Take a look at Friday's Daily PR Brief - May 19, 2023
Read some of today's best PR and Comms industry news clips:
Calling all PRs: 7 things this editor wants you to know (Influence (UK) - May 17, 2023)
Short- Vs. Long-Form Content: Is There A Winner? (Forbes - May 19, 2023)
Communicator Spotlight: Franz Paasche of PayPal (Axios - May 18, 2023)
The Daily Scoop: What's next for brands after Montana bans TikTok (PR Daily - May 19, 2023)
PRNEWS Live Discusses AAPI and Multicultural PR Campaign Innovations (PRNEWS - May 18, 2023) [VIDEO]
The ESG Review: Norwegian mega-fund turns up the ESG heat on corporate USA (PRmoment (UK) - May 18, 2023)
When Gen Z turns 40: New research looking into retail's future foresees mostly in-store shopping elevated by AI, AR and robots—how retailers can be ready (Agility PR Solutions - May 18, 2023)
3 elements of an effective news release (Axia Public Relations - May 18, 2023)
Writing to Stay Connected and Change the System - Q&A with Top Thought Leader Jeff Porter (JD Supra - May 18, 2023)
20 Ways To Get Other Teams To Share Creative Ideas For Comms Campaigns (Forbes - May 19, 2023)
This Daily PR Brief is sponsored by ITK Information Services.
The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
They partner directly with brands or white-label their services on behalf of agency partners
Summary Section:
Calling all PRs: 7 things this editor wants you to know
By Joanna Cummings
Influence (UK) - May 17, 2023
Want to get your content in magazines? These seven pointers from the editorial director of The Grub Street Journal will make everyone's life easier.
Short- Vs. Long-Form Content: Is There A Winner?
By Sergii Denysenko
Forbes - May 19, 2023
As CEO of a global advertising platform that works closely with publishers, brands and marketers, I know that when it comes to defining the ideal length of content, the debate is ongoing. News about our ever-shortening attention spans adds urgency to the matter: How can publishers keep their audiences hooked when the next distraction is just around the corner? It would be easy to assume that shorter content is a safer bet—however, data suggests otherwise.
Communicator Spotlight: Franz Paasche of PayPal
By Eleanor Hawkins
Axios - May 18, 2023
Franz Paasche serves as chief corporate affairs officer at PayPal, where he oversees communications, employee engagement, reputation management, strategic research, public affairs, social impact, sustainability and strategic partnerships teams.
The Daily Scoop: What's next for brands after Montana bans TikTok
By Sherri Kolade
PR Daily - May 19, 2023
A controversial ban on TikTok in Montana means that come January, this social media platform will be no more in the Treasure State, CNN reported. Montana Gov. Greg Gianforte signed the ban this week, calling it a way to "protect Montanans' personal and private data from the Chinese Communist Party," he said in a recent tweet.
PRNEWS Live Discusses AAPI and Multicultural PR Campaign Innovations [VIDEO]
By Nicole Schuman
PRNEWS - May 18, 2023
PRNEWS Live welcomed Telly Wong of IW Group to discuss innovative approaches to multicultural PR and celebrate AAPI Heritage Month.
The ESG Review: Norwegian mega-fund turns up the ESG heat on corporate USA
By Steve Earl, Partner at BOLDT
PRmoment (UK) - May 18, 2023
After months of reports that some US companies are getting caught up in a political backlash against ESG, one of the world's most influential investors has fired a shot that will likely get the attention of many of them.
When Gen Z turns 40: New research looking into retail's future foresees mostly in-store shopping elevated by AI, AR and robots—how retailers can be ready
By Richard Carufel
Agility PR Solutions - May 18, 2023
In some ways, it feels like the future is now upon us: After years of hype that didn't quite materialize, AI has arrived with a bang, and it's already benefiting almost every sector of both B2B and B2C business operations—and yes, you can say it's living up to the hype. But for the revolutionary new tech and its potential, particularly generative AI, things are just getting started.
3 elements of an effective news release
By Marjorie Comer
Axia Public Relations - May 18, 2023
See how your company can create pnews releases that'll catch the attention of editors with these three elements of a strong press release.
Writing to Stay Connected and Change the System - Q&A with Top Thought Leader Jeff Porter
JD Supra - May 18, 2023
A conversation with Mintz attorney Jeff Porter, the latest in a series of Q&A discussions on successful thought leadership.
20 Ways To Get Other Teams To Share Creative Ideas For Comms Campaigns
By Forbes Communications Council
Forbes - May 19, 2023
Many of the projects comms pros handle can benefit greatly from the insights and input of their colleagues from across the organization.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.