Greetings! Take a look at today's Daily PR Brief - April 12, 2023
Read some of today's best PR and Comms industry news clips:
Doom And Gloom Or PR Boom? (PRovoke Media - April 12, 2023)
Everything, Everywhere: PR Lessons From The 2023 Oscars Best Picture (Forbes - April 12, 2023)
The promise and pitfalls of AI in today's PR agency workflow (PR Daily - April 12, 2023)
How and When to Hire a Business Coach (Spin Sucks - April 11, 2023)
Thought leadership: The four Rs for PRs (PRmoment (UK) - April 10, 2023)
Relationship building is the key to connecting with multicultural media: 5 tips for doing it right (Agility PR Solutions - April 12, 2023)
Deepfake – The New "Weapon of Reputational Destruction" (CIPR Crisis Comms - April 11, 2023)
How to Hone Your Writing Voice as a Thought Leader (Influence & Co. - April 12, 2023)
Lessons On How Not to Act During A Press Conference (PRNEWS - April 12, 2023)
The State of Journalism and how it relates to PR (Orca Communications - April 12, 2023)
How do you find the right spokesperson for your organisation? (Media First (UK) - April 11, 2023)
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Summary Section:
Doom And Gloom Or PR Boom?
By Toby Doman
PRovoke Media - April 12, 2023
It was officially adopted by the World Economic Forum at Davos this year and made appearances in leading international media outlets such as the Financial Times. It’s a term that epitomises the perception that events in the world are just happening faster. The term ‘polycrisis’ is having something of a moment.
Everything, Everywhere: PR Lessons From The 2023 Oscars Best Picture
By Catherine Seeds, President and Partner at Ketner Group Communications
Forbes - April 12, 2023
I urge my peers to take note of some of the most impactful themes from Everything Everywhere All At Once as we all navigate a changing media landscape.
The promise and pitfalls of AI in today's PR agency workflow
By Tiffany Guarnaccia
PR Daily - April 12, 2023
One of the biggest technological advancements in the spotlight in 2023 is the rapid adoption and varied application of AI technologies. Whether it be ChatGPT or AI-generated images, AI has taken media headlines by storm. As more companies adopt AI to increase efficiency and eliminate human error, it might seem like AI in every industry is inevitable. What role does AI have in public relations, an industry that was built on human interactions and genuine connection?
How and When to Hire a Business Coach
By Gini Dietrich
Spin Sucks - April 11, 2023
Most elite business leaders and athletes have a coach, but we mere mortals fight the idea of getting help in setting goals and reaching for the stars.
Thought leadership: The four Rs for PRs
PRmoment (UK) - April 10, 2023
Thought leadership - this could be the secret ingredient that turns a PR recipe from ordinary to extraordinary. The iResearch Services' survey of 4,000 business leaders from 22 countries, confirms something that the PR industry has always believed in, but not always had the numbers to back up: thought leadership should be at the heart of media relations campaigns.
Relationship building is the key to connecting with multicultural media: 5 tips for doing it right
By Janine Worthington
Agility PR Solutions - April 12, 2023
What does it take to be successful with multicultural media? Positive storytelling firmly rooted in a commitment to building the relationship. As with any relationship, you have to put in the time, and you have to listen.
Deepfake – The New "Weapon of Reputational Destruction"
CIPR Crisis Comms - April 11, 2023
I admit it I was fooled. At the end of March photos appeared on Twitter of Pope Francis dressed in a white puffer jacket. I thought he looked quite cool, but I was a bit surprised. It wasn’t long before I found out that the photo was in fact a deepfake. At least I wasn’t the only one taken in.
How to Hone Your Writing Voice as a Thought Leader
By Lauren Tellman
Influence & Co. - April 12, 2023
To become a trusted thought leader in your industry and achieve your thought leadership strategy goals, you have to hone your writing voice. Here's how.
Lessons On How Not to Act During A Press Conference
By Arthur Solomon
PRNEWS - April 12, 2023
The indictment of former president Donald Trump provides a lesson that young PR pros should remember: Like other powerful CEOs of Boeing, BP and Wells Fargo, to name a few, all the best PR minds combined can't save a person or entity from the judgments of the public or law officials. Many of the former president's actions should be used as "what-not-to-do" PR tutorials. Arguably, at the top of the list should be how he acted during his press conferences.
The State of Journalism and how it relates to PR
By Amanda Green
Orca Communications - April 12, 2023
Business leaders must understand the state of journalism today in order to better serve their clients and the journalists who cover them.
How do you find the right spokesperson for your organisation?
By Adam Fisher
Media First (UK) - April 11, 2023
Finding it hard to choose the right spokesperson for your organisation? We’ve put together some advice and tips from our training to help you answer this crucial question.
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