Good Monday! Your Daily PR Brief is here - May 1, 2023
Read some of today's best PR and Comms industry news clips:
What PR managers want in an employee (PR Daily - May 1, 2023)
6 Best Practices For CEOs And Professional Leaders Using LinkedIn (Forbes - May 1, 2023)
Four Ways PR Can Reinforce Content Marketing (PRGN - May 1, 2023)
Risk management challenges: New research finds sizeable gap between C-suite and senior managers on threat of business inefficiencies (Agility PR Solutions - May 1, 2023)
Beyond Acquisition: Multifaceted Business Development in a Communication Agency (Cicero & Bernay - April 28, 2023)
Un-Earthing The Real Story (Firefly Communications - April 27, 2023)
Change Your Story, Change the Impact (HMA Public Relations - April 28, 2023)
The Twitter end game (Neville Hobson - April 30, 2023)
PR Succession Lines And Second-Generation Leaders (PRovoke Media - April 28, 2023)
Top AI Tools for PR and Marketing Pros (Landis Communications - May 1, 2023)
The End of 'Dumbing it Down': How to Smarten Strategic Communications (PRNEWS - May 1, 2023)
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Summary Section:
What PR managers want in an employee
By Allison Carter
PR Daily - May 1, 2023
Obviously what any given organization and hiring manager wants is individual. But there are some broad trends we can look at. So we at PR Daily took to LinkedIn to ask PR pros to share the one thing they most look for while they're hiring.
6 Best Practices For CEOs And Professional Leaders Using LinkedIn
By Matthew Rolnick, VP Strategy & Innovation at Yaymaker
Forbes - May 1, 2023
In this piece, I will outline six strategies that have worked for me at my own organization to best leverage the capabilities offered by LinkedIn.
Four Ways PR Can Reinforce Content Marketing
By Natalie Ghidotti
PRGN - May 1, 2023
Read about four key ways PR can reinforce your content marketing efforts by utilizing earned media strategies and more.
Risk management challenges: New research finds sizeable gap between C-suite and senior managers on threat of business inefficiencies
By Richard Carufel
Agility PR Solutions - May 1, 2023
Managing risk in corporate America is challenging enough, but much harder when top business leaders at the company can't get on the same page. New research from global commerce platform WEX and Ipsos uncovers a significant disconnect on the risks facing businesses when it comes to the challenges posed by inefficient processes—just 42 percent of C-suite leaders see them as a problem compared to 61 percent of senior managers, a group that includes vice presidents, senior vice presidents, and senior executives.
Beyond Acquisition: Multifaceted Business Development in a Communication Agency
By Mohamed Ashique
Cicero & Bernay - April 28, 2023
Efficiency of a business development unit in an enterprise is generally measured by how many clients they onboard. I don't contradict the significance of growing your client portfolio. However, it's crucial to understand, even more in a communication agency, that business development is not just about numbers.
Un-Earthing The Real Story
By Selina Jardim
Firefly Communications - April 27, 2023
ESG is big on the comms agenda but it’s a complex subject. It’s not just about addressing a company’s ‘environmental’ impact.
Change Your Story, Change the Impact
By Abbie Fink
HMA Public Relations - April 28, 2023
Telling a story, whether our own or those of others, is a great responsibility. We owe it to ourselves and those around us to make it as impactful as possible. Read more from Abbie Fink in today's blog post, drawing insight from the PRSA Western District Conference.
The Twitter end game
Neville Hobson - April 30, 2023
The phrase "end of days" came to my mind as I reviewed a number of critical news reports during this past week about the current state of Twitter. The forthcoming demise of Twitter, sooner or later, is the strong thread running through all of this content, assessing the situation and arriving at this conclusion from many different routes.
PR Succession Lines And Second-Generation Leaders
By Paul Holmes
PRovoke Media - April 28, 2023
Entrepreneurs are frequently at the origins of PR agencies. These founders grow their teams and businesses for years or decades in hopes that the time will come where they can step back and move on – but what happens to the agency when they do?
Top AI Tools for PR and Marketing Pros
Landis Communications - May 1, 2023
With AI rapidly changing the world and the way we work, it’s essential to understand how we can use it to enhance our lives and careers.
The End of 'Dumbing it Down': How to Smarten Strategic Communications
By Scott Ward
PRNEWS - May 1, 2023
Who hasn’t had someone look over their shoulder as they’re working on a communications product and gotten the friendly advice, “Wow, you need to dumb that down for this audience”? There’s a better way. Don’t dumb it down; instead, take some time to smarten it up.
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