Good day! Peruse Tuesday's Daily PR Brief - May 16, 2023
Read some of today's best PR and Comms industry news clips:
17 Real-Life Client Requests These Agency Leaders Declined To Accept (Forbes - May 15, 2023)
9 new social media feature you need to know this week (PR Daily - May 16, 2023)
Deeper Data Insights are Key to Demonstrating ROI in PR (PRNEWS - May 15, 2023)
Gobind Behari Lal (1889–1982) (Institute for Public Relations - May 1, 2023)
3 ways PR teams can help clients mitigate data breaches (Agility PR Solutions - May 16, 2023)
"Succession" And The Chief Communications Officer (Crenshaw Communications - May 12, 2023)
Muck Rack Report Presents Challenges, Opportunities for PR Pros (Xenophon Strategies - May 15, 2023)
What Is Thought Leadership and How Can You Master It? (FischTank PR - May 16, 2023)
Lesson on storytelling for B2B marketing: Star Wars and Harry Potter are the same story (Sword and the Script - May 16, 2023)
Research Roundup: AI, Black Voters & Big British Brands (PRovoke Media - May 16, 2023)
A crisis around every corner: turbulent times for boards (Influence (UK) - May 3, 2023)
K-Pop Marketing Strategies: 10 Ways Marketers Can Learn from Successful Campaigns (Three Girls Media, Inc. - May 15, 2023)
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Summary Section:
17 Real-Life Client Requests These Agency Leaders Declined To Accept
By Forbes Agency Council
Forbes - May 15, 2023
While it may be tempting to say “yes” to every opportunity that comes along, in certain instances, declining a client’s request is the most prudent decision.
9 new social media feature you need to know this week
By Sherri Kolade
PR Daily - May 16, 2023
There’s a lot to learn this week with social media happenings ranging from TikTok sports fans joining forces and forging an online community to Elon Musk naming a new Twitter CEO (it’s about time!).
Deeper Data Insights are Key to Demonstrating ROI in PR
By Susan Thomas
PRNEWS - May 15, 2023
"What’s the real value?” is a question that never goes away and underpins every new business presentation. So what should PR pros do?
Gobind Behari Lal (1889–1982)
Institute for Public Relations - May 1, 2023
IPR is featuring some of the many AAPI pioneers who impacted the field of public relations in celebration of AAPI Heritage Month. Gobind Behari Lal was born in Delhi, India, in 1998. After relocating to California in 1912, Lal earned a journalism degree from the University of California, Berkeley, where he developed a passion for science communication.
3 ways PR teams can help clients mitigate data breaches
By Katie Brenneman
Agility PR Solutions - May 16, 2023
According to the Ponemon Institute and IBM Security Cost of a Data Breach Report 2022, "Eighty-three percent of organizations studied have experienced more than one data breach, and just 17 percent said this was their first data breach." If so many companies have experienced multiple data breaches, it's only a matter of time before organizations that haven't experienced one yet will. Are you ready to ensure the damage doesn't run deep for your client companies?
"Succession" And The Chief Communications Officer
By Dorothy Crenshaw
Crenshaw Communications - May 12, 2023
We know nothing about the personal life of Karolina Novotney, the unflappable chief communications officer of the fictional Waystar Royco Co. of Succession fame. Karolina doesn't seem to have a significant other. Nor do we see evidence of a family or a life beyond the company. She's a corporate PR archetype.
Muck Rack Report Presents Challenges, Opportunities for PR Pros
By Matt Smith
Xenophon Strategies - May 15, 2023
In a profession defined by evolving reporting practices, PR pros must adapt to changing preferences and habits exhibited by journalists, as seen in Muck Rack’s State of Journalism 2023.
What Is Thought Leadership and How Can You Master It?
By Eric Fischgrund
FischTank PR - May 16, 2023
Thought leadership goes by many definitions in PR, Communications and Marketing. Follow these steps to establish you and your brand.
Lesson on storytelling for B2B marketing: Star Wars and Harry Potter are the same story
By Frank Strong
Sword and the Script - May 16, 2023
I loved Star Wars as a kid. The only thing better than that was enjoying it all over again – every movie and spinoff – with my daughter when she got into it. Padme, Rey, Ahsoka Tano were all her favorites at some point. And the ride, "Rise of the Resistance" was the highlight of our trip to Disney last year. Then this year she threw me a curveball: Harry Potter was her new favorite – and better than Star Wars.
Research Roundup: AI, Black Voters & Big British Brands
PRovoke Media - May 16, 2023
Our research roundup features studies on AI fluency, Black voters' feelings about the Democrats and Britain's biggest brands.
A crisis around every corner: turbulent times for boards
By Katherine Sykes
Influence (UK) - May 3, 2023
Good governance requires boards to manage risk and act positively to avoid crisis, rather than react to it later.
K-Pop Marketing Strategies: 10 Ways Marketers Can Learn from Successful Campaigns
By Frela Reyes
Three Girls Media, Inc. - May 15, 2023
Want to know the secret behind K Pop marketing's international success? Explore how their unique approach made a global phenomenon with these top 10 techniques.
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