Hello! Peruse your Tuesday Daily PR Brief - April 18, 2023
Read some of today's best PR and Comms industry news clips:
Is 2023 The Year of Survival for PR/Communications? (O'Dwyer's - April 17, 2023)
9 new social media features you need to know this week (PR Daily - April 18, 2023)
Communicative Leadership: A Model Fit for a Post-Pandemic Era (Institute for Public Relations - April 17, 2023)
Remote Work Might Already Be Dying (Spin Sucks - April 18, 2023)
How Social Media Is Disrupting Thought Leadership Content (Forbes - April 18, 2023)
The growth rates PR firms are forecasting for 2023 revealed (PRmoment (UK) - April 17, 2023)
Valuable 'what not to do' PR lessons from former President Trump's media approach (Agility PR Solutions - April 18, 2023)
The Power of Polls to Build Social Media Engagement (Xenophon Strategies - April 17, 2023)
Podcast: What Comms Pros Need To Know About Climate Lobbying (PRovoke Media - April 17, 2023) [PODCAST]
Sharing Complex Content Through Storytelling (PRNEWS - April 18, 2023)
'About the size of a double-decker bus' – how to make numbers count in your media interviews (Media First (UK) - April 18, 2023)
The 2023 State of Journalism on Twitter (Muck Rack - April 18, 2023)
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Summary Section:
Is 2023 The Year of Survival for PR/Communications?
By Jay Cooney, Gary Grates
O'Dwyer's - April 17, 2023
If you are paying attention to the subtleties of business, this could be the most compelling year for public relations leaders as we're convinced the fickle economic trends provide immense upside for our profession.
9 new social media features you need to know this week
By Sherri Kolade
PR Daily - April 18, 2023
It's time to delve into what's happening as social media platforms roll out new features for better user experience and more branding opportunities. Also, it's not a new feature, but Vladimir Putin's back on Twitter. That's relevant. You'll see why.
Communicative Leadership: A Model Fit for a Post-Pandemic Era
By Kevin Ruck
Institute for Public Relations - April 17, 2023
If the pandemic highlighted one issue, it was the realisation of the importance of leadership communication and connectivity with employees. Providing information at the start was critical. But as the crisis unfolded, gratitude and empathy focused around employee wellbeing became increasingly important (Ruck and Men, 2021). As we reflect on that period, it is time to consider going beyond well-established leadership models, such as transactional and transformational leadership, that may be a better fit for an uncertain world and changing workplace dynamics.
Remote Work Might Already Be Dying
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 18, 2023
Remote work might already be dying, but 75% of communicators prefer to work that way. Here's why the in-office decision should be carefully considered.
How Social Media Is Disrupting Thought Leadership Content
By Brittany Garlin
Forbes - April 18, 2023
With easy access to information and lower barriers to sharing ideas on social media, it's becoming increasingly challenging for brands to establish themselves as thought leaders. Traditional thought leadership content is becoming outdated, and brands need to explore new strategies to stand out in the crowd. Here's what brands can do to stay ahead.
The growth rates PR firms are forecasting for 2023 revealed
By Daney Parker
PRmoment (UK) - April 17, 2023
In our latest Pulse comprising five questions, we decided to drill down on the nitty gritty of managing growth in a market where inflation still runs rife.
Valuable 'what not to do' PR lessons from former President Trump's media approach
By Arthur Solomon
Agility PR Solutions - April 18, 2023
On the night of April 11, during former President Trump's interview with Tucker Carlson on Fox News, there were two important PR lessons voiced—both which should never be copied by PR pros.
The Power of Polls to Build Social Media Engagement
By Annie Buschman
Xenophon Strategies - April 17, 2023
Social media polls facilitate participation from customers and gets them engaging with the brand and its content.
Podcast: What Comms Pros Need To Know About Climate Lobbying [PODCAST]
By Maja Pawinska Sims
PRovoke Media - April 17, 2023
Chris Pratt, MD of Hill Knowlton’s Better Impact team, and Matthew Phillips, comms director for the UN’s High-Level Climate Champions, explain how climate policy disclosure is evolving and the implications for communications.
Sharing Complex Content Through Storytelling
By Elizabeth Whittington
PRNEWS - April 18, 2023
When explaining complicated topics, engaging your audience with curiosity, imagination and storytelling can help drive home your message and inspire your reader to action.
'About the size of a double-decker bus' – how to make numbers count in your media interviews
By Adam Fisher
Media First (UK) - April 18, 2023
How can you make the statistics you use in media interviews memorable? We've pulled together some examples from recent stories and some advice from our courses.
The 2023 State of Journalism on Twitter
By Andrew Mercier
Muck Rack - April 18, 2023
In the 2023 State of Journalism we asked journalists about the social media platforms they value most. Here's the 2023 State of Journalism on Twitter.
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