Hi! Please enjoy Friday's Daily PR Brief - April 21, 2023
Read some of today's best PR and Comms industry news clips:
HBO's ‘Succession’ Provides Another Bad Night for PR (LinkedIn - April 18, 2023)
Why Behavioral Insights Improve PR Outcomes (Institute for Public Relations - April 20, 2023)
3 Ways To Ruthlessly Prioritize What's Important (Forbes - April 20, 2023)
Building stronger ties between comms and marketing (PR Daily - April 21, 2023)
PR Roundup: Fox News Settles, MillerKnoll CEO Apologizes, FTC to Revise Green Guides (PRNEWS - April 20, 2023)
How AI will change the PR agency model (PRmoment (UK) - April 19, 2023)
Sustainability remains a strong consumer concern—they just don't trust brands' eco-claims (Agility PR Solutions - April 21, 2023)
What can you learn from the Bud Light PR disaster? (Media First (UK) - April 21, 2023)
frankly… Episode 17: You Have to Believe in Who You Work With (Franco - April 20, 2023) [PODCAST]
Headliners: Faeth Birch (PRovoke Media - April 21, 2023)
FAQs on AI in PR (Muck Rack - April 19, 2023)
Companies Need to Step Up Healthcare Messaging (O'Dwyer's - April 21, 2023)
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Summary Section:
HBO's ‘Succession’ Provides Another Bad Night for PR
By Seth Arenstein
LinkedIn - April 18, 2023
A repeated refrain of PR pros is 'my family doesn't understand what I do for a living.' Surely a favorable picture of communicators on television or in films could help. Unfortunately, we're still waiting for that. [Note: This article contains spoilers about ep 4, season 4 of "Succession."]
Why Behavioral Insights Improve PR Outcomes
By Stacey Smith
Institute for Public Relations - April 20, 2023
As he always does, Chris Graves from Ogilvy's Center for Behavioral Science, gave an inspiring, albeit brief lecture on the development of a "Sensemaking Genome" for stakeholders. No longer, admonished Graves, should we slice and dice our stakeholders by common demographics but elevate our analyses to the underlying psychological make-up of our publics.
3 Ways To Ruthlessly Prioritize What's Important
By Blair Brady, CEO & Co-Founder WITH/agency
Forbes - April 20, 2023
Each year in early January, I sit down and begin to crystalize my intentions for the year. These intentions manifest in several forms: habits, mile markers, and also a word or phrase of the year. In years past, my words included ones like intention, growth and believe. But this year, one word just wasn't cutting it. I needed something active; something that inspires motion.
Building stronger ties between comms and marketing
By Sean Devlin
PR Daily - April 21, 2023
Although marketing and communications might have similar functions on the surface — namely, telling the organization's story —they often have widely differing goals. But with the proper structures and planning in place, comms and marketing can align in their aims but also work collaboratively to advance the story of the business.
PR Roundup: Fox News Settles, MillerKnoll CEO Apologizes, FTC to Revise Green Guides
By Nicole Schuman
PRNEWS - April 20, 2023
This week’s PR roundup considers how some pre-planning for Fox News, MillerKnoll and the FTC could benefit crisis outcomes.
How AI will change the PR agency model
By Daney Parker
PRmoment (UK) - April 19, 2023
Last week we discussed how AI is impacting the PR industry, this week we look more specifically at how generative AI is changing how agencies work.
Sustainability remains a strong consumer concern—they just don't trust brands' eco-claims
By Richard Carufel
Agility PR Solutions - April 21, 2023
Consumers worldwide are fully on board with supporting brands and businesses that incorporate sustainable practices into their product manufacturing, distribution and business operations—new research from supply chain transformations and omnichannel commerce fulfillment firm Blue Yonder affirms that about half (48 percent) of those surveyed have an increased interest in sustainability over the past year, and most are eager to shop green where possible, even if it means paying more for certain products.
What can you learn from the Bud Light PR disaster?
Media First (UK) - April 21, 2023
How did one of the world's biggest beer brands find itself at the centre of a storm? We look at what went wrong, what other companies can learn from it and whether it is better to stay quiet on political and social issues.
frankly… Episode 17: You Have to Believe in Who You Work With [PODCAST]
Franco - April 20, 2023
Communications pro James Canning takes us through his wide-ranging career path and proven approach to working with journalists.
Headliners: Faeth Birch
By Maja Pawinska Sims
PRovoke Media - April 21, 2023
In the latest Q&A in the series, we chat to Faeth Birch, the UK, Middle East and Asia CEO of FGS Global; private equity group KKR this month struck a deal with FGS owner WPP that gives it a large stake in the corporate and financial communications specialist agency.
FAQs on AI in PR
By Linda Zebian
Muck Rack - April 19, 2023
There’s a lot of information out there about AI and PR. We set out to find all the information we could about AI and PR.
Companies Need to Step Up Healthcare Messaging
By Steve Barnes
O'Dwyer's - April 21, 2023
Good health is becoming increasingly out of reach for consumers, according to a new report from Edelman, and businesses are seen as having a major opportunity to alleviate the situation.
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