Good Wednesday! Here is today's Daily PR Brief - May 10, 2023
Read some of today's best PR and Comms industry news clips:
Up your press release game by writing like a reporter (PR Daily - May 10, 2023)
7 clear-cut ways PR pros can increase content visibility (Agility PR Solutions - May 10, 2023)
Why AI Will Never Fully Replace Humans In 19 Agency Service Areas (Forbes - May 10, 2023)
Few Americans Agree on News They Trust (O'Dwyer's - May 9, 2023)
Why Entering Awards is a Worthwhile PR Investment (PRNEWS - May 9, 2023)
The Email Emergency: A Societal Issue (Spin Sucks - May 9, 2023) [PODCAST]
What does the SVB crisis and ongoing fallout mean for tech PR? (PRmoment (UK) - May 9, 2023)
Do influencers present an opportunity or a possible crisis for modern brands? Or both? (CIPR Crisis Comms - May 10, 2023)
Of Zadok the Priest, Katy Perry, Take That, and climate change (Neville Hobson - May 9, 2023)
What ChatGPT Brings To Public Relations (Crenshaw Communications - May 10, 2023)
6 questions with Alex Lee from Digiday (Muck Rack - May 10, 2023)
'There's a lot of desperation': Confessions of a PR industry veteran on PR's 'reputation problem' (Digiday - May 10, 2023)
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Summary Section:
Up your press release game by writing like a reporter
By Tom Corfman
PR Daily - May 10, 2023
Communicators love reading books about press releases, but seemingly show little interest in the writing practices of reporters. There's "Writing Effective News Releases," and even better, "How to Write Perfect Press Releases." There's "Beginner's Guide to Writing Powerful Press Releases," before you move up to "Press Release Power." Thousands of books on PR include chapters on press releases.
7 clear-cut ways PR pros can increase content visibility
By Natasha Merchant
Agility PR Solutions - May 10, 2023
As a PR practitioner, you may have experienced the frustration of creating high-quality content only to find it doesn't reach your target audience. With so much online content, standing out and getting noticed is becoming increasingly difficult. Fortunately, there are effective strategies you can use to increase content visibility and ensure your clients' messages reach their intended audience.
Why AI Will Never Fully Replace Humans In 19 Agency Service Areas
By Forbes Agency Council
Forbes - May 10, 2023
It is important for leaders to consider the possible effects of AI replacing human efforts in specific focus areas in marketing, advertising and public relations.
Few Americans Agree on News They Trust
By Jon Gingerich
O'Dwyer's - May 9, 2023
In a rare twist of good news, it appears that Americans' trust in news organizations has actually improved somewhat in 2023, according to recent findings from market research firm YouGov. However, few can agree on what media outlets they trust—particularly when it comes to outlets trusted by both Democrats and Republicans.
Why Entering Awards is a Worthwhile PR Investment
By Joe Tye
PRNEWS - May 9, 2023
If your business is looking to build reputation and awareness, entering your projects and team members into awards can help. The lasting impact of becoming a finalist or winner goes far beyond PR successes, carrying wider influence on morale for involved teams.
The Email Emergency: A Societal Issue [PODCAST]
By Gini Dietrich
Spin Sucks - May 9, 2023
The always-on, need-to-respond culture in which we live has created an unintentional consequence: the email emergency, which should be eradicated.
What does the SVB crisis and ongoing fallout mean for tech PR?
By Grace Keeling
PRmoment (UK) - May 9, 2023
Following the collapse of Silicon Valley Bank (SVB), tech PRs had a horrible dose of cold, hard reality.
Do influencers present an opportunity or a possible crisis for modern brands? Or both?
By Destiny Hollern
CIPR Crisis Comms - May 10, 2023
With the rise of the internet and technology, the nuts and bolts of what makes someone a star, or gives a person influence, has changed dramatically. Nowadays, anyone can create a following, which has led to the creation of online influencers. These new influencers are now viewed as a great way for brands to market their products to various different audiences.
Of Zadok the Priest, Katy Perry, Take That, and climate change
Neville Hobson - May 9, 2023
I have a few takeaways from this Coronation Weekend of pomp, pageantry and rock 'n' roll I'd like to share that characterised the coronation of King Charles III on Saturday 6 May and the coronation concert at Windsor Castle on Sunday 7 May.
What ChatGPT Brings To Public Relations
By Bindi Saikia
Crenshaw Communications - May 10, 2023
While Artificial Intelligence (AI) is not new, Generative Artificial Intelligence like ChatGPT is a new offshoot of AI that has captured the imagination of the world. The buzz has been relentless – both for good and bad. Since its launch, the popular chatbot surpassed 100 million monthly active users in less than two months. The PR world, among other industries, is still absorbing its impact. Will it spell the end of PR as we know it? Or will these tools help make our roles and everyday lives more efficient and effective?
6 questions with Alex Lee from Digiday
By Jessica Lawlor
Muck Rack - May 10, 2023
PR pros love a peek inside the minds of the journalists they pitch and work with on stories. Muck Rack had the opportunity to chat with Alex Lee from Digiday.
'There's a lot of desperation': Confessions of a PR industry veteran on PR's 'reputation problem'
By Kimeko McCoy
Digiday - May 10, 2023
PR pros say they're feeling the pressure of new client demands in a changing digital media landscape. In this edition of our Confessions series, in which we exchange anonymity for candor, an experienced PR professional and industry veteran shares frustrations with the industry, changing client expectations and his new business practices.
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