Greetings! Your Wednesday Daily PR Brief is here - April 19, 2023
Read some of today's best PR and Comms industry news clips:
What's The Difference Between PR And Reputation Management? (Crenshaw Communications - April 18, 2023)
5 ways PR can move products from the shelf to the shopping basket (Agility PR Solutions - April 19, 2023)
What It Really Means (And Takes) To Become A Thought Leader (Forbes - April 19, 2023)
How Bud Light became a microcosm of America in 2023 (Axios - April 18, 2023)
From Tony Bennett to AI: Q&A with Media Relations keynoter Andrew Davis (PR Daily - April 19, 2023)
Global Cloud-Based Communications and PR Solutions Leader (Cision Media Research - April 18, 2023)
A Focus on History: Q&A With Former White House Photographer Pete Souza (PRSay - April 19, 2023)
How to become an excellent TEDx speaker with Alan Cohen (Axia Public Relations - April 18, 2023) [VIDEO]
Social Listening: Harnessing Customer Feedback for Business Growth (Mention - April 19, 2023)
PRNEWS Poll: Bud Light Needs to Take Ownership of Its Actions (PRNEWS - April 18, 2023)
12 tips for a long-lasting PR career (Influence (UK) - April 18, 2023)
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Summary Section:
What's The Difference Between PR And Reputation Management?
By Anna Roolf
Crenshaw Communications - April 18, 2023
The terms “public relations” and “reputation management” are sometimes used interchangeably. Yet, although they’re often intertwined, they are distinct.
5 ways PR can move products from the shelf to the shopping basket
By Emily Boswell
Agility PR Solutions - April 19, 2023
In today's competitive marketplace, food and drink brands need to stand out if they are to catch the attention of potential customers. However, with products constantly vying for attention on supermarket shelves, it can be challenging for brands to make a lasting impression.
What It Really Means (And Takes) To Become A Thought Leader
By Fran Biderman-Gross, Founder & CEO of Advantages
Forbes - April 19, 2023
To be recognized as a true thought leader means you are confident and clear in your purpose, and everything you do is true to your authentic self.
How Bud Light became a microcosm of America in 2023
By Mike Allen
Axios - April 18, 2023
Few events capture so perfectly the cultural, political and social toxicity of America as the Great Bud Light Debacle of 2023. The company's work with a social-media influencer radically changed beer sales and stock prices after a conservative backlash spread.
From Tony Bennett to AI: Q&A with Media Relations keynoter Andrew Davis
By Brian Pittman
PR Daily - April 19, 2023
A sneak peek into the future of PR — and the ideas to be shared at PR Daily’s Media Relations Conference from industry disruptor and keynoter Andrew Davis.
Global Cloud-Based Communications and PR Solutions Leader
By Putney Cloos
Cision Media Research - April 18, 2023
In 2023, I was honored to be asked to participate in judging the PRWeek Awards that celebrate the best of public relations and communications. It was a tremendous opportunity to observe campaigns across a wide variety of sectors that speak to many different stakeholders.
A Focus on History: Q&A With Former White House Photographer Pete Souza
By John Elsasser
PRSay - April 19, 2023
While the Oval Office was Pete Souza's favorite place to take photos inside the White House, he also enjoyed being on the road and traveling to different locations. "I always liked the newness of the places we went," said Souza, the former chief official White House photographer for President Obama.
How to become an excellent TEDx speaker with Alan Cohen [VIDEO]
By On Top of PR
Axia Public Relations - April 18, 2023
In this episode, Alan Samuel Cohen joins host Jason Mudd to discuss how to become an excellent TEDx speaker. Alan shares his knowledge of what makes a good speech. They also discuss how to stand out against other applicants, how to be bold and back it up, and why it is okay if your idea isn't new.
Social Listening: Harnessing Customer Feedback for Business Growth
By Jeremy Noronha
Mention - April 19, 2023
Social Listening allows you to see what is being said about you, your brand and your products online, allowing you to be one step ahead.
PRNEWS Poll: Bud Light Needs to Take Ownership of Its Actions
By Nicole Schuman
PRNEWS - April 18, 2023
Communicators expect more from brands now—especially when its representatives are attacked surrounding a move towards inclusion, as with Bud Light.
12 tips for a long-lasting PR career
By James Knight
Influence (UK) - April 18, 2023
As the CIPR celebrates its 75th anniversary, one veteran CIPR fellow gives his secrets on achieving a long working life.
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