Hello! Check out your Monday Daily PR Brief - May 15, 2023
Read some of today's best PR and Comms industry news clips:
16 Comms Pros Share Soft Skills Possessed By The Most Masterful Communicators (Forbes - May 12, 2023)
Letting the Jury Decide (O'Dwyer's - May 15, 2023)
AAPI comms pros use 'data and narrative' to help bridge gaps (PR Daily - May 15, 2023)
Why It's Sometimes Best to Use Silence Before and During a Crisis (PRNEWS - May 12, 2023)
The Cure Effect: Choosing Your Words Carefully in Health Care Communications (Institute for Public Relations - May 15, 2023)
33 comms issues keeping CMOs and brand managers up at night (Agility PR Solutions - May 15, 2023)
It Really Is All About Relationships (HMA Public Relations - May 12, 2023)
10 Ways to Get More Useful Feedback from Customers (Mention - May 15, 2023)
2023 Agency Rankings: Global PR Industry Momentum Continues With 9% Growth (PRovoke Media - May 15, 2023)
5 Great PR Books You Should Add to Your TBR Pile (Fordham Ram - May 13, 2023)
How to Develop Stronger and More Engaging Thought Leadership (Entrepreneur - May 13, 2023)
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Summary Section:
16 Comms Pros Share Soft Skills Possessed By The Most Masterful Communicators
By Forbes Communications Council
Forbes - May 12, 2023
Whether you’re writing up a proposal to convince venture capitalists to invest or filming an interview with the CEO of your company, communication is a two-way street—and having the soft skills to persuade others to help achieve your objectives is key in this field.
Letting the Jury Decide
By Thomas P. Butler
O'Dwyer's - May 15, 2023
On a regular basis, we see everyone from Hollywood celebrities to brand-name consumer products like Johnson & Johnson's now infamous baby powder dealing with the fallout from litigation and scandal. Our Constitution affords everyone their day in court, but the instinct to protect your besmirched name must go beyond a jury of your peers and into the court of public opinion, where sometimes the sentence delivered is even harsher.
AAPI comms pros use 'data and narrative' to help bridge gaps
By Sherri Kolade
PR Daily - May 15, 2023
Asian Americans and Pacific Islanders are diverse trendsetters in the industries they impact and communicate about – more representation is needed now, though, according to statistics. During May's Asian American and Pacific Islander Heritage Month and beyond, these cultures are celebrated with their contributions and accomplishments acknowledged around the country. The Museum of Public Relations recently held an online event paying tribute to this diverse cultural group. This year's theme highlighted the AAPI community's influence on brands, films and culture.
Why It's Sometimes Best to Use Silence Before and During a Crisis
By Dustin Siggins
PRNEWS - May 12, 2023
Silence is one of the most effective PR strategies. Contrary to what we hear on social media, today's seemingly major, life-changing controversy is often tomorrow's distant memory. Anheuser-Busch, for example, would have benefited from silence before its decision to enter, then retreat from, the gender identity debate. A controversy that never should have existed has become a dominant news cycle of offended consumers, lost sales, and shifting internal blame because the company simply didn't know when to stop talking.
The Cure Effect: Choosing Your Words Carefully in Health Care Communications
By Mathew Issac
Institute for Public Relations - May 15, 2023
Anyone working in public relations or corporate communication knows that words matter. Behavioral scientists have amassed considerable evidence that even small wording changes can sometimes have surprisingly large effects on people's attitudes, judgments, and behaviors.
33 comms issues keeping CMOs and brand managers up at night
By Richard Carufel
Agility PR Solutions - May 15, 2023
It's never easy to be in marketing communications, but there are some particularly nightmare-inducing issues on the table these days. The unrelenting demands to prove ROI and drive profits, combined with capricious consumer values and an erratic economy, have created the "perfect storm" to keep marketers and brand managers up at night, according to the fifth annual Marketing On My Mind survey from brand engagement and loyalty research firm Brand Keys.
It Really Is All About Relationships
By Abbie Fink
HMA Public Relations - May 12, 2023
For PR professionals, relationships that go beyond the occasional email pitch or follow-up phone call can make what we do a whole lot easier. Abbie Fink shares more on the significance of relationships and how it impacted a recent story in this blog post.
10 Ways to Get More Useful Feedback from Customers
By Gabrielle Sadeh
Mention - May 15, 2023
Customer reviews are valuable for converting new customers and driving sales. Research by Power Reviews revealed that only 40% of online product pages have reviews, but they attract 88% of all web traffic. If you are struggling to collect useful feedback from customers, here are 10 tips that will help you collect quality feedback for your business.
2023 Agency Rankings: Global PR Industry Momentum Continues With 9% Growth
By Arun Sudhaman
PRovoke Media - May 15, 2023
The global PR industry grew by 9.1% in 2022, based on PRovoke Media's definitive annual ranking of the world's top 250 PR firms, which is now live. The Global Top 250, which provides the clearest picture available of global PR industry size and growth, is based on submissions from more than 400 PR firms across the world, along with revenue estimates for key firms that chose not to submit.
5 Great PR Books You Should Add to Your TBR Pile
Fordham Ram - May 13, 2023
Unsurprisingly, there are hundreds of books about PR on the market. It can be difficult to figure out which ones are worth your time! Not to fear; we did the work for you. Keep reading to discover our top five favorite PR books that every public relations professional should read.
How to Develop Stronger and More Engaging Thought Leadership
By Cara Sloman
Entrepreneur - May 13, 2023
Research demonstrates that buyers want to hear from industry leaders about topics that affect their organizations and address specific needs. Here's how to create your own inspiring brand of marketing thought leadership.
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