Greetings! Peruse today's Daily PR Brief - May 11, 2023
Read some of today's best PR and Comms industry news clips:
Class of 2023 faces "tightest" communication market (Axios - May 11, 2023)
How to tackle the long-hours culture in PR (PRmoment (UK) - May 11, 2023)
PR's Top Pros Talk: Katie Riley (O'Dwyer's - May 10, 2023) [VIDEO]
Twitter verification debacle continues to put brands in a bind (PR Daily - May 10, 2023)
Maximizing Executive Social Media Engagement to Amplify Company Messages (PRNEWS - May 10, 2023)
Identifying and Prioritizing Stakeholders for Public Relations: A Guide for Students and Practitioners (Institute for Public Relations - May 1, 2023) [Links to PDF]
Why Most Corporate Values Aren't Valuable (Forbes - May 11, 2023)
Why confident CEOs still need media training (Media First (UK) - May 11, 2023)
Is public relations going through an identity crisis? (Agility PR Solutions - May 11, 2023)
How To Create Media Pitches That Work: Tips From The A-Team (Amendola Communications - May 10, 2023)
Strong foundations equal effective measurement (Influence (UK) - May 3, 2023)
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Summary Section:
Class of 2023 faces "tightest" communication market
By Eleanor Hawkins
Axios - May 11, 2023
The labor market continues to boom, but recent communication graduates face a more difficult time landing a job.
How to tackle the long-hours culture in PR
By Daney Parker
PRmoment (UK) - May 11, 2023
PR has always been a 24-7 job as a reputation crisis can strike at any time. But this does not mean you have to be working ridiculous hours. PRs discuss how to make sure that a work culture is healthy and does not drain people dry.
PR's Top Pros Talk: Katie Riley [VIDEO]
By Steve Barnes
O'Dwyer's - May 10, 2023
"There's a lot of pressure to being a consumer advocate," says The Alliance for Aging Research VP of communications Katie Riley. "You have the weight of a specific population on your shoulders, and you want to get it right, especially when pitching the media."
Twitter verification debacle continues to put brands in a bind
By Sherri Kolade
PR Daily - May 10, 2023
It's been 20 days since legacy blue checkmarks disappeared from Twitter. Now checks only exist for those who pay $8 per month – though bigger organizations are required to pay at least $1,000 a month with $50 more a month tacked on per employee or related account, Gizmodo reported.
Maximizing Executive Social Media Engagement to Amplify Company Messages
By Tai Nichols
PRNEWS - May 10, 2023
Social media is an essential part of the business world, which is why more brands are embracing employee advocacy. At the same time, company executives are expected to not only lead their companies but to also actively participate in promoting and amplifying their brands' messages on social media. Through an executives' active participation on social media, he or she not only extends the reach of a company's content but also showcases a personal commitment to its triumphs.
Identifying and Prioritizing Stakeholders for Public Relations: A Guide for Students and Practitioners [Links to PDF]
By Marianne Eisenmann and John Gilfeather
Institute for Public Relations - May 1, 2023
Stakeholder management is fundamental to the practice of public relations. This paper builds on the seminal 2006 paper by Professor Brad Rawlins, Prioritizing Stakeholders for Public Relations. It provides practitioners’ perspectives on defining stakeholders in corporate and non-profit settings, in addition to applying the prioritization models presented in Professor Rawlins’ paper to a case study.
Why Most Corporate Values Aren't Valuable
By Tom Silva
Forbes - May 11, 2023
Remarkably, the vast majority of companies across all sectors continue to use tired platitudes to describe the way they do business.
Why confident CEOs still need media training
By Adam Fisher
Media First (UK) - May 11, 2023
What happens when your CEO doesn't want media training? We look at some of the reasons for turning it down and how they can be overcome.
Is public relations going through an identity crisis?
By Kevin Gardner
Agility PR Solutions - May 11, 2023
Public relations has always involved a careful balancing act between the needs of a business and the relationship it has with customers. In the past, the scale was firmly in favor of clients, often requiring businesses to go to extremes to avoid any negative press. Now, it seems like barely a week goes by without some type of outcry on social media against brands. Is the importance of customer opinions shrinking? Is PR going through an identity crisis?
How To Create Media Pitches That Work: Tips From The A-Team
Amendola Communications - May 10, 2023
The A-Team shares advice on creating irresistible media pitches that are well-composed, on target and impossible for journalists to resist.
Strong foundations equal effective measurement
By Adeeba Hussain
Influence (UK) - May 3, 2023
We live in a time when people of all ages feel liberated to create and share content – and are even faster still to share how many likes and followers they have. I wonder if any of these content creators thinks about measuring as part of their planning phase of storytelling. Do they think about the impact of the content they are creating? Do they think about outcomes and not outputs alone? Do they think about SMART (specific, measurable, achievable, relevant, timebound) objectives?
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