Good Wednesday! Check out today's Daily PR Brief - March 22, 2023

Read some of today's best PR and Comms industry news clips:
Why A Verticals-Only Media Strategy Is Stunting Your Growth (Forbes - March 22, 2023)
The war for frontline talent (Ragan - March 16, 2023)
Sophia Marshall of Comcast Shares Internal Communications Strategies During Crisis (PRNEWS - March 22, 2023)
Pioneer Mary McLeod Bethune (1875-1955) (Institute for Public Relations - March 22, 2023)
How to Prepare Now for an Impending Recession (Spin Sucks - March 21, 2023)
Fintech and thought leadership: It still matters (Fintech Marketing Hub - March 21, 2023)
5 inspirational quotes from female PR trailblazers (PR Daily - March 22, 2023)
6 steps for writing an event press release that generates traction (Agility PR Solutions - March 22, 2023)
Combining SEO and PR: 5 ways to optimize your website (Axia Public Relations - March 22, 2023)
Create Remote Culture of Recognition (Culpwrit - March 20, 2023)
13 Best Marketing Books Worth Reading In 2023 (Mention - March 22, 2023)
Sustainable Investing Changes on the Horizon (Xenophon Strategies - March 20, 2023)
How Digital Comms and Technology Pumped Up the Banking Industry's March Madness (O'Dwyer's - March 21, 2023)
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Summary Section:
Why A Verticals-Only Media Strategy Is Stunting Your Growth
By Curtis Sparrer, Principal at Bospar
Forbes - March 22, 2023
As PR people, our mission is to never give up on media placements for clients, and we embody that way of thinking by being "politely pushy" ourselves. However, there's one area where we always seem to fall short.
The war for frontline talent
By Sara Whitman and Ted Birkhahn
Ragan - March 16, 2023
Today, tech and crypto layoffs dominate the headlines, but several other industries face a different employment-related threat: attracting and retaining top talent.
Sophia Marshall of Comcast Shares Internal Communications Strategies During Crisis
By Tai Nichols
PRNEWS - March 22, 2023
In this brief Q&A, we caught up with Sophia Marshall, SVP of Communications, Comcast to discuss internal and external communications during a crisis.
Pioneer Mary McLeod Bethune (1875-1955)
Institute for Public Relations - March 22, 2023
IPR is featuring some of the many female pioneers who have had an impact on the field of public relations in celebration of Women's History Month. Born in South Carolina in 1875, Mary McLeod Bethune grew up post-Civil War with parents who were formerly enslaved. She went to school at Dwight Moody's Institute for Home and Foreign Missions in Chicago, then became a teacher in South Carolina.
How to Prepare Now for an Impending Recession
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - March 21, 2023
Even though the impending recession isn't yet here, there are consistent signs that point to it arriving soon. Here is what you should to prepare.
Fintech and thought leadership: It still matters
By Scott Rosenblum
Fintech Marketing Hub - March 21, 2023
As we are almost at the end of Q1, it is still early enough for fintechs and their marketing executives (or publicists) to engage or refine their thought leadership efforts for the year. For those who are not already engaging the media this way, now is a good time to consider some key points before the year gets too far ahead of initial planning efforts.
5 inspirational quotes from female PR trailblazers
By Allison Carter
PR Daily - March 22, 2023
The Museum of PR celebrated Women's History Month with a March 3 presentation on "PR Women Who Changed History." This jam-packed presentation featured interviews and profiles of women who paved the way in the industry: not just for women, but for all practitioners who came after and can learn from their expertise.
6 steps for writing an event press release that generates traction
By Adela Belin
Agility PR Solutions - March 22, 2023
Events are a great way to connect with your target audience, increase brand visibility, and bring more sales. However, organizing a successful event requires good planning and execution. You also need to promote your event to ensure maximum participation.
Combining SEO and PR: 5 ways to optimize your website
By Harold Ader
Axia Public Relations - March 22, 2023
See how you can improve your company's search engine ranking by fusing SEO and PR into one effective package.
Create Remote Culture of Recognition
By Danielle Gibson
Culpwrit - March 20, 2023
Now more than ever, people value positive workplaces where they feel appreciated, have a sense of belonging and feel truly valued as an individual. So how do you create a culture of recognition as a remote company? Here are the basics.
13 Best Marketing Books Worth Reading In 2023
By Daniel Anderson
Mention - March 22, 2023
Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. That’s why we put together a list of the best marketing books to help you stay ahead of the curve.
Sustainable Investing Changes on the Horizon
By Matt Smith
Xenophon Strategies - March 20, 2023
A 2022 Gallup poll found that 63% of American adults with more than $10,000 invested in stocks, bonds, or mutual funds are likely to invest in funds that align with their values. ESG principles are clearly still of emerging interest to American investors.
How Digital Comms and Technology Pumped Up the Banking Industry's March Madness
By Richard Torrenzano
O'Dwyer's - March 21, 2023
Old issue. Classic run on the bank, plain and simple. But it's not the entire story. The failure of Silicon Valley (SVB) and Signature Banks was created by having a large bond portfolio with long-term bets, funding short-term deposits with long-term assets. It is much more complicated, but simple and boring are better.
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