27, 2023)
7 Ways to Get Your Ducks in a Row BEFORE You Do a PR Push (Garrett Public Relations - February 20, 2023)
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Summary Section:
How Technology Can Be a Force Multiplier in PR
By Anthony LaFauce
PRNEWS - February 27, 2023
The idea behind a force multiplier is simple: How do we make an individual sailor, soldier, or marine more effective? Our contributor, formerly of the U.S. Navy, proposes that PR practitioners use use technology as the force multiplier it is.
The key to a more effective earned media strategy is already in your inbox
By Christophe Abiragi
LinkedIn - February 28, 2023
I feel like this was a cheap headline. Like those headlines that say “You’re doing ____ all wrong!” Those headlines drive me crazy. I’m like “how the F*$! do you know how I’m doing ____?”
Top rising stars in public relations in 2023
By Michael Kaminer
Insider - February 27, 2023
Insider identified 24 rising stars in the PR industry who are helping companies burnish their reputations, stay on trend, and more.
How to craft impactful thought leadership on LinkedIn
By Sean Devlin
PR Daily - February 28, 2023
Ahead of her session at Ragan's Social Media Conference, we chatted with Nicole Moreo, director of customer insights for North America at LinkedIn, about making sense of audience outreach on the platform and developing strategies for success when crafting thought leadership content.
How do you measure ROI in public relations?
Terkel - February 25, 2023
From paying attention to the amount of leads coming in to sticking with an excellent customer service mindset, here are 11 answers to the question, "Can you share your best practices for measuring ROI in public relations?"
Organizational Social Media Mourning During Public Tragedies
By Jensen Moore, Robert "Pritch" Pritchard and Vincent F. Filak
Institute for Public Relations - February 28, 2023
Organizations that fail to connect with audiences using social media to mourn during public tragedies can experience negative effects such as damage to reputation, online protests, or boycotts. Our research shows several ways these effects can be avoided.
13 Internal Comms Strategies To Prevent The Spread Of Misinformation
By Forbes Communications Council
Forbes - February 28, 2023
Strong communication is essential to the success of any company, but it can be challenging to ensure that internal information is disseminated effectively and accurately.
For Insights within the Communications Industry, try these PR Podcasts
By Bob Brady
Xenophon Strategies - February 27, 2023
There are quite a few podcasts out there, each offering their own winning view on communications, trends, hot topics, and more. This series is to help narrow the search and recommend the best PR podcasts.
State of business comms in 2023: Poor workplace communication sinking productivity and performance
By Richard Carufel
Agility PR Solutions - February 27, 2023
As comms pros are well aware, effective communication is essential to meet new business, customer, and workforce demands as brands and businesses navigate continued market pressures and workplace transformation—but new research from AI-enabled communication platform Grammarly reveals that communicating effectively at work is a growing challenge for businesses and employees.
PR is More Than Media Coverage: 10 PR Strategies Your Organization May Be Overlooking
Axia Public Relations - February 27, 2023
Modern PR is not longer just getting your story in the news. Take a look at these ten strategies that are used by PR pros that you might not be aware of.
How will ChatGPT impact the communications industry?
By Allison Kroll
Firefly Communications - February 27, 2023
We asked ChatGPT: ‘’What are the top four ways that generative AI will change the PR and communications industry for the better?’’
7 Ways to Get Your Ducks in a Row BEFORE You Do a PR Push
By Michelle Garrett
Garrett Public Relations - February 20, 2023
What should you do BEFORE you start a PR push? Here are seven things that belong on your public relations preparation checklist.
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