Greetings, check out today's Daily PR Brief - March 15, 2023
Read some of today's best PR and Comms industry news clips:
Making the Case for Contributed Content In Your Comms Plan (Spin Sucks - March 14, 2023)
Why Thought Leadership is Key for Impact Companies (PRNEWS - March 15, 2023)
Speak Less, Listen More: The Secret To Better Communication (Forbes - March 15, 2023)
Nike problems with Ja Morant and Tom Sachs highlight endorsement risks (Insider - March 14, 2023)
The Truth About Earned Media (O'Dwyer's - March 14, 2023)
Announcing Ragan's Crisis Communications Awards finalists (Ragan - March 14, 2023)
As Customer Complaints and Uncivility Rise, a Sincere Apology Helps (PRSay - March 14, 2023)
AI has a gender bias and robots are sexist – we must push harder for equality (PRmoment (UK) - March 13, 2023)
15 Crisis Management Tactics To Address Negative Internal Publicity (Forbes - March 15, 2023)
6 tips for creating shareworthy content in 2023—and examples of how it works (Agility PR Solutions - March 15, 2023)
The Human Imperative: Safeguarding Team Wellbeing In A Crisis (CIPR - March 14, 2023)
R3 Study: Sharp Rise In Marketing & PR Integration At China Corporates (PRovoke Media - March 15, 2023)
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Summary Section:
Making the Case for Contributed Content In Your Comms Plan
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - March 14, 2023
Contributed content is one of the most underused—but most successful—tools we have in our toolbox, yet many comms pros don't use it for fear of rejection.
Why Thought Leadership is Key for Impact Companies
By Sandra Stewart, Principal of Thinkshift Communications
PRNEWS - March 15, 2023
Driven by a commitment to deliver social and environmental benefits, impact companies often have complex technologies or business models that directly challenge received wisdom. This is why thought leadership opportunities are especially valuable for these companies.
Speak Less, Listen More: The Secret To Better Communication
By Vince Venditti, Chief Marketing Officer at American Residential Services
Forbes - March 15, 2023
Effective communication can help build trust and rapport with your team, allow you to lead and influence cross-functionally, inspire and motivate your team as a leader, and help you grow personally and professionally.
Nike problems with Ja Morant and Tom Sachs highlight endorsement risks
By Matthew Kish
Insider - March 14, 2023
Retail and sports business experts said recent scandals could diminish demand for endorsement deals and collaborations, but they're not going away.
The Truth About Earned Media
By Stacy Bataille
O'Dwyer's - March 14, 2023
When I started my career in PR more than two decades ago, the media landscape was much different. My Rolodex—remember those?—was filled with two or three food writers working at every newspaper and magazine. Today, the newspaper's food "page" might be a quarter page or no longer exist at all, while food writers have become "writers."
Announcing Ragan's Crisis Communications Awards finalists
Ragan - March 14, 2023
When a crisis strikes, organizations and clients turn to the people and teams who are the calm amid the storm. Ragan's Crisis Communications Awards finalists represent the campaigns, messaging, responses, people and teams that were instrumental in mitigating the damage caused by a crisis. Find out who made the list. And stay tuned for the winner announcement in April.
As Customer Complaints and Uncivility Rise, a Sincere Apology Helps
PRSay - March 14, 2023
Americans are experiencing more problems with products and services than ever before, and their complaints to companies are becoming more belligerent and uncivil, new research from Arizona State University's W. P. Carey School of Business finds.
AI has a gender bias and robots are sexist – we must push harder for equality
By Kat Thomas
PRmoment (UK) - March 13, 2023
We chose to lift the lid on AI and its portrayal of gender. We've been playing around with AI for a while, but it's clearly now mainstream, as proven by the Siddiqui family on Gogglebox recently. We asked Midjourney to generate images based on job title prompts. First, our own… the meta-world version of googling ourselves. Turns out I should have a beard and tattoos.
15 Crisis Management Tactics To Address Negative Internal Publicity
By Forbes Agency Council
Forbes - March 15, 2023
When internal problems are made public, negative publicity can rapidly spread and damage a company’s brand image.
6 tips for creating shareworthy content in 2023—and examples of how it works
By Natasha Lane
Agility PR Solutions - March 15, 2023
There's no denying that content marketing is indispensable for generating new leads, boosting brand awareness, and keeping your audience engaged. But the problem is that you can't simply produce average content and expect it to work. With 600 million blogs worldwide, it can be difficult to cut through all that noise and attract readers, so you'd better start creating valuable, shareworthy content.
The Human Imperative: Safeguarding Team Wellbeing In A Crisis
CIPR - March 14, 2023
On 9 March, the CIPR Crisis Communications Network organized an engaging and powerful discussion about one of the less talked about elements of crisis management: how to ensure your own team's wellbeing while in the midst of a crisis. The panel was international, and they brought a huge range of experience and expertise.
R3 Study: Sharp Rise In Marketing & PR Integration At China Corporates
By Atalia Nyx Chua
PRovoke Media - March 15, 2023
Increasing integration, demands for greater ESG expertise, and competition from in-house and creative agencies are among the key challenges facing China's PR industry.
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