Take a look at Tuesday's Daily PR Brief - March 28, 2023

Read some of today's best PR and Comms industry news clips:
4 habits of leaders people actually want, and even yearn, to follow (Fast Company - March 28, 2023)
How a mom used PR practice to prepare kids for dangerous situations (Insider - March 28, 2023)
Explainer: What is Green Hushing? (PRNEWS - March 27, 2023)
Evolve Your Agency, Add New Services, Enjoy Every Economy (Spin Sucks - March 28, 2023)
Are PRs free to say what they like on social? (PRmoment (UK) - March 22, 2023)
The impact of social media on digital marketing strategies: A guide for PR pros (Agility PR Solutions - March 28, 2023)
Measuring PR in Europe: Beyond the numbers (Firefly Communications - March 28, 2023)
Will AI replace PR people in the next 10 years? Answers from 13 PR software executives (Sword and the Script - March 28, 2023)
MSL And Its Clients Lead With 19 North American SABRE Nominations (PRovoke Media - March 28, 2023)
"It's been a long time since I interviewed such a bad-tempered man" (Media First (UK) - March 28, 2023)
How to win the PR talent war? Lean into empathetic leadership (Influence (UK) - March 21, 2023)
This Daily PR Brief is sponsored by ITK Information Services.
The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
They partner directly with brands or white-label their services on behalf of agency partners
Summary Section:
4 habits of leaders people actually want, and even yearn, to follow
By Nihar Chhaya
Fast Company - March 28, 2023
Some leaders manage to motivate their teams during good and bad times. These bosses see the art of managing people as something to practice and improve.
How a mom used PR practice to prepare kids for dangerous situations
By Marjie Hadad
Insider - March 28, 2023
The author says she uses her PR strategies for dealing with difficult situations with her kids and urges other parents to take a similar approach.
Explainer: What is Green Hushing?
By Erika Bradbury
PRNEWS - March 27, 2023
Our Explainer series looks at green hushing, when companies remain quiet about their sustainability commitments.
Evolve Your Agency, Add New Services, Enjoy Every Economy
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - March 28, 2023
If you’re an agency owner or work inside an agency, there is one more thing to consider: expansion of services. Gini Dietrich shows you how.
Are PRs free to say what they like on social?
By Daney Parker
PRmoment (UK) - March 22, 2023
We asked PRs about the importance of freedom of speech and being able to speak their true minds in the media. Here they discuss posting frank and honest opinions on social channels.
The impact of social media on digital marketing strategies: A guide for PR pros
By Steve Conway
Agility PR Solutions - March 28, 2023
As a public relations professional, it is critical to understand the significance of social media in digital marketing tactics and implement it into your PR initiatives to enhance your brand exposure and generate sales.
Measuring PR in Europe: Beyond the numbers
By Ben Brigham
Firefly Communications - March 28, 2023
There are several key things to bear in mind when assessing how impactful your PR efforts in Europe have been.
Will AI replace PR people in the next 10 years? Answers from 13 PR software executives
By Frank Strong
Sword and the Script - March 28, 2023
Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and human touch; yet some point out tech innovation invariably does eliminate some jobs.
MSL And Its Clients Lead With 19 North American SABRE Nominations
PRovoke Media - March 28, 2023
Publicis-owned midsize agency MSL Group and its clients received more North American SABRE Awards nominations than any other firm, with 19 campaigns among the finalists in the competition, which recognizes Superior Achievement in Branding, Reputation & Engagement.
"It's been a long time since I interviewed such a bad-tempered man"
By Adam Fisher
Media First (UK) - March 28, 2023
Have you ever wondered what happens when you lose your temper in a media interview? A recent radio interview provided a great example. And we've added some tips from our media training to help other spokespeople avoid making the same mistake. The words of presenter Shelagh Fogarty as a radio interview came to a premature and memorable end. And having just highlighted in our media training blogs how a spokesperson performed well in a cha......
How to win the PR talent war? Lean into empathetic leadership
By Sharon Flaherty
Influence (UK) - March 21, 2023
Now more than ever, employers must meet the new value-led principles of would-be recruits. Ignore at your peril!
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.