Hello! Behold today's Daily PR Brief - May 2, 2023
Read some of today's best PR and Comms industry news clips:
Pithy PR Pitches Get a Better Response Rate Study Says; Are We AI-ed Out? (Sword and the Script - May 2, 2023)
Ethical Marketing: 4 Values All Brands Should Strive For (Forbes - May 2, 2023)
4 performance PR secrets to boost your search visibility (Search Engine Land - May 2, 2023)
Open Your Mind to the Latest Research on Creativity (O'Dwyer's - May 2, 2023)
10 new social media features you need to know this week (PR Daily - May 2, 2023)
Ragan honors the 2023 Employee Communications and Top Places to Work Awards in Chicago: list of winners (Ragan Communications - April 28, 2023)
The Business Case for Focusing on Employee Mental Health (Institute for Public Relations - April 20, 2023) [Links to PDF]
Do you need to be good at maths to succeed in PR? (PRmoment (UK) - April 26, 2023)
IPR looks back at 2022, and compiles the top PR insights of the year (Agility PR Solutions - May 2, 2023)
How Bias Against Women Persists in Female-Dominated Workplaces with Amy Diehl (Axia Public Relations - May 2, 2023) [PODCAST]
Behavioral Economics and PR – Influences and Heuristics (Xenophon Strategies - May 1, 2023)
What You Didn't Learn in Class: How to Prep Clients For an Interview (PRNEWS - May 2, 2023)
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Summary Section:
Pithy PR Pitches Get a Better Response Rate Study Says; Are We AI-ed Out?
By Frank Strong
Sword and the Script - May 2, 2023
These monthly summaries have been full of news and ideas around AI in PR tech for the last few months – and it's coming to a quick stop this month. Some might find that refreshing because the larger market discussion of AI has covered a lot of ground – from awe to panic. If you look hard enough, you might be able to chart headlines in chronological association with the five stages of grieving. Now it's gone quiet. Are we all AI-ed out? Perhaps.
Ethical Marketing: 4 Values All Brands Should Strive For
By Jeff Bradford, President, Dalton Agency Nashville
Forbes - May 2, 2023
Ethical marketing is critical for building trust and long-term relationships with consumers. In this article, I will list what I believe are the fundamental, perennial philosophical values that guide ethical marketing—values that have guided the work of our PR agency for the past 23 years—and describe how brands have implemented them in their strategies.
4 performance PR secrets to boost your search visibility
By Kristina Nolan
Search Engine Land - May 2, 2023
You can't expect to beat Conde Nast, Wirecutter, CNET, et al. So how do you join them and leverage the power of those platforms to get your brand some high-powered visibility and third-party credibility? This article tackles performance PR trade tips that can give you a hand in landing big placements and reaping discovery and revenue benefits.
Open Your Mind to the Latest Research on Creativity
By Kevin Lamb
O'Dwyer's - May 2, 2023
Creativity is at the core of why so many of us got into this business. We wanted to be in an environment where our ideas were recognized and rewarded, where we'd be encouraged to be curious and explore.
10 new social media features you need to know this week
By Sherri Kolade
PR Daily - May 2, 2023
There's no sign the deluge of social media updates we've seen recently will slow down any time soon. Major updates include YouTube Music's podcasts and gets real with fake people (we'll explain later) as Snapchat's AI bot makes users cringe. Let's get to the nitty-gritty of this week's social media happenings.
Ragan honors the 2023 Employee Communications and Top Places to Work Awards in Chicago: list of winners
By Justin Joffe
Ragan Communications - April 28, 2023
The 2023 Employee Communications and Top Places to Work Awards highlighted an impressive group of finalists who, during another year of resignations, layoffs and shifting ways of working, were once again central to cultivating culture and engaging employees. We celebrate the campaigns, content, people and teams that helped organizations tell timely stories, unite their workforce across great distances, navigate change with empathy and always put people first.
The Business Case for Focusing on Employee Mental Health [Links to PDF]
Institute for Public Relations - April 20, 2023
Cision and the Institute for Public Relations (IPR) explored the conversation surrounding employee mental health including topics such as burnout, "quiet quitting," and a four-day work week. This report provides suggestions for leaders to support employee mental health.
Do you need to be good at maths to succeed in PR?
By Daney Parker
PRmoment (UK) - April 26, 2023
Albert Einstein is supposed to have said: "Not everything that can be counted counts and not everything that counts can be counted". This is certainly true in PR, where measuring what really matters is a particularly tricky issue. And measurement is not the only activity where a head for figures can come in handy. Here PRs debate to what extent it helps to be good at maths if you want to get on in PR.
IPR looks back at 2022, and compiles the top PR insights of the year
By Olivia Kresic
Agility PR Solutions - May 2, 2023
Transformation in the workplace presented challenges for leaders in 2022, as many industries saw increases in employee burnout and shifting employee priorities. As we deal with a new way of life, professionals in the communication industry are expected to adapt quickly to these challenges and keep up. Here are a few of the issues PR professionals faced in 2022 and the research-backed solutions they used to meet these challenges, which can continue to help communicators navigate change today.
How Bias Against Women Persists in Female-Dominated Workplaces with Amy Diehl [PODCAST]
By On Top of PR
Axia Public Relations - May 2, 2023
In this episode, Amy Diehl joins host Jason Mudd to discuss how bias against women persists in female-dominated workplaces. Amy shares her knowledge of why men are in leadership roles more often than women and what makes an industry equitable. They also discuss how to make your workplace healthy for men and women, the phenomenon of presentism, and how to eliminate bias and what can women do if they are confronted by bias.
Behavioral Economics and PR – Influences and Heuristics
By Paige Comish
Xenophon Strategies - May 1, 2023
Understanding how biases, shortcuts, and emotional influences work, we can better understand how to approach stakeholders to engender desired outcomes and cut through the noise of the news cycle and social media.
What You Didn't Learn in Class: How to Prep Clients For an Interview
By Arthur Solomon
PRNEWS - May 2, 2023
Public relations agencies have many tools to prepare a client for an interview. But perhaps the most important one is not in any text book or training manual, that is, “common sense.”
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