Good Monday! Read today's Daily PR Brief - April 3, 2023
Read some of today's best PR and Comms industry news clips:
How to create your intentional career plan (PR Daily - April 3, 2023)
15 Comms Pros' Pet Peeves When It Comes To Using Jargon (Forbes - April 3, 2023)
Communication software continues to lure investors (Axios - March 30, 2023)
Trump's Indictment Shows PR Is Inherently Justice-Driven (O'Dwyer's - March 31, 2023)
How to Set Expectations with Executives on Your Media Outreach (PRNEWS - April 3, 2023)
Building relationships with clients through storytelling & creative writing (Agility PR Solutions - March 31, 2023)
How to Communicate Negative News (Axia Public Relations - April 2, 2023)
PRovoke Media Unveils 2023 North American Agencies Of The Year Finalists (PRovoke Media - April 3, 2023)
7 tactics for making your comms strategies more accessible and inclusive (Agility PR Solutions - April 3, 2023)
How Digital PR Strategies Drive New Business (PRGN - April 3, 2023)
An insiders perspective of a modern in-house communications department, with Google UK's comms team (PRmoment (UK) - March 31, 2023) [PODCAST]
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Summary Section:
How to create your intentional career plan
By Mary Olson-Menzel
PR Daily - April 3, 2023
Every move you make, from your first job to your retirement requires deliberate and intentional decision making at each inflection point in your career. Regardless of what stage you are in, thoughtful planning can help take you in the right direction. Here are some of the key takeaways that I hope will be useful for you as you design what's next for you on your own career journey.
15 Comms Pros' Pet Peeves When It Comes To Using Jargon
By Forbes Communications Council
Forbes - April 3, 2023
Jargon can hinder effective communication with clients or customers who may not have the level of technical knowledge required to understand the messaging. Below, 15 Forbes Communications Council members explore negative impacts jargon can have in professional communications and provide tips for using language that won't alienate audiences.
Communication software continues to lure investors
By Eleanor Hawkins
Axios - March 30, 2023
A majority of communicators — 63% — say that poor technology is one of their top challenges, according to a recent Gallagher report. Yes, but: There continues to be innovation in the communication tech space and these platforms are securing investments even in a downturn.
Trump's Indictment Shows PR Is Inherently Justice-Driven
By Andrew Graham
O'Dwyer's - March 31, 2023
"Justice is an equation," says Diane Lockhart, the protagonist in "The Good Fight", the phenomenal CBS legal drama. "Justice equals the law times the zeitgeist. The law on its own doesn't stand up. You need the mood of the times on your side." This quote encapsulates the national mood right now after yesterday's historic indictment of Donald Trump, the first former U.S. president to be charged with criminal conduct domestically.
How to Set Expectations with Executives on Your Media Outreach
By Dustin Siggins
PRNEWS - April 3, 2023
Speaking executives’ language when it comes to media outreach is a huge step toward building a successful long-term relationship.
Building relationships with clients through storytelling & creative writing
By Rob Talley
Agility PR Solutions - March 31, 2023
In the marketing world, relationships between agencies and brands are key to creating successful campaigns. But how do you go about fostering these meaningful connections?
How to Communicate Negative News
By Jason Mudd
Axia Public Relations - April 2, 2023
See how large companies are releasing negative news about their company, opportunities that could arise if TikTok is banned, and more!
PRovoke Media Unveils 2023 North American Agencies Of The Year Finalists
PRovoke Media - April 3, 2023
64 firms are shortlisted and analyzed across 13 categories, reflecting what was probably the most competitive year in our Agency of the Year history.
7 tactics for making your comms strategies more accessible and inclusive
By Emily Roberts
Agility PR Solutions - April 3, 2023
When you’re building a communications strategy, you need to consider your audience and employees at the same time. Our tips will help you to understand what you need to do to make comms strategies more accessible and why it's so important.
How Digital PR Strategies Drive New Business
By Leeza L. Hoyt
PRGN - April 3, 2023
Engaging in digital PR tactics helps companies succeed in today's competitive market and will help them attract new business.
An insiders perspective of a modern in-house communications department, with Google UK's comms team [PODCAST]
By Ben Smith
PRmoment (UK) - March 31, 2023
We catch up with 3 of Google's communications team to give us an inside view of how a modern PR and communications team works.
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