Please enjoy your Thursday Daily PR Brief - May 18, 2023
Read some of today's best PR and Comms industry news clips:
New report: The State of PR 2023 (Muck Rack - May 18, 2023)
15 Communications Pros Share Ways AI Is Impacting Their Work (Forbes - May 18, 2023)
New Cision report finds journalists want data (Axios - May 18, 2023)
Tax Impacts PR Firms Should Be Aware Of (O'Dwyer's - May 17, 2023)
Building transparency and trust from news media to PR (PR Daily - May 18, 2023)
The Definitive Guide to Creating a Lead Magnet for an Agency (Spin Sucks - May 18, 2023)
Spring Clean Your Earned Media Mindset (PRNEWS - May 17, 2023)
Considerations on the Use of AI in Public Relations (PRSay - May 18, 2023)
Triggers that make PRs leave their jobs (PRmoment (UK) - May 17, 2023)
11 ways to use generative AI to optimize your PR performance (Agility PR Solutions - May 17, 2023)
frankly… Episode 19: Exploring the Impact of AI & ChatGPT on Marketing (Franco - May 17, 2023) [PODCAST]
How can you improve your stakeholder management? (Media First (UK) - May 18, 2023)
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Summary Section:
New report: The State of PR 2023
Muck Rack - May 18, 2023
Today, Muck Rack published the fifth annual State of PR 2023 report providing a view of the evolving landscape of public relations by drawing on a survey of more than 1,000 industry professionals. The study delves into current challenges, workflow preferences, resource allocation and more.
15 Communications Pros Share Ways AI Is Impacting Their Work
By Forbes Communications Council
Forbes - May 18, 2023
To best leverage AI tools and mitigate risks involved in their use, it helps to gain insights into the tech's capabilities and the impact it may have on your market.
New Cision report finds journalists want data
By Eleanor Hawkins
Axios - May 18, 2023
As newsrooms shrink and faith in media plummets, journalists are looking for more ways to tell compelling and trustworthy stories, according to a new report from media monitoring platform Cision.
Tax Impacts PR Firms Should Be Aware Of
By Michael Belfer
O'Dwyer's - May 17, 2023
The U.S. Supreme Court's 2018 tax decision in South Dakota v. Wayfair, Inc. greatly impacted the public relations, advertising, and media industries, as it required states to impose sales and use tax collection and remittance obligations on remote sellers, based solely on their economic activity in a state. The Court's decision in Wayfair affected both remote sellers of goods as well as businesses that provide services.
Building transparency and trust from news media to PR
By Isis Simpson-Mersha
PR Daily - May 18, 2023
It all started with clickbait. Sally Lehrman, then an endowed chair at Santa Clara University in California, gathered a group of journalists together in 2012 and in 2014 to discuss how news organizations were adapting to the digital space. That conversation, on the heels of the 2012 creation of BuzzFeed News and during a time of rapidly changing search and social media algorithms, revealed some common complaints: the demand for clicks was undermining the standards and integrity of news ethics and quality.
The Definitive Guide to Creating a Lead Magnet for an Agency
By Kristen DeGroot
Spin Sucks - May 18, 2023
A lead magnet is a powerful asset that continuously generates leads for your agency. Kristen DeGroot shares an in-depth guide to help you get started.
Spring Clean Your Earned Media Mindset
By Diana Bardusk
PRNEWS - May 17, 2023
Now that spring has sprung, many brands and communicators are knee-deep in 2024 planning. As you’re tackling your spring cleaning, take this time to refresh your media mindset with these five earned media trends.
Considerations on the Use of AI in Public Relations
By Dr. Mike Porter, APR, Fellow PRSA, and Stephen Dupont, APR, Fellow PRSA
PRSay - May 18, 2023
We live in an age of disruption. In March 2020, a worldwide pandemic began. In February 2022, the world was seized with anxiety over Russia's invasion of Ukraine. One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices.
Triggers that make PRs leave their jobs
By Daney Parker
PRmoment (UK) - May 17, 2023
Holding on to its best people is vital for any organisation to flourish, so what makes people hand in their notices? PRs discuss what has made them leave jobs in the past, and what factors encourage them to stay.
11 ways to use generative AI to optimize your PR performance
By Kevin Gardner
Agility PR Solutions - May 17, 2023
Public relations is a field that involves managing the spread of information between an individual or an organization and the public. PR aims to build an entity's positive image, reputation, and brand awareness.
frankly… Episode 19: Exploring the Impact of AI & ChatGPT on Marketing [PODCAST]
By Lucas Polack
Franco - May 17, 2023
Will Garrett and Sergei Mnatsakanov, co-founders of boutique development agency Codified, join Rachel and Dan for a very timely topic about AI technology at ChatGPT. Through their work at Codified, Will and Sergei help startups and mid-sized businesses bring digital experiences to life and turn clicks into customers.
How can you improve your stakeholder management?
By Adam Fisher
Media First (UK) - May 18, 2023
How can you better manage your stakeholder relationships? Here's a lookback at our recent masterclass, including stakeholder models, mapping, and good and bad case studies.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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