Hi! Read your Tuesday Daily PR Brief - May 23, 2023
Read some of today's best PR and Comms industry news clips:
Why Empathy is a PR Pro's Most Powerful Asset and Overlooked Liability (PRNEWS - May 23, 2023)
How Comms Pros Can Survive a Recession By Working With Sales (Spin Sucks - May 23, 2023)
AI Is Here: Will It Save Or Kill Your Agency? (Forbes - May 22, 2023)
Inside the Mind of a Sixty-Year-Old PR Agency CEO (O'Dwyer's - May 22, 2023)
Hybrid work is here to stay — but are your employees?: 2023 Workplace Experience Trends & Insight Report (PR Daily - May 23, 2023)
PRSA Colorado's PR Paid Forward Program Connects Comms Pros With Nonprofits (PRSay - May 23, 2023)
Are Developments in Executive Communications Passing You and Your Leader By? (PRNEWS - May 23, 2023)
PR lessons from Trump's CNN Town Hall—some good ones, some bad (Agility PR Solutions - May 23, 2023)
AMEC Summit: "PR Can't Be Taken Seriously If We Don't Talk Seriously" (PRovoke Media - May 22, 2023)
What do journalists want from you? (Media First (UK) - May 23, 2023)
4 life lessons from industry-leading AAPI voices in PR and media (Muck Rack - May 23, 2023)
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Summary Section:
Why Empathy is a PR Pro's Most Powerful Asset and Overlooked Liability
By Jacob Streiter
PRNEWS - May 23, 2023
Let me just disclose upfront: I'm no emotional intelligence guru. Here is who I am: I'm an agency VP with a decade of experience navigating all kinds of situations — from the thorny to the deeply gratifying, to the mundane to the you-wouldn't-even-believe-it. And I also just happen to be someone making an effort to be more empathetic in different areas of my life. Based on my experience and observations, I have come to realize that arguably the most powerful and profound asset any PR professional can have is a strong, adept sense of empathy.
How Comms Pros Can Survive a Recession By Working With Sales
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - May 23, 2023
Worried about a potential recession? Gini Dietrich shows you how to generate more qualified leads, even when facing budget constraints.
AI Is Here: Will It Save Or Kill Your Agency?
By Paula Celestino, Founder, SPRK Media Group Inc.
Forbes - May 22, 2023
Incorporating AI technology in agency processes and teams is imperative to thrive successfully in the upcoming years.
Inside the Mind of a Sixty-Year-Old PR Agency CEO
By Art Stevens, Managing Partner, The Stevens Group
O'Dwyer's - May 22, 2023
You still have a long life ahead of you, and you begin to think about your future. Should you keep doing what you're doing, or is there another option? Then you begin to think about the article in O'Dwyer's written by Art Stevens who wrote about the other option: getting your agency acquired.
Hybrid work is here to stay — but are your employees?: 2023 Workplace Experience Trends & Insight Report
PR Daily - May 23, 2023
A new report from Appspace delves into how to navigate employee experience and satisfaction in a hybrid world based on a survey of more than 800 employees.
PRSA Colorado's PR Paid Forward Program Connects Comms Pros With Nonprofits
By Leslie Horna
PRSay - May 23, 2023
Volunteer participation has been declining for decades and fell further during the pandemic, the Associated Press reports. The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers.
Are Developments in Executive Communications Passing You and Your Leader By?
By David Murray
PRNEWS - May 23, 2023
If you wonder whether you’re quite up to speed on modern exec comms, there’s a good reason—and a few clear steps to take.
PR lessons from Trump's CNN Town Hall—some good ones, some bad
By Arthur Solomon
Agility PR Solutions - May 23, 2023
I've long said that PR people can learn valuable lessons free of charge that are not taught in communications school, especially by following happenings on the political scene. And politics aside, former President Donald Trump's appearance on CNN's Town Hall provided many of those lessons—some good ones, some bad ones.
AMEC Summit: "PR Can't Be Taken Seriously If We Don't Talk Seriously"
By Maja Pawinska Sims
PRovoke Media - May 22, 2023
The future of the PR industry depends on using trustworthy analytics, metrics and insights to prove the value of earned media, not only to show the impact of campaign execution, but to enable communications professionals to become strategic brand leaders. This was the message from Golin CEO Matt Neale in his keynote address to delegates at the global AMEC measurement and evaluation summit in Miami last week.
What do journalists want from you?
By Adam Fisher
Media First (UK) - May 23, 2023
Would you like to know how to improve your press releases and pitches? We've gone through the results of a survey of 3,000 journalists and pulled out the detail you need to know.
4 life lessons from industry-leading AAPI voices in PR and media
By Kristen Dunleavy
Muck Rack - May 23, 2023
To celebrate AAPI Heritage Month in 2023, we spoke with some of the top AAPI voices in film, media, and PR. Here are the top four takeaways.
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