Hello! Check out Monday's Daily PR Brief - May 22, 2023

Read some of today's best PR and Comms industry news clips:
Six Ways Marketing and PR Leaders Can Follow to Avoid Burnout (PRGN - May 22, 2023)
How Social Media, Content Marketing And Paid Media Ads Are Changing PR (Forbes - May 22, 2023)
PR's Top Pros Talk: Danny Franklin (O'Dwyer's - May 17, 2023) [VIDEO]
Redefining AAPI Identity in the News Landscape through Representation in PR (PRNEWS - May 22, 2023)
Thelma Garcia Buccholdt (1934-2007) (Institute for Public Relations - May 1, 2023)
As AI infiltrates PR, here are 5 use cases and watch outs pros must heed (Agility PR Solutions - May 22, 2023)
Global PR Agency Rankings 2023: Fast Movers (PRovoke - May 22, 2023)
Government Communicators Say Politics, Disinformation are Top Trust Impediments (CommPRO - May 18, 2023)
Good PR Pitches: Taylor Swift-inspired Cheesecake Factory menu pairings from Alexandra Seibt of Berk Communications (Muck Rack - May 22, 2023)
Red flags to turn down a prospective PR client (Influence (UK) - May 17, 2023)
PR Isn't Rocket Science -- But Elon Musk Wants You to Think It Is (Entrepreneur - May 19, 2023)
This Daily PR Brief is sponsored by ITK Information Services.
The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
They partner directly with brands or white-label their services on behalf of agency partners
Summary Section:
Six Ways Marketing and PR Leaders Can Follow to Avoid Burnout
By Nick Leighton
PRGN - May 22, 2023
Burnout occurs often in the stressful comms and PR environment. Read about the six easy steps comms pros can avoid burnout and its effects.
How Social Media, Content Marketing And Paid Media Ads Are Changing PR
By Jessica Wong, Founder and CEO of Valux Digital and uPro Digital
Forbes - May 22, 2023
Some aspects of public relations have changed forever. Social media, content marketing and paid media advertising are three of the main drivers behind the transformation.
PR's Top Pros Talk: Danny Franklin [VIDEO]
By Steve Barnes
O'Dwyer's - May 17, 2023
Bully Pulpit Interactive partner Danny Franklin tells Doug Simon that a top lesson communicators for brands and nonprofits can learn from his experience in political communications and research is how important identity is "when it comes to persuasion and the relationship between how people think of themselves, how they want to project themselves in the world."
Redefining AAPI Identity in the News Landscape through Representation in PR
By Liang Zhao
PRNEWS - May 22, 2023
A significant shift is taking place as the AAPI community and its allies strive to challenge these stereotypes and redefine the community.
Thelma Garcia Buccholdt (1934-2007)
Institute for Public Relations - May 1, 2023
IPR is featuring some of the many AAPI pioneers who impacted the field of public relations in celebration of AAPI Heritage Month. Thelma Garcia Buchholdt was born in the northern Philippines in 1934. After graduating high school, Buchholdt moved to the U.S. and attended Mount Saint Mary's University and University of Nevada Las Vegas.
As AI infiltrates PR, here are 5 use cases and watch outs pros must heed
By Beth Thompson
Agility PR Solutions - May 22, 2023
As teams evaluate what is helpful or not in their day-to-day PR efforts, here are some ways that AI can continue to be leveraged, along with a few watch outs.
Global PR Agency Rankings 2023: Fast Movers
PRovoke - May 22, 2023
The fastest-growing PR agencies across geographic regions, according to PRovoke Media's 2023 Global PR Agency Rankings.
Government Communicators Say Politics, Disinformation are Top Trust Impediments
By Seth Arenstein
CommPRO - May 18, 2023
Examining what communicators perceive are reasons for the loss of public trust in government is at the center of a new survey of more than 200 PR professionals.
Good PR Pitches: Taylor Swift-inspired Cheesecake Factory menu pairings from Alexandra Seibt of Berk Communications
By Kristen Dunleavy
Muck Rack - May 22, 2023
At Muck Rack, we're all about celebrating PR success. That's what our new blog series, Good PR Pitches, is all about. We asked PR pros to share their best pitches that earned media coverage so that other PR pros could learn from them.
Red flags to turn down a prospective PR client
By Sabine Raabe
Influence (UK) - May 17, 2023
As a public relations professional, it's important to carefully consider which clients you choose to take on. While it's tempting to say yes to every prospective client who approaches you, it's not always the right choice. In fact, turning down a client can sometimes be the best decision for both parties. In which situations might you want to say no to new business? Here's seven of them.
PR Isn't Rocket Science -- But Elon Musk Wants You to Think It Is
By Conrad Egusa
Entrepreneur - May 19, 2023
Love him or loathe him, there's no doubt that Elon Musk is one of the most successful and influential entrepreneurs of his generation — if not all time. Whether it's news about one of his companies, gossip about his love life, or reaction to his latest controversial tweet, rarely a week goes by in which Musk's name is not in the headlines. This is even more impressive given how vocally opposed Musk is to PR and advertising, once tweeting that he doesn't believe in "manipulating public opinion."
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.