Read some of today's best PR and Comms industry news clips:
The modern crisis communications playbook (Axios - March 9, 2023)
Forget Caution; It's Time For CMOs To Proceed With Confidence (Forbes - March 10, 2023)
Social Media Edges Out Search for Brand Discovery (O'Dwyer's - March 9, 2023)
The Friday Reporter podcast with Bloomberg's Joe Mathieu (PR Daily - March 10, 2023) [PODCAST]
Should Your Organization Mourn Public Tragedies on Social Media? (PRSay - March 6, 2023)
How Brexit is affecting PR (PRmoment (UK) - March 8, 2023)
The thought leader paradox: What purpose do they serve in the age of influencers? (Agility PR Solutions - March 10, 2023)
Considerations for Launching a Specialty Practice (PRNEWS - March 9, 2023)
"If you are going to simply ignore the questions, I think we'll leave the interview there" (Media First (UK) - March 9, 2023)
PR In Ukraine, One Year After Invasion (PRovoke Media - March 10, 2023) [PODCAST]
6 questions with Catherine Perloff from Adweek (Muck Rack - March 9, 2023)
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Summary Section:
The modern crisis communications playbook
By Eleanor Hawkins
Axios - March 9, 2023
In the age of social media, companies, brands and public figures are just one viral TikTok or tweet away from a full-fledged public relations crisis.
Forget Caution; It's Time For CMOs To Proceed With Confidence
By Latane Conant, CMO of 6sense
Forbes - March 10, 2023
This moment we're in is a struggle, but it's also an opportunity. And that's a powerful place to be—if we can meet it confidently. As I've processed the idea of confidence, I've identified five philosophies that help me meet any moment with confidence. I hope they can help you, too.
Social Media Edges Out Search for Brand Discovery
By Jon Gingerich
O'Dwyer's - March 9, 2023
Social platforms like TikTok and Instagram have become a haven for people, especially members of younger generations, to find products and discover brands, according to a report from GWI.
The Friday Reporter podcast with Bloomberg's Joe Mathieu [PODCAST]
By PR Daily Staff
PR Daily - March 10, 2023
Bloomberg's Washington Correspondent Joe Mathieu found his love for broadcast in his teenage years -- and it shows in the work he does everyday.
Should Your Organization Mourn Public Tragedies on Social Media?
By PRSA Staff
PRSay - March 6, 2023
Organizations don't want to be perceived as exploiting a tragedy for their own gain, which could create a crisis of their own.
How Brexit is affecting PR
By Daney Parker
PRmoment (UK) - March 8, 2023
It is a brave person who starts a Brexit conversation, as there are such strong feelings about the impact it has had - both personal and economic. So let's not dwell on whether it should ever have happened, but instead look at some of the positive, as well as the negative, effects it has had on the PR industry.
The thought leader paradox: What purpose do they serve in the age of influencers?
By Martina Hoffard
Agility PR Solutions - March 10, 2023
Thought leadership is a response to the complex online environment in which trust is the most valuable currency. But what is ‘thought leadership,’ and what use is it for marketers?
Considerations for Launching a Specialty Practice
By Nicole Schuman
PRNEWS - March 9, 2023
One way many agencies continue to foster growth is through the launch of specialty practices. Feeling the push to diversify? PRNEWS talked to agencies who have done so successfully and provided advice on how and when to launch a specialty practice.
"If you are going to simply ignore the questions, I think we'll leave the interview there"
By Adam Fisher
Media First (UK) - March 9, 2023
Ever wondered what can happen when you don't answer a journalist's questions during a media interview? Take a look at this memorable example and the lessons you can learn from it.
PR In Ukraine, One Year After Invasion [PODCAST]
PRovoke Media - March 10, 2023
As the war in Ukraine continues past the first anniversary of Russian's invasion, Viroslava Novosylna, the founder and CEO of Ukrainian PR agency Slova Tech PR, joins Maja Pawinska Sims on the PRovoke podcast to talk about her experiences of the past year, how the business and communications landscape has changed, and how communications professionals around the world can continue to support the people of Ukraine.
6 questions with Catherine Perloff from Adweek
By Jessica Lawlor
Muck Rack - March 9, 2023
PR pros love a peek inside the minds of the journalists they pitch and work with on stories. Muck Rack had the opportunity to chat with Catherine Perloff from Adweek.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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