Read some of today's best PR and Comms industry news clips:
15 Traits Successful PR Leaders Cultivate In Themselves (Forbes - March 7, 2023)
Did AI write that press release? Stagwell's Taylor is here to punch up your PR pitches (Fast Company - March 8, 2023)
6 Things to Consider When Building a PR Agency (Inc. - March 7, 2023)
Many Avoid Connecting with Coworkers Online (O'Dwyer's - March 7, 2023)
Hands on with Bing's ChatGPT integration for pitching and more (PR Daily - March 6, 2023)
New Ways of Reaching Gen Z (PRNEWS - March 6, 2023)
Stop Sending Proposals! Increase Your Win Rate With This Trick (Spin Sucks - March 7, 2023)
How Can Public Relations Pros And Agencies Survive Disruption? (Forbes - March 8, 2023)
PR tactics sports marketers can use to keep clients out of political controversies (Agility PR Solutions - March 8, 2023)
Platform-native posts: What do social media managers need to know? (Axia Public Relations - March 8, 2023)
7 PR Tips For Announcing Bad News (Crenshaw Communications - March 8, 2023)
Igniting the Industry: Making Change With Purpose (PRovoke Media - March 7, 2023) [VIDEO]
What "Earned" Analyst Relations Can Do For You (Amendola Communications - March 7, 2023)
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Summary Section:
15 Traits Successful PR Leaders Cultivate In Themselves
By Forbes Communications Council
Forbes - March 7, 2023
As newcomers to the field, rookie comms pros who hope to achieve leadership positions can and should start cultivating these qualities in themselves.
Did AI write that press release? Stagwell's Taylor is here to punch up your PR pitches
By Christopher Zara
Fast Company - March 8, 2023
Stagwell, a global communications firm, is launching a new generative AI tool named Taylor, which will work in a similar vein to ChatGPT.
6 Things to Consider When Building a PR Agency
By Bharat Kanodia
Inc. - March 7, 2023
Building a PR agency can be challenging. There are so many factors to consider and things to keep track of, and it's easy to get overwhelmed. Here are six tips for running a successful PR agency that will help you avoid common pitfalls and ensure success.
Many Avoid Connecting with Coworkers Online
By Jon Gingerich
O'Dwyer's - March 7, 2023
Social media is a popular place for networking, but lowering the barriers between our professional and personal lives can be a gamble. According to recent findings from digital security company All About Cookies, a sizable portion of working Americans are no longer comfortable being connected with their coworkers online.
Hands on with Bing's ChatGPT integration for pitching and more
By Allison Carter
PR Daily - March 6, 2023
Overall, the Bing integration solved a number of my gripes with ChatGPT and offered an easy interface that felt much more up-to-date.
New Ways of Reaching Gen Z
By Nicole Schuman
PRNEWS - March 6, 2023
When Lil Nas X performed a live concert in Roblox, Gen Z users did not initially learn about the performance in The New York Times or on CNN. They discovered the announcement in the platform's live chat function. And the delivery worked. Over 35 million users watched the live event on the gaming and community metaverse in 2020. Merchandise sales reached over eight figures.
Stop Sending Proposals! Increase Your Win Rate With This Trick
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - March 7, 2023
It's time for the way the business development game is played. Start with no longer sending proposals. You can increase your win rate with this trick.
How Can Public Relations Pros And Agencies Survive Disruption?
By Nancy A Shenker
Forbes - March 8, 2023
As long as new products are launched, and celebrities and politicians misbehave, the industry will live on—albeit in new forms.
PR tactics sports marketers can use to keep clients out of political controversies
By Arthur Solomon
Agility PR Solutions - March 8, 2023
Sports fanatics in our business often are so excited when they are assigned to or suggest a sports marketing mega-project to a client that they often fail to consider the downsides that might occur, which are many. The downsides have always been there, punctuated by the misbehavior of athlete spokespersons.
Platform-native posts: What do social media managers need to know?
Axia Public Relations - March 8, 2023
Learn how to create effective platform-native social media content on some of the most commonly-used platforms.
7 PR Tips For Announcing Bad News
By Dorothy Crenshaw
Crenshaw Communications - March 8, 2023
There's never an easy way to share news like a company staff reduction. But there are plenty of PR mistakes to avoid.
Igniting the Industry: Making Change With Purpose [VIDEO]
By Megan Miller
PRovoke Media - March 7, 2023
On the eve of International Women's Day, PRovoke Media editor-in-chief Arun Sudhaman joins WE Communications Global CEO and Founder, Melissa Waggener Zorkin, and 2022 Young Changemaker Award recipient, Mubashira Farooqi, to discuss the state of diversity and representation across the PR and Communications industry.
What "Earned" Analyst Relations Can Do For You
By Marcia Rhodes
Amendola Communications - March 7, 2023
Many PR professionals mistakenly believe analyst briefings are pointless without a paid subscription with the firm - but we firmly believe it is worthwhile.
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