Hi! Please enjoy your Friday Daily PR Brief - March 31, 2023

Read some of today's best PR and Comms industry news clips:
5 tips for advancing your career in PR (Agility PR Solutions - March 31, 2023)
Communication take-aways from What's Next Summit (Axios - March 30, 2023)
AI Genie is Out of the Bottle (O'Dwyer's - March 30, 2023)
How PR pros should approach objectivity in news (PR Daily - March 31, 2023)
Your Purpose Isn't Enough: Connect Your Values To Content (Forbes - March 31, 2023)
5 Questions to Ask in a Communications Post-Mortem (Spin Sucks - March 30, 2023)
S&T Live Recap: The Potentially Transformative PR Power of AI (PRSay - March 29, 2023)
Good and Bad PR: TikTok, Issa brothers, Vow and Pepsi come out on top this week (PRmoment (UK) - March 29, 2023)
14 Tips For Crafting Attention-Grabbing Headlines (Forbes - March 30, 2023)
Attracting Gen Z Communication Employees (PRNEWS - March 29, 2023)
Ukrainian PR Army Launches Platform To Combat Russian Disinformation (PRovoke Media - March 31, 2023)
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Summary Section:
5 tips for advancing your career in PR
By James Daniels
Agility PR Solutions - March 31, 2023
Working in public relations is all about understanding the value of reputation. It's an industry that requires you to be constantly switched on to shifting perceptions while maintaining a firm understanding of your client's intentions and their audience's potential reactions. It's about anticipating what various demographics will think of a change and how to find solutions to manage every possible outcome. If you want to enjoy a successful and long career in public relations, keep reading.
Communication take-aways from What's Next Summit
By Eleanor Hawkins
Axios - March 30, 2023
There was a lot of chatter around AI, the evolution of corporate culture and the return of events — all issues that are spearheaded by or directly impact the work of communicators.
AI Genie is Out of the Bottle
By Kevin McCauley
O'Dwyer's - March 30, 2023
Fearing loss of white-collar jobs, movers and shakers call for six-month pause in development of AI.
How PR pros should approach objectivity in news
By Tom Corfman
PR Daily - March 31, 2023
Journalist Hunter S. Thompson once said: "There is no such thing as objective journalism. The phrase itself is a pompous contradiction in terms." Fifty years later, a former Washington Post executive editor and a former CBS News president agree.
Your Purpose Isn't Enough: Connect Your Values To Content
By Rai-mon Barnes, Founder and CEO of Consciously
Forbes - March 31, 2023
Let's face it: You defined your purpose and values as part of your brand identity, but you're not always sure what to do with them. Or maybe you turned those into some cool swag by putting your logo or motto on a T-shirt. While there is nothing wrong with swag as part of your brand, what you should do is infuse your purpose and values into your content, keywords and product descriptions.
5 Questions to Ask in a Communications Post-Mortem
By Peter Osborne
Spin Sucks - March 30, 2023
Peter Osborne says a communications post-mortem is a must, after completing a project, to assess the good and the bad.
S&T Live Recap: The Potentially Transformative PR Power of AI
PRSay - March 29, 2023
PRSA members can access exclusive video content with Aaron Kwittken offering further insights on AI at this link. Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken.
Good and Bad PR: TikTok, Issa brothers, Vow and Pepsi come out on top this week
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - March 29, 2023
Onwards we march into this week's Good and Bad PR and it is as action packed as ever. As a slight aside, for those contemplating writing a column like this, please be aware that trying to find sensible stories on the run up to April Fools' Day is nearly impossible.
14 Tips For Crafting Attention-Grabbing Headlines
By Forbes Communications Council
Forbes - March 30, 2023
In today's fast-paced digital world, a piece of content's headline is often the only chance you get to grab a reader's attention. Whether you're writing a blog post, an email subject line or a social media post, a catchy title is essential to ensuring your content gets noticed. But what makes a headline great?
Attracting Gen Z Communication Employees
By Nicole Schuman
PRNEWS - March 29, 2023
Almost every recruiter and communications professional we talked to for this article used the word "values" when describing the number one item Gen Z candidates were looking for when considering employment.
Ukrainian PR Army Launches Platform To Combat Russian Disinformation
By Maja Pawinska Sims
PRovoke Media - March 31, 2023
The Ukrainian PR Army, a non-profit organisation set up by PR and communications professionals in Ukraine after Russia's invasion over a year ago, has stepped up its efforts to fight Russian disinformation with the launch of a new platform to connect journalists and communications professionals with trusted spokespeople, opinion leaders and witnesses.
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