Peruse your Thursday Daily PR Brief - April 27, 2023
Read some of today's best PR and Comms industry news clips:
Top Five Tips: As Twitter Changes, so Does Pitching (PRNEWS - April 25, 2023)
Controversy: A Wild Card (O'Dwyer's - April 25, 2023)
3 tips for writing better ChatGPT prompts (PR Daily - April 25, 2023)
How To Use Cognitive Biases To Get People To Do (Good) Things They May Not Want To Do (Forbes - April 27, 2023)
Communicator Spotlight: Karen Bartuch, head of brand marketing for SpotHero (Axios - April 27, 2023)
"Let's get along": how to build and maintain a healthy agency-client relationship (PRGN - April 26, 2023)
2023 State of Purpose: How 'Whole Brand Thinking' helps companies achieve—and prove—ESG goals (Agility PR Solutions - April 27, 2023)
Communication Management: How Innovation Can Bring More Business With Less Cost (Forbes - April 25, 2023)
Is Public Relations Like the Eight Ball? (HMA Public Relations - April 26, 2023)
IPG PR Group Up 3.3% In Q1 (PRovoke Media - April 27, 2023)
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Summary Section:
Top Five Tips: As Twitter Changes, so Does Pitching
By Nicole Schuman
PRNEWS - April 25, 2023
With the removal of blue checkmarks for those previously verified, pitching and media relations strategies that included Twitter become a bit more complicated.
Controversy: A Wild Card
By Jane Genova
O'Dwyer's - April 25, 2023
Right now even the most enthusiastic supporters of the controversy strategy should be recalculating the possible rewards and risks.
3 tips for writing better ChatGPT prompts
By Allison Carter
PR Daily - April 25, 2023
Command your bot army to produce better outputs. Hopefully by now you’ve at least begun to explore some of the ways generative AI can fit into your communications workflow. If not, take a second to get some inspiration.
How To Use Cognitive Biases To Get People To Do (Good) Things They May Not Want To Do
By David Gaz, Founder/Creative Director At The Bureau Of Small Projects
Forbes - April 27, 2023
There are many types of cognitive biases, but the three we use most often are anchoring (e.g., charm pricing), priming and herding behavior.
Communicator Spotlight: Karen Bartuch, head of brand marketing for SpotHero
By Eleanor Hawkins
Axios - April 27, 2023
Karen Bartuch oversees brand marketing and communications at SpotHero, the Chicago-based tech company that connects drivers to open and affordable parking spots. Bartuch spent 10 years as a Chicago police officer before making the switch to communications and marketing.
"Let's get along": how to build and maintain a healthy agency-client relationship
By Carlos Hergueta
PRGN - April 26, 2023
Sometimes we forget that the relationship between a PR/marketing agency and its client is a relationship of people. A relationship that has a first impression, right or wrong, and that is built day by day. And, as such, it is easy not only for the relationship to become "twisted", to run out of steam, but also for it to be born "twisted". For avoiding this to happen, it is necessary that both parties speak the same language, that they understand each other perfectly.
2023 State of Purpose: How 'Whole Brand Thinking' helps companies achieve—and prove—ESG goals
By Richard Carufel
Agility PR Solutions - April 27, 2023
As stakeholders from investors and employees to everyday consumers are demanding, brands and businesses are striving to identify and define their Purpose beyond their products and services—and also communicate those goals and accomplishments in an authentic, trust-securing manner. But in many cases, the siloed approach they are using is making those initiatives difficult. New research from creative idea firm Barkley offers insights, however, that could help to solve both problems.
Communication Management: How Innovation Can Bring More Business With Less Cost
By Joao Mendes-Roter, VP Product-Marketing at Itamar-Medical
Forbes - April 25, 2023
Do happy customers translate into recurring customers? Some studies have shown that this means more sales over the same customer database, and less dependency on new customers' recruitment and heavy acquisition budgets—thus, a healthier business.
Is Public Relations Like the Eight Ball?
By Rayna Burgett
HMA Public Relations - April 26, 2023
The eight ball–a solid black ball used to win a game of pool–just may be representative of the public relations landscape. With the proper angle and precise timing, the eight ball and public relations are quite similar.
IPG PR Group Up 3.3% In Q1
By Diana Marszalek
PRovoke Media - April 27, 2023
IPG's PR and experiential agency group outperformed Interpublic Group's performance as a whole in the first quarter of 2023.
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