Greetings! Your Friday Daily PR Brief is here - May 5, 2023
Read some of today's best PR and Comms industry news clips:
The Keys to a Viral PR Campaign Include Timing, Platforms and Audiences (PRNEWS - May 4, 2023)
PR lessons learned from the Tucker Carlson firing (Agility PR Solutions - May 5, 2023)
Social Influencers are Back and Brands are Benefitting (O'Dwyer's - May 4, 2023)
6 questions with: BrightDrop's Daniel Roberts (PR Daily - May 5, 2023)
Dr. Mabel Ping-Hua Lee (1896-1966) (Institute for Public Relations - May 1, 2023)
Corporate Reputation Never More Important, Nor More Fragile, Report Finds (PRSay - May 3, 2023)
All the Good PR from Charlie's big day: It has been newsjacking heaven for brands and agencies alike (PRmoment (UK) - May 3, 2023)
4 Core Traits Of The Instinctual Client Service Person (Forbes - May 5, 2023)
PRovokeNA: How PR Succeeds In The Integrated Planning Room (PRovoke Media - May 4, 2023)
45 ChatGPT prompts for PR pros, plus how to write a good AI prompt (Muck Rack - May 3, 2023)
How can we celebrate neurodiversity in the PR industry? (Influence (UK) - May 4, 2023)
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Summary Section:
The Keys to a Viral PR Campaign Include Timing, Platforms and Audiences
By Tai Nichols
PRNEWS - May 4, 2023
PR pros share tips to create a campaign that resonates with your target demographic and generates widespread engagement.
PR lessons learned from the Tucker Carlson firing
By Arthur Solomon
Agility PR Solutions - May 5, 2023
Regardless of what you might think of Tucker Carlson's commentary, his surprise firing by Fox News demonstrates why employees should follow my "do what's best for you" advice.
Social Influencers are Back and Brands are Benefitting
By Rosalie Morton
O'Dwyer's - May 4, 2023
Seemingly overnight, we encountered a surge in popularity again with the emergence of micro-influencers. These authentic influencers not only have highly engaged followers, but they're also less expensive than their celebrity counterparts and their content can be easily and effectively used as social media ads. Here are a few strategies and tactics we use to ensure our clients are getting the most out of influencer relationships.
6 questions with: BrightDrop's Daniel Roberts
By Isis Simpson-Mersha
PR Daily - May 5, 2023
Head of communications at BrightDrop, Daniel Roberts leads internal and external communications at the GM-created startup focused on decarbonizing Earth through EVs, software, and eCarts. With experience that spans the government, startup, and corporate sectors, Roberts has gained a wealth of knowledge in the areas of tech, policy, and crisis public relations.
Dr. Mabel Ping-Hua Lee (1896-1966)
Institute for Public Relations - May 1, 2023
IPR is featuring some of the many AAPI pioneers who impacted the field of public relations in celebration of AAPI Heritage Month. At 16-years-old, Lee helped lead the NYC suffragist parade and was highlighted in the New York Tribune for her academic achievements and passion for the suffragist movement.
Corporate Reputation Never More Important, Nor More Fragile, Report Finds
PRSay - May 3, 2023
For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. According to its "2023 Global Communications Report," tangible benefits accrue to companies that build and maintain positive reputations.
All the Good PR from Charlie's big day: It has been newsjacking heaven for brands and agencies alike
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - May 3, 2023
Here we are again, and this week's Good and Bad PR is one with a twist. No Bad PR, instead it is all the Good PR from Corrie Charlie's big day. It has been newsjacking heaven for brands and agencies alike.
4 Core Traits Of The Instinctual Client Service Person
By Eric Gilbertsen, Chief Client Officer at REQ
Forbes - May 5, 2023
I've identified four core instincts that define successful, empathetic client service professionals. Some seem born with them, but you can learn them over time.
PRovokeNA: How PR Succeeds In The Integrated Planning Room
By Arun Sudhaman
PRovoke Media - May 4, 2023
Predictive outcomes can help PR ideas better compete when it comes to integrated campaign planning, heard delegates at Tuesday's PRovoke North America Summit in New York.
45 ChatGPT prompts for PR pros, plus how to write a good AI prompt
By Kristen Dunleavy
Muck Rack - May 3, 2023
PR pros can use generative AI—like ChatGPT and Muck Rack’s own PressPal.ai—to generate new content ideas and analyze existing content. We’re sharing pointers on what makes a good AI prompt for PR pros.
How can we celebrate neurodiversity in the PR industry?
By Harriet Lewis
Influence (UK) - May 4, 2023
Having recently been diagnosed with ADHD, Harriet Lewis is starting to feel comfortable talking about the benefits neurodiversity brings to her work.
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