Happy Monday! Here's your Daily PR Brief - April 10, 2023
Read some of today's best PR and Comms industry news clips:
Five lessons from a PR crisis: How to handle a social media disaster and turn it into an opportunity (Fast Company - April 10, 2023)
How transcultural influencer engagement drove success for Lexus and 'Wakanda Forever' (PR Daily - April 10, 2023)
Maximizing the Potential of User-Generated Content (PRNEWS - April 6, 2023)
That's Life: Overcoming Multiple Challenges to Achieve Accreditation in Public Relations (PRSay - April 10, 2023)
Agency Leaders Share 11 Must-Attend Conferences For Industry Pros (Forbes - April 7, 2023)
7 ways to maximize your PR team's productivity in a coworking environment (Agility PR Solutions - April 10, 2023)
Blogging isn't boring — it's impactful (Axia Public Relations - April 9, 2023)
Science in the concept of time (Cicero & Bernay - April 10, 2023)
PRovoke Media Announces North American Best Agencies To Work For (PRovoke Media - April 10, 2023)
Finding the crisis leader (Influence (UK) - April 4, 2023)
Bureaucracy, Outdated Protocols to Blame for Poor Government Messaging (O'Dwyer's - April 7, 2023)
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Summary Section:
Five lessons from a PR crisis: How to handle a social media disaster and turn it into an opportunity
By Candice Georgiadis
Fast Company - April 10, 2023
A social media disaster can be a daunting experience, but with the right approach, you can turn it into an opportunity for growth.
How transcultural influencer engagement drove success for Lexus and 'Wakanda Forever'
By Allison Carter
PR Daily - April 10, 2023
A sleek, spaceship-like Lexus is driven by a beautiful dark-skinned Black woman. She wears facial tattoos, neck rings and armor in an Afro-futurism style. She seems utterly at home and confident behind the wheel of the Japanese luxury car. The commercial, a collaboration between Lexus and Marvel's "Black Panther: Wakanda Forever," is part of the car manufacturer's ongoing efforts to introduce new, more diverse audiences to their vehicles.
Maximizing the Potential of User-Generated Content
By Tai Nichols
PRNEWS - April 6, 2023
By following these best practices, brands can create compelling UGC that resonates with their target audience and drives results.
That's Life: Overcoming Multiple Challenges to Achieve Accreditation in Public Relations
By Michael Hidalgo Grimes
PRSay - April 10, 2023
There are countless movies where the main characters overcome obstacles that life throws their way while trying to achieve a goal they had set for themselves. I just watched one the other night. However, it doesn't just happen on the big screen. It happens in everyday life. Life is going to throw you curves. But that does not mean you will strike out. You need to persevere. Trust me. I know firsthand.
Agency Leaders Share 11 Must-Attend Conferences For Industry Pros
By Forbes Agency Council
Forbes - April 7, 2023
For an agency owner or professional, attending an industry conference is a valuable opportunity to gain knowledge, stay updated on trends and network with others in your space and in adjacent, often complementary fields. However, with so many options available, it can be difficult to decide which ones to invest time and money in.
7 ways to maximize your PR team's productivity in a coworking environment
By Aanya Rachel
Agility PR Solutions - April 10, 2023
The lives of PR professionals are generally fast-paced and stressful owing to tight deadlines and last-minute client demands. PR teams always need to stay on top of the latest industry trends to deliver outstanding results.
Blogging isn't boring — it's impactful
By Bre Chamley
Axia Public Relations - April 9, 2023
Make corporate blogging enjoy and improve your SEO with these tips for effective blogging, featuring ideas for blog posts that search engines love.
Science in the concept of time
By Ghada Abu Seir
Cicero & Bernay - April 10, 2023
There isn't ever a dull moment in our line of work and stress is something that we have grown accustomed to. While we do have to accept a healthy amount of it in our lives – when inevitable and only when some things are just out of our control, it does not mean that we can't control it.
PRovoke Media Announces North American Best Agencies To Work For
PRovoke Media - April 10, 2023
At a time when attracting, developing and retaining the best possible talent has never been more critical or more challenging, when being able to credibly market your firm to prospective new hires as an employer-of-choice is more valuable than ever, dozens of agencies competed for our Best Agencies to Work For honors.
Finding the crisis leader
By Amanda Coleman
Influence (UK) - April 4, 2023
When a crisis hits an organisation it is the time for the person at the top to show what they are made of. Can they respond with empathy? Can they motivate the whole organisation to respond and tackle the situation? Will they be able to step up or will they go into hiding?
Bureaucracy, Outdated Protocols to Blame for Poor Government Messaging
By Jon Gingerich
O'Dwyer's - April 7, 2023
Public trust in the U.S. government has been declining for several years. And the professionals who provide communications counsel for the government think the government itself is partially to blame, according to a national government and public affairs study on trust in government communications conducted by The Graduate School of Political Management at the George Washington University College of Professional Studies.
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