Check out your Tuesday Daily PR Brief - April 11, 2023
Read some of today's best PR and Comms industry news clips:
How PR Students and Pros Can Avoid Missing the DEI in DEI Months (Culpwrit - April 10, 2023)
An analytical approach to creating great thought leadership (PR Daily - April 11, 2023)
Explainer: What is Deinfluencing? (PRNEWS - April 10, 2023)
How To Leverage 4 Web3 Trends In Marketing And PR (Forbes - April 11, 2023)
Mastering press trips: 4 tips to ensure a memorable trip that delivers (Agility PR Solutions - April 11, 2023)
Why Product Boycotts Work (Or Not) (Crenshaw Communications - April 10, 2023)
When Hiding from Tough Questions Creates…More Questions (Xenophon Strategies - April 10, 2023)
Top Three Reasons Why Every Company Needs Good ESG Reporting (PRGN - April 10, 2023)
Powered by Nostalgia x Personalization: Success of Super Mario Bros & Barbie Movies (Karens PR + Social Media Blog - April 9, 2023)
AI In Comms — Industry Opportunities & Risks (PRovoke Media - April 11, 2023) [VIDEO]
More PR Software Companies Join the Race to Add Generative AI to their Products (Sword and the Script Media - April 11, 2023)
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Summary Section:
How PR Students and Pros Can Avoid Missing the DEI in DEI Months
By Jenna Richardson
Culpwrit - April 10, 2023
It's officially April, which is also Autism Acceptance Month. Each April, you'll see many organizations participating in Autism Speaks' popular Light it Up Blue campaign, promoting the puzzle piece symbol, donating to autism charities and sponsoring events like autism walks. Then, on May 1, everything will disappear. It's the same with every month that focuses on diversity, equity and inclusion, and there's even a running joke on the internet about how quickly businesses jump in and out of DEI initiatives every month.
An analytical approach to creating great thought leadership
By Sean Devlin
PR Daily - April 11, 2023
With all the thought leadership out there today, it can sometimes be hard to cut through the noise and position your organization's take in an impactful way. But with some proper planning and a process that starts with analytics, communicators can set themselves and their organizational leaders up for success in the ever-crowded thought leadership space.
Explainer: What is Deinfluencing?
By Erika Bradbury
PRNEWS - April 10, 2023
Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about deinfluencing.
How To Leverage 4 Web3 Trends In Marketing And PR
By Bryanne DeGoede, Managing Partner at BLND Public Relations
Forbes - April 11, 2023
With the rise of Web3 technology, businesses are looking for new and innovative ways to engage with their audiences. It's essential for marketing and PR firms to stay up to date on the latest trends to provide clients with the best possible service.
Mastering press trips: 4 tips to ensure a memorable trip that delivers
By Cameron Trevena
Agility PR Solutions - April 11, 2023
As a PR professional, one of the most exciting aspects of working with food & drink clients is the opportunity to plan group press trips. Press trips are a valuable tool that enable PRs to personally showcase a client's products, services, or destinations to the media as part of a unique and immersive experience that can make a lasting impression on guests. When planned to perfection, press trips translate into positive coverage in guests' respective media outlets.
Why Product Boycotts Work (Or Not)
By Dorothy Crenshaw
Crenshaw Communications - April 10, 2023
As anyone in PR knows, we're living in a boycott culture. Over Easter weekend Texas congressman Dan Crenshaw (no relation) hopped on the boycott du jour with a video pledging to "throw out every single Bud Light we've got." The punch line comes when Rep. Crenshaw angrily opens that fridge to reveal — no Bud Light at all. "That was easy," he quips, as he shuts the fridge door. But the joke might be on Crenshaw.
When Hiding from Tough Questions Creates…More Questions
By Matt Smith
Xenophon Strategies - April 10, 2023
While last-minute crisis communications situations frequently leave leaders perplexed, a recent Baltimore Ravens press conference proved that organizations can also needlessly choreograph PR blunders well in advance.
Top Three Reasons Why Every Company Needs Good ESG Reporting
By Michael Diegelmann
PRGN - April 10, 2023
ESG considerations will impact public and private companies alike. Find out how to improve ESG reporting to not miss opportunities or clients.
Powered by Nostalgia x Personalization: Success of Super Mario Bros & Barbie Movies
By Karen Freberg
Karens PR + Social Media Blog - April 9, 2023
In an industry where there is a lot of excitement and competition, there also is a lot of creativity in the entertainment and movie business. While movies and their stars are focused on generating the most from the box office, there is another competition in the works: the marketing battlefield.
AI In Comms — Industry Opportunities & Risks [VIDEO]
PRovoke Media - April 11, 2023
A panel of industry experts explores the key findings from Sandpiper/PRovoke's AI in Comms Global Survey, examining AI adoption and its potential impact on the communications industry.
More PR Software Companies Join the Race to Add Generative AI to their Products
By Frank Strong
Sword and the Script Media - April 11, 2023
PR pros should keep an open mind about AI and how it can help them do their job. Most executives from the PR tech space don't see it replacing PR pros and I don't either, but you might be replaced by someone who learns how to use it to get things done faster.
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