Hi! Take a look at today's Daily PR Brief - April 25, 2023
Read some of today's best PR and Comms industry news clips:
11 Ways PR Agencies can leverage AI for their clients in 2023 (CARMA - April 25, 2023)
Communicating During Times Of Economic Uncertainty (Forbes - April 25, 2023)
CNN and Don Lemon share competing stories of firing, Disney layoffs continue and more (PR Daily - April 25, 2023)
The personal journey of a neurodiverse woman in PR and the lessons agencies must take on board (PRmoment (UK) - April 24, 2023)
The price of reputation: Top cable news networks sever ties with popular anchors as PR controversies swirl (Agility PR Solutions - April 25, 2023)
Top PR Pros Share Their Tips for Earning US Media Coverage (Axia Public Relations - April 25, 2023)
Buckle Up: Changes Coming to ESG Reporting in the U.S. (Xenophon Strategies - April 24, 2023)
We've reached the end in the race to the bottom for digital PR (Radioactive PR - April 25, 2023)
Fck Oatly takes transparency, authenticity to a whole level (Arik Hanson - April 25, 2023)
What Succession Gets Right (and Wrong) about Communications (PRNEWS - April 25, 2023)
6 questions with Christianna Silva from Mashable (Muck Rack - April 25, 2023)
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Summary Section:
11 Ways PR Agencies can leverage AI for their clients in 2023
By Chip Griffin
CARMA - April 25, 2023
The future of AI for agencies is bright indeed. Read on to look at some real-world uses for AI that PR agencies can take advantage of today.
Communicating During Times Of Economic Uncertainty
By Michele Merrell
Forbes - April 25, 2023
Here are 10 best practices for CEOs to communicate their corporate strategy and objectives during times of economic downturn and layoffs.
CNN and Don Lemon share competing stories of firing, Disney layoffs continue and more
By Sherri Kolade
PR Daily - April 25, 2023
CNN and Don Lemon share competing stories of firing, Disney layoffs continue and more. Plus: AI marketing language is sometimes confusing.
The personal journey of a neurodiverse woman in PR and the lessons agencies must take on board
By Samantha Losey, Managing Director of Unity
PRmoment (UK) - April 24, 2023
I was amongst the 80% of undiagnosed neurodiverse women until I was nearly 30 - no one spots it in us, maybe because they aren’t looking.
The price of reputation: Top cable news networks sever ties with popular anchors as PR controversies swirl
By Richard Carufel
Agility PR Solutions - April 25, 2023
The world of cable news was dealt a one-two punch on Monday when news reports revealed that CNN's Don Lemon and Fox News' Tucker Carlson–two of cable news' most high-profile anchors, and the latter of whom is the top-ranked prime-time news anchor in the industry–suddenly and unexpectedly parted ways with their networks in what some have called a "broadcast bloodbath."
Top PR Pros Share Their Tips for Earning US Media Coverage
Axia Public Relations - April 25, 2023
We asked some of the nation's most successful media relations practitioners to share their best practices. Earning media coverage is becoming more and more challenging and competitive for public relations and corporate communications professionals.
Buckle Up: Changes Coming to ESG Reporting in the U.S.
By Matt Smith
Xenophon Strategies - April 24, 2023
Research from the Global ESG Monitor demonstrated a deficit for U.S. companies as it relates to ESG reporting. Upcoming federal rulemaking may be the perfect antidote.
We've reached the end in the race to the bottom for digital PR
By Rich Leigh
Radioactive PR - April 25, 2023
Digital PR. Bloody dig-i-tal P-R. Hands up who enjoys fighting for a decreasing pot of cash each month against every other agency that, through growth and market impact became desperate enough to agree to this… client cuckoldry. Anybody? No you don't.
Fck Oatly takes transparency, authenticity to a whole level
Arik Hanson - April 25, 2023
F*ck Oatly. That's the name of the site. And get this: Oatly created it. You heard that correctly. Oatly, the oat milk brand based in Sweden, created a site devoted strictly to its haters and those who have said mean, dishonest and outright lies about the company for last several years on the internet. And it's the best cause marketing case study I've seen in quite a while.
What Succession Gets Right (and Wrong) about Communications
By Allison Braley
PRNEWS - April 25, 2023
As the award-winning TV show "Succession" closes out its final season, our contributor reflects on its representation of the communications industry.
6 questions with Christianna Silva from Mashable
By Jessica Lawlor
Muck Rack - April 25, 2023
PR pros love a peek inside the minds of the journalists they pitch and work with on stories. Muck Rack had the opportunity to chat with Christianna Silva from Mashable.
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