Check out Tuesday's Daily PR Brief - April 4, 2023
Read some of today's best PR and Comms industry news clips:
The Top 19 Public Relations Insights of 2022 (Institute for Public Relations - April 4, 2023) [Links to PDF]
How To Use Data And Insights To Fuel Communications (Forbes - April 4, 2023)
The ESG Review: Is the media waking up on woke? (PRmoment (UK) - March 30, 2023)
How Comms Pros Can Help Businesses Take Action (Spin Sucks - April 4, 2023)
No tricks, just content with Dave Auchter (Axia Public Relations - April 4, 2023) [VIDEO]
ITNTW: THE BEST AND WORST APRIL FOOL'S PRANKS (InsideOut Public Relations (Australia) - April 4, 2023)
The 'Tipping Point' of Virality (Xenophon Strategies - April 3, 2023)
The Payoff for Patience in PR (Orca Communications - March 31, 2023)
10 Agency Leaders Share Social Media Trends Brands Should Consider Embracing (Forbes - April 4, 2023)
Inside the Media Mind of AJ Vicens, Reporter at CyberScoop (w2comm - April 4, 2023) [PODCAST]
Beliefs: How Your Values Go to Market (PRovoke Media - April 3, 2023)
Using Thought Leadership to Gain Attention in a Frenetic News Cycle (PRNEWS - April 4, 2023)
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Summary Section:
The Top 19 Public Relations Insights of 2022 [Links to PDF]
By Olivia Kresic, Grace Gstalder and Emily Flamme
Institute for Public Relations - April 4, 2023
The Institute for Public Relations annually compiles the top research studies that we think public relations professionals should know about from the previous year. With transformations to the workplace, an increased focus on sustainability, the impact of COVID-19, and major breakthroughs in artificial intelligence and other technologies, there were no shortage of issues communicators focused on around the world. These opportunities and challenges are spotlighted in this guide.
How To Use Data And Insights To Fuel Communications
By Rachel Winer, EVP of Digital & Paid Media at ROKK Solutions
Forbes - April 4, 2023
As ads are increasingly being regulated, cost-conscious communicators are omnipresent, platforms are enhancing and changing interaction experiences, and digital environments are evolving, the keys to modern-day communicators' success are data and insights. Furthermore, technology continues to disrupt and deliver opportunities to apply deeper data and insights to communications.
The ESG Review: Is the media waking up on woke?
By Steve Earl, Partner at BOLDT
PRmoment (UK) - March 30, 2023
Remember the first time you heard the word woke, in a non-sleep context? It probably took a little while to sink in, and when you first talked about it with someone you probably contemplated the breadth of its intended meaning, and thought about stories in the spotlight that were clear examples of it. Fast forward a few years, and today some sections of the media are full of the word, to the point that using it in a headline seems to have become a form of clickbait. Yes, like with this piece.
How Comms Pros Can Help Businesses Take Action
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 4, 2023
It’s up to comms pros to influence our bosses or clients around social issues. Here are 3 questions to help you determine if you should take action or not.
No tricks, just content with Dave Auchter [VIDEO]
By On Top of PR
Axia Public Relations - April 4, 2023
In this episode, Dave Auchter joins host Jason Mudd to discuss all things content. Dave shares his no tricks, just content. They also discuss the three pillars of content and other information regarding technology Haskell uses and how they keep their job sites safe.
ITNTW: THE BEST AND WORST APRIL FOOL'S PRANKS
InsideOut Public Relations (Australia) - April 4, 2023
More and more businesses are jumping on the bandwagon of April Fools, with the main jokes leading customers to believe an exciting/strange product is coming to fruition. We've decided to round up some of our favourites from Saturday's antics.
The 'Tipping Point' of Virality
By Paige Comish
Xenophon Strategies - April 3, 2023
“The Tipping Point” is that magical moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire - it's viral.
The Payoff for Patience in PR
By Amanda Green
Orca Communications - March 31, 2023
If you’re hoping to build a brand with staying power and think you do not have the time or resources to accommodate the pace of PR, read on.
10 Agency Leaders Share Social Media Trends Brands Should Consider Embracing
By Forbes Agency Council
Forbes - April 4, 2023
Social media has become an integral part of our lives, significantly influencing the way brands market their products and services, much like the rise of television once did. Social media trends are powerful tools brands can leverage to engage with their audiences, and the interactive nature of social platforms means there are always a plethora of emerging trends for brands to consider incorporating into their marketing and advertising strategies.
Inside the Media Mind of AJ Vicens, Reporter at CyberScoop [PODCAST]
By Madison Farabaugh
w2comm - April 4, 2023
On this episode of Inside the Media Minds, we hear from Cyberscoop's AJ Vicens on his first year at RSAC, and more.
Beliefs: How Your Values Go to Market
By Kris Tremaine & Jackie Hopkins
PRovoke Media - April 3, 2023
New research from ICF Next shows consumers caring more than ever about what their purchases say about themselves.
Using Thought Leadership to Gain Attention in a Frenetic News Cycle
By Katarina Matic
PRNEWS - April 4, 2023
When playbook pitch tactics fall short, companies should rethink their PR strategies. Our author outlines some thought leadership strategies to break through.
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