Check out Friday's Daily PR Brief! - March 24, 2023

Read some of today's best PR and Comms industry news clips:
Navigating The Current Backlash Against ESG (Forbes - March 24, 2023)
How Microsoft communication leaders are using AI (Axios - March 23, 2023)
6 questions with: Renee Malone of KQ Communications (PR Daily - March 24, 2023)
PR Roundup: Bad Decisions Lead to Bad Reputations (PRNEWS - March 23, 2023)
Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard) (Lenny's Podcast - March 23, 2023) [VIDEO]
Good and Bad PR: The bad guys are Whiskas and Amazon this week (PRmoment (UK) - March 22, 2023)
The Role of Boards In Crisis Leadership (PRGN - March 23, 2023) [PODCAST]
Growing pains: A better way forward for fast-rising performance PR (Agility PR Solutions - March 24, 2023)
PRovokeEMEA: Comms Rooted In Action Needed In Times Of Change & Complexity (PRovoke Media - March 24, 2023)
'Wokeness gone mad' or a brilliant way to handle a difficult interview? (Media First (UK) - March 24, 2023)
Review: Public Relations Theory III (PR Academy - March 22, 2023)
Just Checking In: Checking in with Jennie Blumenthal on Burnout & the Power of Corporate Rehab (Just Checking In (Apple Podcasts) - March 10, 2023) [PODCAST]
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Summary Section:
Navigating The Current Backlash Against ESG
By Tanya Meck, Head of Comms & Public Affairs at Global Strategy Group
Forbes - March 24, 2023
In today’s polarized environment, some critics are anti-ESG. Here’s how well-meaning brands can minimize any potential backlash.
How Microsoft communication leaders are using AI
By Eleanor Hawkins
Axios - March 23, 2023
If communicators do not learn how to use these new tools properly, some might mistakenly assume that AI could replace them.
6 questions with: Renee Malone of KQ Communications
By Isis Simpson-Mersha
PR Daily - March 24, 2023
Renee Malone shares a communications challenge that keeps her up at night but also excites her.
PR Roundup: Bad Decisions Lead to Bad Reputations
By Nicole Schuman
PRNEWS - March 23, 2023
The public called out Spotify and Chief for DEI blunders, and the federal government laid down the law for celebrity crypto influencers.
Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard) [VIDEO]
By Lenny Rachitsky
Lenny's Podcast - March 23, 2023
Lulu Cheng Meservey was formerly head of comms at Substack (where I host my newsletter and podcast) and is currently the Executive Vice President of Corporate Affairs and Chief Communications Officer at Activision Blizzard. She also writes one of my favorite newsletters, "Flack," where she shares tactical advice for company comms, PR, and messaging. In today's episode, we dive deep into the world of PR and comms.
Good and Bad PR: The bad guys are Whiskas and Amazon this week
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - March 22, 2023
Good day to all of you public relations fans out there. I am frightfully busy and obviously hugely important and as such, writing this at an airport on my way to a PR event. Get me! Come on though, stop your dilly dallying and come with me as we fly through this week's Good and Bad PR.
The Role of Boards In Crisis Leadership [PODCAST]
By Dwayne Alexander
PRGN - March 23, 2023
Crisis leadership is best handled with a multidisciplinary approach, finds the latest white paper including advice from PRGN members.
Growing pains: A better way forward for fast-rising performance PR
By Kristina Nolan
Agility PR Solutions - March 24, 2023
Amidst the New York Times’ positive quarterly earnings call in early February was the sustained success of one of the best news media acquisitions ever. Wirecutter, the product recommendation brand it acquired in 2016, showed 20 percent growth in the quarter, its affiliate revenue a major component of the $72 million in “other” revenue the company earned in Q4 2022.
PRovokeEMEA: Comms Rooted In Action Needed In Times Of Change & Complexity
By Paul Holmes
PRovoke Media - March 24, 2023
Stakeholders expect organizations to transform to deal with society's issues, our PRovokeEMEA Summit heard. That requires a more strategic approach to communications.
'Wokeness gone mad' or a brilliant way to handle a difficult interview?
By Adam Fisher
Media First (UK) - March 24, 2023
How did the Oxfam boss handle a tough interview on Good Morning Britain. And what can other spokespeople learn from his performance?
Review: Public Relations Theory III
By Richard Bailey
PR Academy - March 22, 2023
Public relations has struggled to gain recognition as an academic discipline. Yet there's now a substantial body of public relations theory as this scholarly 500-page book shows.
Just Checking In: Checking in with Jennie Blumenthal on Burnout & the Power of Corporate Rehab [PODCAST]
Just Checking In (Apple Podcasts) - March 10, 2023
Welcome to another episode of Just Checking In! Today our guest is Jennie Blumenthal, bestselling author of Corporate Rehab, a book focused on a topic that is likely very relevant to many of our listeners: burnout and the "hustle culture" that is so pervasive in our industry today.
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