Happy Monday! Here's your Daily PR Brief - March 27, 2023
Read some of today's best PR and Comms industry news clips:
6 tools to help PR pros stay organized and accomplish more (PR Daily - March 27, 2023)
Old school PR tactics it's time to retire (AZ Big Media - March 27, 2023)
Why Strategic Communications Must Have A Seat At The Executive Table (Forbes - March 27, 2023)
PR Firms Chart 18.2% Growth In '22 (O'Dwyer's - March 27, 2023)
Becoming an Ally and Advocate for Black Women (PRSay - March 27, 2023)
Customer experience marketing: 3 comms strategies for improving CX (Agility PR Solutions - March 27, 2023)
What does your audience want to hear? (Axia Public Relations - March 26, 2023)
Sustainability and ESG: Enablers Of The Purpose-Driven Narrative (PRGN - March 27, 2023)
frankly… Episode 15: Empowerment Comes in Unexpected Places (Franco - March 24, 2023) [PODCAST]
Observations From the Corner Booth (HMA Public Relations - March 24, 2023)
7 Ways to Leverage Awards to Build Thought Leadership (Influence and Co - March 27, 2023)
Technology, Takeaways and Tacos: A Take on SXSW (PRNEWS - March 24, 2023)
Change And Complexity Are Driving People To Embrace Disinformation (PRovoke Media - March 27, 2023)
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Summary Section:
6 tools to help PR pros stay organized and accomplish more
By Sarah Riley
PR Daily - March 27, 2023
You've found yourself in a familiar place – facing compounding deadlines, urgent client requests, rapid response pitching, and maybe a bank failure. You need to move quickly, make your meetings efficient, and stay on top of your game. Here are a few ways you can shave time and make your life easier while putting out better work for your teams and giving you time to focus on what matters most: landing stellar coverage for your clients.
Old school PR tactics it's time to retire
By Christina Caldwell
AZ Big Media - March 27, 2023
Kicking it old school in PR will affect your media coverage outcomes. Here are four old school PR tactics it’s time to retire.
Why Strategic Communications Must Have A Seat At The Executive Table
By Arleigh Vasconcellos, Founder and Managing Director at The Agency
Forbes - March 27, 2023
Combine strategic communications with collaboration across organizational departments and you’ve got a successful plan for sustained growth.
PR Firms Chart 18.2% Growth In '22
By Kevin McCauley
O'Dwyer's - March 27, 2023
Independent PR firms posted an 18.2 percent rise in fee income to $4.6B in 2022, according to the 2023 O'Dwyer's rankings. That increase lagged behind the 29.7 percent growth recorded in 2021 as firms sharply rebounded from the hard-pressed 2020 pandemic year.
Becoming an Ally and Advocate for Black Women
By Renea Morris
PRSay - March 27, 2023
With Black History Month in the rearview and Women's History Month upon us, looking at the intersectionality of being a Black woman, I realize that none of what I feel or do could ever be encapsulated within a set time. And while I believe it's important and laudable to set aside special times to learn about and acknowledge the contributions of Black people and women, it will take generations to understand accurately and appreciate fully, the enduring legacy and value of Black women in this country.
Customer experience marketing: 3 comms strategies for improving CX
By Alwayne Powell
Agility PR Solutions - March 27, 2023
Up to 86 percent of customers will leave a brand they’ve previously been loyal to after just two negative experiences. That’s how important CX is to your bottom line.
What does your audience want to hear?
By Cole Purvis
Axia Public Relations - March 26, 2023
See how your company's public relations efforts can reach your intended target audience with these tips.
Sustainability and ESG: Enablers Of The Purpose-Driven Narrative
By Andy See Teong Leng
PRGN - March 27, 2023
Sustainability and ESG frameworks are the vehicles that enable brands to communicate a purpose-driven narrative. Andy See explains how.
frankly… Episode 15: Empowerment Comes in Unexpected Places [PODCAST]
Franco - March 24, 2023
Rachel and Dan chat with Amy Vaughan, chief empowerment officer at Together Digital, about empowering women in the digital workforce.
Observations From the Corner Booth
By Abbie Fink
HMA Public Relations - March 24, 2023
After recently meeting a client for breakfast and sticking around after, Abbie Fink is sharing observations from her cozy spot in the corner booth.
7 Ways to Leverage Awards to Build Thought Leadership
By Mike Szczesny
Influence and Co - March 27, 2023
How do you make the most of awards? Here are seven ways to leverage awards to improve your brand and build thought leadership for your business.
Technology, Takeaways and Tacos: A Take on SXSW
By Jessica Kelly
PRNEWS - March 24, 2023
After a whirlwind few days in Austin soaking up the latest in tech, culture and breakfast tacos, I'm here with a recap of the top digital takeaways. As a first-time SXSW attendee, I was inspired to see how the worlds of technology, education, government, and culture blended together.
Change And Complexity Are Driving People To Embrace Disinformation
By Paul Holmes
PRovoke Media - March 27, 2023
If communicators can't help people make sense of the rapid pace of change and increasing complexity, they will look elsewhere for understanding — often in the worst possible places.
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