Hello! Your Wednesday Daily PR Brief is here - April 26, 2023
Read some of today's best PR and Comms industry news clips:
Top PR Pros Share Their Tips for Earning U.S. Media Coverage (Axia Public Relations - April 25, 2023)
Seven Tips For Persuasive PR Writing (Forbes - April 26, 2023)
The top 22 PR professionals advising influencers and creators in 2023 (Insider - April 26, 2023)
Should Public Relations Be Considered A Profession? (Institute for Public Relations - April 25, 2023)
The return of the publicist: Rich Dawes, managing director of DawBell on the PRmoment Podcast (PRmoment (UK) - April 21, 2023) [PODCAST]
What Generative AI Means For The Future Of PR (Forbes - April 25, 2023)
10 ways PR can make a great impression on job candidates–before they even apply (Agility PR Solutions - April 26, 2023)
Navigating Tumultuous Waters: Careless Companies Sink, Thoughtful Companies Swim (PRGN - April 25, 2023)
5 awkward questions presenters could face – and how to answer them (Media First (UK) - April 25, 2023)
14 Comms Pros Share The Last Piece Of Content They Repurposed (Forbes - April 25, 2023)
How to Elevate Your Skills Using Metaphors in Copywriting (Mention - April 26, 2023)
Podcast: Fenton's Valarie De La Garza On LatinX Leadership (PRovoke Media - April 25, 2023) [PODCAST]
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Summary Section:
Top PR Pros Share Their Tips for Earning U.S. Media Coverage
Axia Public Relations - April 25, 2023
Does your company want media coverage in the US? Use these tips from public relations pros to help get your company's story out to the rest of the US.
Seven Tips For Persuasive PR Writing
By Kirill Perevozchikov, Founder and CEO of White Label PR
Forbes - April 26, 2023
It may sound like a breakthrough opportunity for entrepreneurs to cut costs on public relations specialists, but the result comes in the form of poorly written materials that journalists may prefer to skip. In fact, any AI tool still needs a knowledgeable supervisor. In such an environment, it's important to be able to grab the attention of your recipient. Here are seven time-proven tips on how to outperform your competitors and get reporters interested in your news.
The top 22 PR professionals advising influencers and creators in 2023
By Marta Biino
Insider - April 26, 2023
As more creators enter mainstream entertainment, they've hired PR teams to help land press opportunities, train for interviews, and more.
Should Public Relations Be Considered A Profession?
By Chase Spears
Institute for Public Relations - April 25, 2023
When we need expertise in life or business situations, we often look to experts for help. For example, when a crisis strikes (and even before), executives seek out communication leaders for advice on how to navigate tricky situations. But what does such terminology mean? What qualifications differentiate certain lines of work as a profession? Are those who work in organizational or institutional communication professionals? Does our field of work qualify as a profession?
The return of the publicist: Rich Dawes, managing director of DawBell on the PRmoment Podcast [PODCAST]
PRmoment (UK) - April 21, 2023
On the show this week we talk to Rich Dawes, managing director of DawBell. DawBell is one of the UK's largest entertainment PR firms, working across talent, music and events.Clients include The Brits, Paul McCartney, Harry Styles, Elton John, James Corden and The Prince Estate.
What Generative AI Means For The Future Of PR
By Jules Herd, Managing Director of Five in a Boat
Forbes - April 25, 2023
As someone who works in public relations, where content and communication are the fundamentals of our craft, should I fear what LLMs such as ChatGPT or Google's BERT (Bidirectional Encoder Representations from Transformers) and other conversational AI tools mean for the future of my profession, or should I be excited about what these technologies might unlock?
10 ways PR can make a great impression on job candidates–before they even apply
By Jessica Perkins
Agility PR Solutions - April 26, 2023
Whether you have a fully staffed public relations team or a small marketing department, PR will always be an important element in recruitment. But that leaves one question: how exactly can you utilize PR to impress potential candidates from the word go? Let's take a closer look.
Navigating Tumultuous Waters: Careless Companies Sink, Thoughtful Companies Swim
By Michelle Lyng
PRGN - April 25, 2023
After the past few months of corporate missteps, it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues. But that's not how PR folks roll.
5 awkward questions presenters could face – and how to answer them
By Adam Fisher
Media First (UK) - April 25, 2023
Questions can be a huge source of concern for presenters. What happens if you don't know the answer? What about if you don't hear the question properly? Or you get asked something uncomfortable?
14 Comms Pros Share The Last Piece Of Content They Repurposed
By Forbes Communications Council
Forbes - April 25, 2023
Repurposing content not only helps maximize its reach and value, but also allows you to more quickly and easily cater to different audiences' content needs, saving time and effort in the long run.
How to Elevate Your Skills Using Metaphors in Copywriting
By Syed Balkhi
Mention - April 26, 2023
If you have ever wondered how to improve your writing skills, adding metaphors in copywriting is a great way to uplift your work.
Podcast: Fenton's Valarie De La Garza On LatinX Leadership [PODCAST]
PRovoke Media - April 25, 2023
Valarie De La Garza, CEO of Fenton Communications, discusses lessons learned from her experience as a Latina CEO and how her Mexican heritage has influenced her work over the years.
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