Hi! Please enjoy your Friday Daily PR Brief - April 14, 2023
Read some of today's best PR and Comms industry news clips:
Don't Sell, Lead: Thought Leadership And The Future Of Business-To-Business Public Relations (Forbes - April 14, 2023)
PR Pros Up Use of Podcasts (O'Dwyer's - April 13, 2023)
6 questions with: James Wright of Red Havas (PR Daily - April 14, 2023)
Crisis Communications Awards 2022 Winners (Ragan - April 13, 2023)
How to Use AI to Help Catch the Attention of Your Readers (PRSay - April 14, 2023)
Good and Bad PR: Pantomime villain Musk does good! Unilever, not so much … (PRmoment (UK) - April 12, 2023)
The Power And Pitfalls Of Persuasion (Forbes - April 13, 2023)
Headliners: Gavin Megaw (PRovoke Media - April 14, 2023)
Learning About LinkedIn: LinkedIn Live Best Practices (PRNEWS - April 12, 2023)
Brands have to make emotional consumer connections—how empathetic language can rebuild loyalty (Agility PR Solutions - April 14, 2023)
Checklist: Email deliverability for PR pros (Muck Rack - April 14, 2023)
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Summary Section:
Don't Sell, Lead: Thought Leadership And The Future Of Business-To-Business Public Relations
By Dave Platter
Forbes - April 14, 2023
Thought leadership is the solution to the problem of insufficient media interest in companies that are worthy—but not newsworthy.
PR Pros Up Use of Podcasts
By Steve Barnes
O'Dwyer's - April 13, 2023
PR pros are increasingly aiming to get their messages across on podcasts, according to the newly released Q2 2023 Propel Media Barometer, which analyzed the nearly 500,000 pitches that were sent through the platform in Q1 2023.
6 questions with: James Wright of Red Havas
By Isis Simpson-Mersha
PR Daily - April 14, 2023
Red Havas Global CEO James Wright shares why the right team makes all the difference, especially during times of uncertainty.
Crisis Communications Awards 2022 Winners
Ragan - April 13, 2023
Ragan is proud to announce the winners in its 2022 Crisis Communications Awards. The winners on this list represent the people and teams who are the calm amid the storm. They moved quickly and strategically to create an appropriate and effective response when it mattered most—and earned recognition as a winner in Ragan's Crisis Communications Awards. Congratulations on this well-deserved recognition.
How to Use AI to Help Catch the Attention of Your Readers
By Ann Wylie
PRSay - April 14, 2023
Just the other day, I heard myself say in a PRSA webinar, "If you can't write better than a robot, then you're in the wrong business." Turns out I was wrong.
Good and Bad PR: Pantomime villain Musk does good! Unilever, not so much …
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - April 12, 2023
Well hello there and how was your Easter? I enjoyed mine very much, thanks for asking. Here we are again though, back to the world of public relations, specifically the good, the bad and somewhere in the middle.
The Power And Pitfalls Of Persuasion
By Rachel Kule, Founder, Co-Managing Partner, Pursuit PR
Forbes - April 13, 2023
It seems like there is always a new scandal bringing down high-profile businesses and destroying value for stakeholders who bought in on the vision. Silicon Valley Bank's recent collapse highlights the need for strong corporate governance and strict adherence to facts in any corporate communications.
Headliners: Gavin Megaw
By Maja Pawinska Sims
PRovoke Media - April 14, 2023
In the third instalment of our series of conversations with PR leaders who have hit the PRovoke Media headlines, we talk to Hanover Group's new president and MD.
Learning About LinkedIn: LinkedIn Live Best Practices
By Nicole Schuman
PRNEWS - April 12, 2023
LinkedIn Live, a feature to livestream events, webinars, interviews and more provides an easy method for streaming to your direct audience and beyond.
Brands have to make emotional consumer connections—how empathetic language can rebuild loyalty
By Richard Carufel
Agility PR Solutions - April 14, 2023
Brands and businesses were blindsided with new customer loyalty challenges after the pandemic drove consumers into unprecedented purchasing habits, and communicators are still scratching their heads when it comes to solving the redefined puzzle of loyalty in an informed and opinionated age. But new research from global PR and marketing firm Method Communications asserts that the solution may lie in an age-old PR fundamental: using the right language.
Checklist: Email deliverability for PR pros
By Kristen Dunleavy
Muck Rack - April 14, 2023
Email deliverability is a critical factor to consider when sending email pitches. Download your free email deliverability checklist.
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