Hi! Wednesday's Daily PR Brief is here - May 17, 2023
Read some of today's best PR and Comms industry news clips:
Does A Media Clip = Success? (HMA Public Relations - May 17, 2023)
What to do if the most-followed entrepreneur on social media slams your brand (PRmoment (UK) - May 15, 2023)
Here's why you can't get any work done (Axios - May 9, 2023)
PR's Top Pros Talk: Eleanor Hawkins (O'Dwyer's - May 16, 2023) [VIDEO]
How to turn your leaders into storytellers on Zoom and video (PR Daily - May 17, 2023)
6 questions with: Kelly Baker of GoPro (Ragan Communications - May 17, 2023)
Poll: Do PR Employees Feel Comfortable Discussing Mental Health Struggles? (PRNEWS - May 16, 2023)
Marketing In The Age Of Misinformation: Points From The Dr. Death Case (Forbes - May 17, 2023)
As generative AI ignites a new business era, new PR research issues an urgent CTA: AI readiness is critical to the future of communications (Agility PR Solutions - May 17, 2023)
What 20 Agency Leaders Are Doing To Better Understand And Embrace AI (Forbes - May 16, 2023)
6 things to know about this year's graduating communications majors (Handshake Blog - May 11, 2023)
The Good, the Bad, and the Ugly of Generative AI (Spin Sucks - May 16, 2023)
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Summary Section:
Does A Media Clip = Success?
By Rayna Burgett
HMA Public Relations - May 17, 2023
Monitoring the media is an essential part of any media relations practitioner's daily routine. Not only are we looking for mentions of our clients but we're getting to know the various outlets and reporters/editors that we will be working with. Tracking and gathering media mentions gives us tangible proof that a story that we've been pitching actually appears in the media. But does having a media clip demonstrate our success?
What to do if the most-followed entrepreneur on social media slams your brand
By Alex Andrew
PRmoment (UK) - May 15, 2023
Recently tech billionaire Elon Musk took to Twitter to slam Mark Zuckerberg's WhatsApp platform, sharing a Tweet from the director of engineering at Twitter that called the messaging platform out for recording users whilst they slept. As onlookers hope for a clash of the Titans online, one which let's be honest would be limp if played out in real life, we wanted to ask how has just one Tweet impacted the reputation of WhatsApp and what should Zuckerberg do next?
Here's why you can't get any work done
By Hope King
Axios - May 9, 2023
The day is over and you probably feel like you got what, one or two actual things done? So what've you been doing? Most of us are getting more and more bogged down by the ancillary stuff required to do our jobs, and that can shrink the time we have to get real work done, increasing the risk of burnout.
PR's Top Pros Talk: Eleanor Hawkins [VIDEO]
By Steve Barnes
O'Dwyer's - May 16, 2023
"So many people are operating on an old model of communication, and the way that we send and receive information has changed dramatically," Axios communications strategist and writer Eleanor Hawkins tells Doug Simon. "The internal memo doesn't necessarily work anymore."
How to turn your leaders into storytellers on Zoom and video
By Allison Carter
PR Daily - May 17, 2023
Your CEO is often the de facto spokesperson and figurehead of your organization. Whether or not they have the skill or desire for the role, they're likely to find themselves being tapped for media interviews, speeches and other public appearances. It's up to us to get them ready.
6 questions with: Kelly Baker of GoPro
By Isis Simpson-Mersha
Ragan Communications - May 17, 2023
As Global Head of Media Relations and Community Marketing at GoPro, Kelly Baker has facilitated the brand's biggest and most successful marketing programs over the last decade, including its UGC-powered awards program and annual Million Dollar Challenge.
Poll: Do PR Employees Feel Comfortable Discussing Mental Health Struggles?
By Nicole Schuman
PRNEWS - May 16, 2023
We reflected on Mental Health Awareness Month by asking our audience if they truly feel comfortable going to a superior about their personal struggles.
Marketing In The Age Of Misinformation: Points From The Dr. Death Case
By Jake Rheude, CMO for EcomHalo
Forbes - May 17, 2023
As I listened to Duntsch’s story, I realized it wasn’t just about malicious malpractice or the failure of institutional safeguards. It was about marketing.
As generative AI ignites a new business era, new PR research issues an urgent CTA: AI readiness is critical to the future of communications
By Richard Carufel
Agility PR Solutions - May 17, 2023
ICYMI, generative AI has taken PR and communications by storm—all business fields, really. But as useful and resourceful as it's proving to be, senior comms professionals are still a bit intimidated by this just-months-old tech wunderkind, reveals important new industry research from comms giant WE Communications and the distinguished USC Annenberg Center for Public Relations, which finds that of the nearly 400 senior pros they surveyed, the overall assessment can be summed up in two words: fascinated and frightened.
What 20 Agency Leaders Are Doing To Better Understand And Embrace AI
By Forbes Agency Council
Forbes - May 16, 2023
The pervasive influence of artificial intelligence continues to reshape industries across the globe, compelling professionals to deepen their understanding of its impact. Below, 20 members of Forbes Agency Council share the proactive steps they are taking to better comprehend the implications of AI within their respective industries.
6 things to know about this year's graduating communications majors
By Freddie Quinones & Kate Urban
Handshake Blog - May 11, 2023
We dug into the data on communications majors and uncovered key things to know about these students and the job market they’re entering. Communications majors are submitting more job applications, especially to social media and government roles. Meanwhile, internal communications roles are on the decline.
The Good, the Bad, and the Ugly of Generative AI
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - May 16, 2023
Generative AI is all the rage right now and many comms pros are fearful it will take over their jobs. Here is the good, bad, and ugly.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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