Hello, your Thursday Daily PR Brief is here - April 13, 2023
Read some of today's best PR and Comms industry news clips:
How learning to play tennis made me a better writer (PR Daily - April 13, 2023)
The Holy Grail Of Engaging B2B Narratives (Forbes - April 13, 2023)
Richard Levick, 'father of modern reputation management,' dies at 65 (Ragan - April 13, 2023)
[VIDEO] PRNEWS Live Discusses ESG Communications, Sustainability and Earth Month (PRNEWS - April 13, 2023) [VIDEO]
Research Roundup: Empathy, Earned & Insights (PRovoke Media - April 13, 2023)
How to Claim DEI Wins When There Is No Finish Line (Spin Sucks - April 13, 2023)
Bibi Hilton, CEO of Creative Access on the PRmoment Podcast (PRmoment (UK) - April 11, 2023) [PODCAST]
Thought Leadership Strategies Are Crucial For Startups And Disruptors (Amendola Communications - April 12, 2023)
How PR Can Solve Its Diversity Problem (Crenshaw Communications - April 13, 2023)
Winning Back Media Trust, One AR-15 at a Time (O'Dwyer's - April 12, 2023)
KSI and the art of apology videos (Media First (UK) - April 13, 2023)
This Daily PR Brief is sponsored by ITK Information Services.
The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
They partner directly with brands or white-label their services on behalf of agency partners
Summary Section:
How learning to play tennis made me a better writer
By Orsi Korman
PR Daily - April 13, 2023
I finally picked up a tennis racket again this year and while I may have struggled to get up early some mornings or get off the couch late some evenings, this struggle has reminded me of a few important lessons I've learned from tennis that I can — and should — apply in writing.
The Holy Grail Of Engaging B2B Narratives
By Mahesh Bellie
Forbes - April 13, 2023
Narratives are an integral part of B2B communication. And engaging narratives—oral or written—help to capture attention, improve retention, effectively translate into business actions, and sow the seeds for further dialogue. While this is common knowledge, creating engaging narratives is, however, not a common practice.
Richard Levick, 'father of modern reputation management,' dies at 65
By Allison Carter
Ragan - April 13, 2023
Levick is remembered for his work on prominent geopolitical crises including Guantanamo Bay and Catholic Church sex abuse scandals.
[VIDEO] PRNEWS Live Discusses ESG Communications, Sustainability and Earth Month [VIDEO]
By Nicole Schuman
PRNEWS - April 13, 2023
PRNEWS Live welcomed Sandy Skees, EVP, Purpose & Impact Global Lead at Porter Novelli. We discussed how companies can provide authentic purpose-filled action during Earth Month and beyond.
Research Roundup: Empathy, Earned & Insights
By Diana Marszalek
PRovoke Media - April 13, 2023
Our research roundup features studies on empathy, the impact of earned coverage, 2022's top PR insights, and Gen Z.
How to Claim DEI Wins When There Is No Finish Line
By Dorian Langlais
Spin Sucks - April 13, 2023
Can companies highlight DEI efforts even when there’s still progress to be made? Dorian Langlais explores how to claim DEI wins when there is no end.
Bibi Hilton, CEO of Creative Access on the PRmoment Podcast [PODCAST]
By Ben Smith
PRmoment (UK) - April 11, 2023
Today we're chatting with Bibi Hilton, CEO of Creative Access. Known to PR people everywhere for her first career working in public relations which included stints and The Red Consultancy and Golin - Bibi was appointed CEO of Creative Access in September last year.
Thought Leadership Strategies Are Crucial For Startups And Disruptors
By Mardi Larson
Amendola Communications - April 12, 2023
Thought leadership marketing and communications strategies are crucial to startups and first-to-market disruptors to give street cred and drive online awareness.
How PR Can Solve Its Diversity Problem
By Alysha Duff
Crenshaw Communications - April 13, 2023
Public relations is about building relationships between an organization and its audience. Its success hinges on a genuine understanding of diverse communities and cultures. However, the PR business is still grappling with a lack of diversity in its workforce. As an industry, how can we appropriately represent diversity among our clients when it's not reflected from the inside out?
Winning Back Media Trust, One AR-15 at a Time
By Fraser Seitel
O'Dwyer's - April 12, 2023
Most people are convinced that the media are as partisan, clueless and gutless as politicians. And it's not just purposely-biased networks like MSNBC and Fox who have lost respect; it's everybody from CNN to PBS to NPR to The New York Times. This is bad news not only for reporters and editors and bloggers but for public relations professionals who work through the media to persuade people to support their positions, endorse their candidates or buy their products.
KSI and the art of apology videos
By Adam Fisher
Media First (UK) - April 13, 2023
Should you use apology videos as part of your crisis communication strategy? Take a look at this recent example and our tips for making good apology videos.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.