Good day! Your Daily PR Brief is here - March 29, 2023
Read some of today's best PR and Comms industry news clips:
Getting used to rejection and how to reframe it (PR Daily - March 28, 2023)
Can we finally ditch AVE in PR please? (Neville Hobson - March 29, 2023)
15 Leadership Tips For Delivering Bad News (Forbes - March 29, 2023)
PR's Top Pros Talk: Linda Descano (O'Dwyer's - March 28, 2023) [VIDEO]
April Fools': Mistakes to Avoid and Tips for Brand Success (PRNEWS - March 28, 2023)
Why introversion is a superpower in comms (PRmoment (UK) - March 27, 2023)
3 PR disasters the finance industry needs to be prepared for in 2023 (Agility PR Solutions - March 29, 2023)
15 Questions to Ask Yourself to Discover Your True Passions (Culpwrit - March 28, 2023)
How to Build a Blog That's an Experience (Not Just One-Off Posts) (Influence and Co. - March 29, 2023)
Webinar recap: Powerful insights and career lessons from women in PR (Muck Rack - March 28, 2023)
Four stages of change communication (Influence (UK) - March 29, 2023)
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Summary Section:
Getting used to rejection and how to reframe it
By Cristal Steuer
PR Daily - March 28, 2023
When you see a response from an editor or reporter at the top of your inbox, you may have several thoughts run through your head at once. But one thought looms larger than the rest as you open it. And there it is — a rejection. Unfortunately for public relations pros, this is not an uncommon response; there are so many pitches out there for increasingly limited spots. While we get used to rejection, we can reframe "Thanks, I'll pass" to learn and grow in our field.
Can we finally ditch AVE in PR please?
Neville Hobson - March 29, 2023
Some years ago, Advertising Value Equivalency (AVE) was a hot topic in PR industry discussion. The discussion focused on an increasingly widely-held view that AVE is a discredited measurement metric for public relations.
15 Leadership Tips For Delivering Bad News
By Forbes Communications Council
Forbes - March 29, 2023
Whether you need to deliver bad news to a customer or announce negative company news to the team, these conversations can be stressful and emotionally charged.
PR's Top Pros Talk: Linda Descano [VIDEO]
By Steve Barnes
O'Dwyer's - March 28, 2023
"One of the most important skills that PR professionals need today, and I think this is true across all of communications and marketing, is really to understand the business of business and be able to translate or contextualize communications jargon and language into the language of business," Red Havas executive vice president Linda Descano tells Doug Simon.
April Fools': Mistakes to Avoid and Tips for Brand Success
By Lauren Hovey
PRNEWS - March 28, 2023
April Fools' Day is just around the corner, which means the internet will soon be inundated with companies releasing mock headlines, parody videos and joke press releases to raise their brand awareness. Brands should keep in mind these important do’s and don’ts for April Fools' Day.
Why introversion is a superpower in comms
PRmoment (UK) - March 27, 2023
It seems silly to say but, I have always been an introvert, I am not shy or retiring or underconfident, but then neither are introverts, they are just quieter, more considered, less front-footed and often, crucially, out of place in the modern working world and especially comms.
3 PR disasters the finance industry needs to be prepared for in 2023
By J Berry
Agility PR Solutions - March 29, 2023
To arm yourself with the knowledge you need to avoid a PR disaster in the current climate, read on to learn more about a few such disasters the finance industry will likely face in 2023.
15 Questions to Ask Yourself to Discover Your True Passions
By David J. Albritton
Culpwrit - March 28, 2023
If you're lucky, you've already discovered many of your passions and get to spend much of your time enjoying things that bring you excitement and joy. However, maybe you've not yet connected with activities, skills, and interests that ignite your passion.
How to Build a Blog That's an Experience (Not Just One-Off Posts)
By Lauren Tellman
Influence and Co. - March 29, 2023
Many people who create blogs focus on one post at a time. Each blog post is a standalone piece of content marketing collateral, a one-off opportunity to engage leads. Sometimes, one blog post at a time is the best we can do because our plates are full with other tasks and ideas. However, content strategists are learning that what makes a good blog is an experience.
Webinar recap: Powerful insights and career lessons from women in PR
Muck Rack - March 28, 2023
In 2023, the annual Women in PR webinar from the Museum of Public Relations highlighted women who changed history.
Four stages of change communication
By Sarah Browning
Influence (UK) - March 29, 2023
Change communication features regularly in my professional life. I often hear people saying things like "here we go again, we've seen all this before, it'll be better when the change stops". But change has become an ongoing fact of life. It's not something that stops and starts.
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