Hello! Your Daily PR Brief is here - April 5, 2023
Read some of today's best PR and Comms industry news clips:
5 reasons for PR pros to embrace accountability (PR Daily - April 4, 2023)
Boosting Inclusivity: Harnessing Diverse Perspectives For PR Communications (Forbes - April 5, 2023)
How to Navigate a Potential TikTok Ban (O'Dwyer's - April 4, 2023)
7 Best Practices For Social Media Data Collection (Mention - April 5, 2023)
Axios Writer Says Companies Should Use Communication as a 'Strategic Weapon' (Institute for Public Relations - March 29, 2023)
Is transformation success all about adopting new tech? New research says no—here's why (Agility PR Solutions - April 5, 2023)
4 Ways Technology Boosts The Retail Experience (And Retail PR) (Crenshaw Communications - April 4, 2023)
Training & Promotion Trump Pay When It Comes To PR Employee Satisfaction (PRovoke Media - April 5, 2023)
How AI and ChatGPT are Transforming Public Relations (Sword and the Script - April 4, 2023) [PODCAST]
Organic earned media (Influence (UK) - April 4, 2023)
How PR Agencies Can Appeal to Gen Z Employees (PRNEWS - April 4, 2023)
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Summary Section:
5 reasons for PR pros to embrace accountability
By Laura Adamson
PR Daily - April 4, 2023
When mistakes happen – and they will – our instinct is to gloss over them and hope nobody notices. But when it comes to dealing with the mistakes that are an inevitable part of working with teams to get the job done, our surest road to success is to admit when we fail.
Boosting Inclusivity: Harnessing Diverse Perspectives For PR Communications
By Marie O'Riordan, Global Director of Public Relations at EML Payments
Forbes - April 5, 2023
Throughout my career as a public relations professional, I have observed the profound influence campaigns have on diverse audiences, underlining the need for inclusivity and effectiveness. Championing diversity and nurturing inclusion in the workplace is essential for creating a supportive and welcoming atmosphere for employees from all walks of life.
How to Navigate a Potential TikTok Ban
By Stephen Glasco
O'Dwyer's - April 4, 2023
What brands need to know about the potential ban on TikTok and several tips on how they can navigate the current pressure being applied to the platform and minimize any disruption to their social strategy.
7 Best Practices For Social Media Data Collection
By Irina Maltseva
Mention - April 5, 2023
Learn about the best practices for social media data collection, including tools and techniques to gather valuable insights from your target audience.
Axios Writer Says Companies Should Use Communication as a 'Strategic Weapon'
By Seth Arenstein
Institute for Public Relations - March 29, 2023
There weren't many dominant themes during the Institute for Public Relations' Bridge Conference 2023, which occurred during two temperate days in Washington, D.C., in late March. This was…
Is transformation success all about adopting new tech? New research says no—here's why
By Richard Carufel
Agility PR Solutions - April 5, 2023
As they strive to achieve successful transformation, companies may be misleading themselves by assuming that adopting new technologies is the ultimate end goal. New research from MIT Technology Review Insights stresses that adopting new tech for its own sake does not set the organization up to continue to adapt to changing circumstances.
4 Ways Technology Boosts The Retail Experience (And Retail PR)
By Ron Stein
Crenshaw Communications - April 4, 2023
Our work in tech PR for retail and ecommerce gives us an interesting vantage point on the retail customer experience, especially given its enormous changes of late. In fact, tech innovations have disrupted retail as much as nearly any sector. Not only do the shifts affect our lives as consumers, but innovation is often very mediaworthy.
Training & Promotion Trump Pay When It Comes To PR Employee Satisfaction
By Atalia Nyx Chua
PRovoke Media - April 5, 2023
Almost two-thirds of respondents in Asia are considering a job change in 2023, according to Prospect's 12th State of the Industry Review.
How AI and ChatGPT are Transforming Public Relations [PODCAST]
By Frank Strong
Sword and the Script - April 4, 2023
Fusion PR President Bob Gellar recently organized a podcast panel to break down the impact of AI in public relations (PR).
Organic earned media
By Trevor Young
Influence (UK) - April 4, 2023
'Earned media' is a phrase you hear often in the PR and communications industry. In essence, earned media is coverage generated in third-party media outlets. Traditionally, it was all about TV, radio, newspapers and magazines, but in more recent years, what we know as 'the media' has evolved considerably. Today, it includes podcasts and blogs (run by individuals and brands), email newsletters, YouTube shows etc.
How PR Agencies Can Appeal to Gen Z Employees
By Nicole Schuman
PRNEWS - April 4, 2023
What are agencies focusing on to catalyze change in the industry and welcome more Gen Z employees into the fold?
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