Read some of today's best PR and Comms industry news clips:
How to un-cringe your Women's History Month communications (PR Daily - March 1, 2023)
Local Reporters Give Advice on How PR Pros Can Build Media Relationships (PRSay - February 28, 2023)
How A Solid PR Strategy Can Recession-Proof A Business (Crenshaw Communications - February 28, 2023)
PR's Top Pros Talk: Teresa Bigelow (O'Dwyer's - March 1, 2023) [VIDEO]
Female Agency Founders Encourage DEI Narrative (PRNEWS - February 28, 2023)
Why Leaders Should Be Family-Supportive In a Remote Working Environment (Institute for Public Relations - March 1, 2023)
Maximize Unexpected Relationships To Create Magic In Your Business (Forbes - February 28, 2023)
How Long Should My Email Pitch Be? (HMA Public Relations - March 1, 2023)
Sustainability PR: Energy + renewable trends to expect in 2023 (Agility PR Solutions - February 28, 2023)
How The Superhero Equation Can Save Our Marketing Universe (Forbes - February 28, 2023)
It looks like PR has its head in the sand about AI (Neville Hobson - March 1, 2023)
The top 10 AI journalists in 2023 (Muck Rack - March 1, 2023)
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Summary Section:
How to un-cringe your Women's History Month communications
By Samantha Rideout
PR Daily - March 1, 2023
It landed in my inbox with the LOL emoji. That's not how any brand wants an earnest post to be shared. In this case, the post was a self-congratulatory mosaic of female faces paired with a claim about their female-friendly workplace. Anyone who Googled the organization could see the stark absence of women in leadership roles, or really any diversity in upper management.
Local Reporters Give Advice on How PR Pros Can Build Media Relationships
By Amelia Heymann
PRSay - February 28, 2023
Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms.
How A Solid PR Strategy Can Recession-Proof A Business
By Sasha Dookhoo
Crenshaw Communications - February 28, 2023
Don't cut the PR budget just yet. Here's how the right PR strategy can protect your business during a downturn.
PR's Top Pros Talk: Teresa Bigelow [VIDEO]
By Steve Barnes
O'Dwyer's - March 1, 2023
Teresa Bigelow's company, Spiral5, is a startup that takes a special focus on people who want to get started in a freelance PR career.
Female Agency Founders Encourage DEI Narrative
By Erika Bradbury
PRNEWS - February 28, 2023
Ahead of Women’s History Month, we asked female communicators about advancing in their careers, founding their own agencies and how flexible work shifts the paradigm.
Why Leaders Should Be Family-Supportive In a Remote Working Environment
By Yeunjae Lee
Institute for Public Relations - March 1, 2023
As the COVID-19 pandemic continues to shape the workplace, employees are increasingly seeking telecommuting or hybrid work arrangements. With these changes come new challenges, one of the most pressing of which is managing distractions from family and household members.
Maximize Unexpected Relationships To Create Magic In Your Business
By Christine Faulhaber, Founder & CEO, Faulhaber Communications
Forbes - February 28, 2023
In our business, we make it a daily habit to focus on seeing our clients bigger. This essentially means bringing new ideas and value to the table beyond the usual scope of what clients might be expecting. I believe it is important to be true partners, to dig in and understand what their challenges are so you can uncover together what needs to come next.
How Long Should My Email Pitch Be?
By Rayna Burgett
HMA Public Relations - March 1, 2023
Rayna Burgett recently attended a Muck Rack webinar where PR coach Michael Smart answered the age-old question: How long should my email pitch be? Find out what she learned about email pitching in the latest blog post.
Sustainability PR: Energy + renewable trends to expect in 2023
By Sandra Ericson
Agility PR Solutions - February 28, 2023
2023 is set up to be a significant year for the advancement of energy delivery and renewable power generation. Last year saw the passage of the Inflation Reduction Act with major implications for clean energy programs, and companies of all sizes are continuing to invest in ESG goals at the demand of multiple stakeholders, including consumers, employees and investors.
How The Superhero Equation Can Save Our Marketing Universe
By Ryan Farsai
Forbes - February 28, 2023
Customers are searching for solutions to their challenges. You can only do this well by putting yourself in your customer's shoes and understanding what they are going through, then showing them how you can solve their problem.
It looks like PR has its head in the sand about AI
Neville Hobson - March 1, 2023
While attention on and interest in artificial intelligence as a tool to aid and amplify people's creativity continues in a non-stop fashion with ideas, opinions, announcements and more appearing in unequal measure on a daily basis, AI is not catching on everywhere.
The top 10 AI journalists in 2023
By Andrew Mercier
Muck Rack - March 1, 2023
We combed through our data to identify the artificial intelligence (AI) journalists who are among the most viewed profiles on Muck Rack in 2023. Take a look and never miss a beat.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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